[Nagatanien Commercials] Popular and Historical Commercials Summary [2026]

Nagatanien Adult Furikake: ‘The Seaweed Is Amazing’ EditionJunichi Miyashita

Nagatanien Adult Furikake “The Nori Is Amazing” Version – Junichi Miyashita

This begins with a scene where nori is crumbled with a satisfying crackling “baribari” sound—it’s a commercial for Otona no Furikake.

From the opening alone, you can imagine it’s packed with crisp sheets of seaweed, and many viewers probably found themselves thinking, “I want to sprinkle this over steaming hot rice and dig in…”

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Hane Keisuke

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Nagatanien Gomoku Yaki-Bifun “It’s Fried Rice Vermicelli!” VersionTetsurō Degawa

[CM] Nagatanien – Gomoku Yakī Bifun (Five-Ingredient Fried Rice Noodles)

Tetsuro Degawa appears in Nagatanien’s Gomoku Yaki-Bifun commercial, “It’s Yaki-Bifun!” In the ad, Degawa stir-fries pork and cabbage to make yaki-bifun.

The footage is full of sizzle, showing how anyone can easily cook delicious yaki-bifun by simply adding the ingredients and stir-frying.

It also showcases the unique appeal of bifun—noodles you stir-fry and eat—offering a different kind of tastiness from yakisoba.

Just watching Degawa enjoy it so deliciously is enough to make your stomach growl! At the end, in true Degawa fashion, he cheerfully announces the product name.

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SAKI

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Nagatanien ‘Donden Panda Pillow Giveaway Campaign’ VersionTetsurō Degawa

Nagatanien TV commercial: “Donden Panda Pillow Campaign” (15 seconds)

This commercial features Tetsurō Degawa introducing an adorable panda that turns into a pillow when flipped over.

By purchasing Nagatanien products, viewers can apply to participate, conveying the desire for everyone to give it a try.

The momentary switch between pillow and panda while his back is turned adds a comedic touch that highlights the fun atmosphere.

The word “cooling” placed alongside also effectively emphasizes its functional appeal.

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kappamaki

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Nagatanien “Twin Panda Plush Toy Giveaway Campaign” VersionTetsurō Degawa

Nagatanien TV Commercial: “Twin Panda-chan Giveaway” (15 seconds)

This commercial introduces a campaign where you can win Nagatanien’s Twin Panda plushies, and it strongly highlights their appearance.

Centered around Tetsurō Degawa moving the plushies, it conveys their size and a fun, charming look.

It also clearly shows how many people can win, which communicates a desire for viewers to enter and experience the cuteness for themselves.

The combination of Degawa’s gentle smile and the adorable plushies gives an impression of expressing happiness.

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kappamaki

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Nagatanien Fried Rice Mix “I Love Fried Rice” Campaign

Fried Rice Mix 'I Love Fried Rice' Version - TV Commercial Introduction - Nagatanien

This commercial promotes how using a fried rice seasoning mix makes it easy to nail the flavor of fried rice, while also conveying convenience and high quality.

It focuses on dynamic footage of cooking fried rice and shots of people eating it, and that straightforward approach conveys confidence in the product.

By showing people digging in with gusto and looking happy, it communicates the quality of the taste and gives the impression that they really want viewers to give it a try.

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kappamaki

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Nagatanien Matsutake-Flavored Clear Soup: “Today Is Chirashi Sushi” EditionKyoko Kataoka

Nagatanien Matsutake-Flavored Clear Soup Commercial: “We’re Having Chirashi Sushi Today” - 15 seconds

This commercial uses a parent–child interaction to show which dishes pair well with Nagatanien’s popular Matsutake Flavor Osuimono.

Here, it’s shown together with chirashi sushi, and the child’s smile clearly conveys how well they go together.

The steam rising from the Matsutake Flavor Osuimono is also striking; combined with the warm expression and the smiles, it communicates a sense of comfort.

The visual contrast is memorable too: the simplicity of the soup and the festive colors of the chirashi sushi.

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kappamaki

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Nagatanien Mapo Harusame ‘Lettuce Wrap’ EditionTetsurō Degawa

Nagatanien Mapo Harusame Commercial, “Lettuce Wrap” version, 15 seconds

This is a commercial where Tetsuro Degawa showcases the potential of Nagatanien’s Mapo Harusame by introducing example variations.

It features a lettuce wrap made with Mapo Harusame, with detailed descriptions of the ingredients used.

By clearly showing Degawa enjoying the dish at the end, the spot effectively conveys the crucial aspect of flavor quality.

By emphasizing how versatile it is for different arrangements, the ad also inspires viewers to come up with their own variations.

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kappamaki

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