[Nagatanien Commercials] Popular and Historical Commercials Summary [2026]

Nagatanien Asage — “Tried eating rice with Asage sometimes” editionTetsurō Degawa

"Asage: 'Tried occasional meals' — 30 seconds"

This is a remake of the 1998 Asage commercial, “Asage, Sometimes with Rice.” The original CM stylishly portrayed people eating Asage with rice, but Degawa’s version adds his signature humor—reacting with an “Hot!” and breaking into a smile as he slurps the Asage.

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Hane Keisuke

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Nagatanien Ochazuke Nori “Chilled for Summer” VersionEndo

Nagatanien Ochazuke Nori TV Commercial “Summer Is for Chilled” Version (15 seconds)

This commercial, featuring professional sumo wrestler Endo, introduces a summer way to enjoy Nagatanien’s classic product, Ochazuke Nori.

It shows pouring ice-cold water over rice sprinkled with Ochazuke Nori to savor chilled ochazuke.

With the sound of cicadas and a fan in the background, the spot captures a summery vibe not only through the chilled ochazuke but throughout the entire video.

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Hane Keisuke

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Nagatanien Ochazuke Nori “Morning Sunshine Ochazuke” VersionAyane Kinoshita

New Horipro beauty Ayane Kinoshita makes her commercial debut in a school uniform — Nagatanien “Ochazuke Nori” new CM: ‘Morning Sunshine Ochazuke’ edition

This is the first commercial appearance of Ayane Kinoshita, who won the Grand Prix at the 2015 HoriPro Scout Caravan.

There are many ways to enjoy Ochazuke nori, but in this commercial, they actually put a fried egg on the ochazuke! It’s called “Morning Sunshine Ochazuke,” with the fried egg representing the morning sun.

It seems perfect for breakfast.

And Ayane Kinoshita is adorable, too.

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utatane

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Nagatanien Chicken Soup: ‘Tori Tori Tori no Chicken Soup’ EditionTetsurō Degawa

Nagatanien Chicken Soup TV Commercial: 'Toritoritori Chicken Soup' Version, 15 Seconds

In a commercial for chicken soup that you can easily make just by pouring hot water, Tetsurō Degawa—who also appears in other Nagatanien commercials—makes an appearance.

As the title suggests, the ad shows him rhythmically singing “Tori tori tori no chicken soup” while pouring hot water into the soup, conveying how easy it is to make a delicious bowl.

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Hane Keisuke

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Nagatanien Ochazuke “Summer Ochazuke” VersionKonoha Tsukamoto

Ochazuke: “Summer Ochazuke” Edition

A scene of eating ochazuke in a tatami room while feeling the breeze from a fan—many people might find it nostalgic, don’t you think? Appearing is Konoha Tsukamoto, familiar from Nagatanien’s commercials, and through her expressions you can sense both how delicious the ochazuke is and how easy it is to eat smoothly even in the hot season when appetites tend to wane.

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Hane Keisuke

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Nagatanien ‘Microwave Recommendation’ – ‘Microwave Mapo Tofu’ EditionKyoko Kataoka, Hanako-chan

Nagatanien Mapo Tofu Commercial: “Mapo Tofu in the Microwave” 15-second version

This is a commercial introducing Nagatanien’s microwave Mapo Tofu, a quick single-dish meal you can make as long as you have tofu.

Through a lively exchange between a parent and child, it conveys that even when there’s nothing but tofu in the fridge—normally not enough for cooking—you’ll still be fine.

By clearly showing how to make it, the ad also communicates the hope that viewers will try it casually.

The consistently bright expressions give the impression that it doesn’t forget to highlight the quality of the flavor as well.

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kappamaki

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Nagatanien Fried Rice Mix “I Love Fried Rice” Campaign

Fried Rice Mix 'I Love Fried Rice' Version - TV Commercial Introduction - Nagatanien

This commercial promotes how using a fried rice seasoning mix makes it easy to nail the flavor of fried rice, while also conveying convenience and high quality.

It focuses on dynamic footage of cooking fried rice and shots of people eating it, and that straightforward approach conveys confidence in the product.

By showing people digging in with gusto and looking happy, it communicates the quality of the taste and gives the impression that they really want viewers to give it a try.

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kappamaki

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