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A roundup of Merit commercials: the charm lies in their portrayals of family love!

Many people are likely familiar with Kao’s shampoo “Merit,” since it’s always stocked at drugstores.

The company actively produces commercials as well, so you may have seen them.

In this article, we’ll introduce a wide range of Merit commercials, both old and new, all at once.

Many Merit ads are heartwarming and depict family love.

Be sure to pay attention to the stories in the commercials as you watch.

Collection of Merit commercials: compelling portrayals of family love! (21–30)

Kao Merit THE MILD “Conditioner Is Also Foam” VersionYoshida Yō / Yoshida You, Ishikawa Karin

Yoh Yoshida × Karin Ishikawa × Rei MERIT The Mild “Conditioner is Foamy Too” TV Commercial

This commercial portrays the surprise and excitement of discovering that Merit The Mild’s conditioner also comes out as foam.

Yoshida Yō, Ishikawa Karin, and Rei use the foaming conditioner and cheerfully share what they felt.

With everyone smiling and their words staying positive, the fresh backdrop reinforces the message, effectively highlighting the happiness that comes from its impressive effectiveness.

Kao Merit “Dirty Parent and Child: Spring” EditionYuto Nagatomo, Airi Taira

Yuto Nagatomo and Airi Taira make their first joint appearance as a couple in a commercial; their happy smiles warm hearts — Kao Merit’s new CM “Dirty Parent and Child: Spring”

This commercial portrays the family of Yuto Nagatomo and Airi Taira with their children, conveying how Merit fits seamlessly into everyday life.

It highlights how dirt picked up outside can be taken care of with Merit, and how a thorough, refreshing wash can also lift your mood.

Their gentle smiles suggest both the product’s gentleness on the skin and how it supports daily living.