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[Nagatanien Commercials] Popular and Historical Commercials Summary [2026]

Speaking of Nagatanien commercials, which one comes to mind for you?

In addition to the crab omelet and mapo glass noodles ads, there are plenty of memorable spots like the Ochazuke Nori and Osuimono commercials!

Whether it’s the scenes of piping-hot dishes being prepared or people digging into ochazuke, they all really whet your appetite.

In this article, we’ll introduce lots of those Nagatanien commercials!

Every ad is staged to look delicious, and watching them will definitely make you want to buy the products!

[Nagatanien Commercials] Popular and Historical Commercials Summary [2026] (11–20)

Nagatanien Asage — “Tried eating rice with Asage sometimes” editionTetsurō Degawa

"Asage: 'Tried occasional meals' — 30 seconds"

This is a remake of the 1998 Asage commercial, “Asage, Sometimes with Rice.” The original CM stylishly portrayed people eating Asage with rice, but Degawa’s version adds his signature humor—reacting with an “Hot!” and breaking into a smile as he slurps the Asage.

Nagatanien Matsutake-Flavored Osuimono “Helpful to Have ” EditionKyoko Kataoka

Nagatanien Matsutake Flavor Osuimono Commercial: “It’s Handy to Have — Japanese-Style Mushroom Pasta” Version, 15 seconds

This is a commercial for Matsutake-no-Aji Osuimono featuring Kyoko Kataoka that aired in 2021.

Titled “Aruto Tasukaru: Japanese-Style Mushroom Pasta,” it introduces a creative recipe that uses the soup mix to make pasta.

The commercial clearly shows how convenient it is—not only can you enjoy it as a clear soup, but you can also use it to season other dishes.

Nagatanien Ochazuke Nori: ‘Currently Having Ochazuke – Tried It’ VersionTetsurō Degawa

Ochazuke Nori: "Currently enjoying ochazuke — tried it" 30 seconds

A remake of the 1997 commercial that so many people remember as “the definitive Nagatanien ad,” the ‘Tadaima Ochazuke-chu’ (“Currently Having Ochazuke”) version, aired in 2022.

This time, Tetsuro Degawa appears, and just like in the original, he silently wolfs down his bowl of ochazuke.

However, many viewers may find that the way Degawa eats has a certain cuteness and endearing charm.

Nagatanien Chicken Soup: ‘Tori Tori Tori no Chicken Soup’ EditionTetsurō Degawa

Nagatanien Chicken Soup TV Commercial: 'Toritoritori Chicken Soup' Version, 15 Seconds

In a commercial for chicken soup that you can easily make just by pouring hot water, Tetsurō Degawa—who also appears in other Nagatanien commercials—makes an appearance.

As the title suggests, the ad shows him rhythmically singing “Tori tori tori no chicken soup” while pouring hot water into the soup, conveying how easy it is to make a delicious bowl.

Nagatanien Ochazuke “Summer Ochazuke” VersionKonoha Tsukamoto

Ochazuke: “Summer Ochazuke” Edition

A scene of eating ochazuke in a tatami room while feeling the breeze from a fan—many people might find it nostalgic, don’t you think? Appearing is Konoha Tsukamoto, familiar from Nagatanien’s commercials, and through her expressions you can sense both how delicious the ochazuke is and how easy it is to eat smoothly even in the hot season when appetites tend to wane.

Nagatanien Ochazuke Nori (2006)Takamisakari Seihakku

2006 commercial: Nagatanien Ochazuke Nori featuring Takamisakari (now Shikoroyama stablemaster). ♪ Because something good happened today, I’m having ochazuke.

Takamisakari Seihiko has appeared not only in Nagatanien commercials but in many other ads as well.

Here’s the Nagatanien Ochazuke Nori commercial he did back when he was active as a ranked sumo wrestler under Futagoyama stablemaster.

After getting a good result in a bout, what does he eat? Ochazuke! His hearty, sumo-sized, delicious-looking way of eating really whets your appetite.

It seems his next bout didn’t go as well, but even then, he still eats ochazuke! Watching him say “Oh well” and dig in with gusto is energizing.

The commercial features a jingle sung in a cute child’s voice introducing the product.

That lively voice also stirs your desire to buy.

[Nagatanien Commercials] Popular and Historic CM Compilation [2026] (21–30)

Nagatanien Ochazuke Nori Wake-Up “Body Switch (Anime)” Version / “Head Switch (Anime)” Version

This charming ad with catchy-style animation is for Ochazuke Nori.

An original song encourages having ochazuke for breakfast to help you wake up, and once you hear it, it sticks in your head—it’s pretty addictive, isn’t it? The high-energy pacing is memorable, and watching it gives you a boost of energy too.