[Nagatanien Commercials] Popular and Historical Commercials Summary [2026]

Nagatanien Ochazuke Nori “Wake-Up: Flip the Switch in Your Head” VersionKyoko Kataoka, Hanako-chan

Ochazuke Nori Commercial: “Wake-up Head Switch” Nagatanien

You can enjoy ochazuke whenever you like, and it has different charms depending on the situation.

This piece focuses on eating ochazuke for breakfast and the benefits it brings.

It cheerfully conveys how having a proper breakfast flips the switch to help you get through the day.

It also suggests that even if breakfast can feel like a hassle, ochazuke might be an easy option to eat.

With its overall bright tone, it leaves a positive impression that motivates you to start the day with a solid breakfast.

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kappamaki

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Nagatanien Mapo Harusame “Recommended Recipe” VersionRuriko Kojima, Sekiwake Terunofuji

Mapo Glass Noodles “Recommended Recipe” Edition

This commercial features Ruriko Kojima and the sumo wrestler Terunofuji.

Ruriko Kojima customizes and cooks mapo glass noodles, adding plenty of meat and vegetables to make a hearty dish for the ozeki.

Sumo wrestlers have a big build and the image is that they eat a lot—and eating is part of their job, after all.

And it’s great to see them enjoying their food so deliciously, too.

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utatane

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Nagatanien: “The Power of 70 Shijimi Clams in One Cup” — “Full of Smiles” versionKarina Maruyama

Karina Maruyama CM Nagatanien “Full of Smiles” Version

Karyna Maruyama, a former player for Japan’s women’s national soccer team who’s now a regular on variety shows, appears in it.

At first she’s in a soccer uniform skillfully handling a ball, but in the latter half she wears more feminine clothing, makes shijimi clam soup, and drinks it with obvious enjoyment.

Since the product contains as much ornithine as 70 shijimi clams, the word SHIJIMI is printed on the back of her initial uniform and the number is 70 (lol).

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utatane

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Nagatanien Ochazuke Nori (2006)Takamisakari Seihakku

2006 commercial: Nagatanien Ochazuke Nori featuring Takamisakari (now Shikoroyama stablemaster). ♪ Because something good happened today, I’m having ochazuke.

Takamisakari Seihiko has appeared not only in Nagatanien commercials but in many other ads as well.

Here’s the Nagatanien Ochazuke Nori commercial he did back when he was active as a ranked sumo wrestler under Futagoyama stablemaster.

After getting a good result in a bout, what does he eat? Ochazuke! His hearty, sumo-sized, delicious-looking way of eating really whets your appetite.

It seems his next bout didn’t go as well, but even then, he still eats ochazuke! Watching him say “Oh well” and dig in with gusto is energizing.

The commercial features a jingle sung in a cute child’s voice introducing the product.

That lively voice also stirs your desire to buy.

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SAKI

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Nagatanien Simmered Ramen “Tastes Better When Simmered” VersionTetsurou Degawa, Kyoko Kataoka, Hanako-chan

[CM] Nagatanien Stewed Ramen

When it comes to hotpot, many people would say the best part is finishing with ramen.

The dashi-rich broth pairs perfectly with the noodles! Focusing on that deliciousness is a product called “Nikomiramen” (simmered ramen).

It’s ramen that you simmer together with vegetables and meat.

Its key feature is that you can give it a quick simmer and eat it right away.

In the commercial, Tetsurō Degawa is shown serving nikomiramen to his family.

Be sure to watch his comical dance at the end! By the way, you might worry the noodles would get soggy, but thanks to a unique process that thoroughly dries them, they’re said to resist getting mushy.

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yamamoto

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Nagatanien Ume Chazuke “Sour (Mr. Kobayashi)” VersionYui Kobayashi

[CM] Nagatanien Umeboshi Chazuke

Yui Kobayashi from Keyakizaka46 pops a whole umeboshi into her mouth and makes a sour face.

The product she introduces in the commercial is the classic of the ochazuke series: Umeboshi Ochazuke.

The ume flakes in it were actually increased by 20% starting in 2019, when this commercial aired! To convey that, she eats a big umeboshi and shows how you can enjoy the plum flavor even more.

Hearing Kobayashi say, “It’s delicious,” at the end makes you want to run out and buy it right away!

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SAKI

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Nagatanien “Twin Panda Plush Toy Giveaway Campaign” VersionTetsurō Degawa

Nagatanien TV Commercial: “Twin Panda-chan Giveaway” (15 seconds)

This commercial introduces a campaign where you can win Nagatanien’s Twin Panda plushies, and it strongly highlights their appearance.

Centered around Tetsurō Degawa moving the plushies, it conveys their size and a fun, charming look.

It also clearly shows how many people can win, which communicates a desire for viewers to enter and experience the cuteness for themselves.

The combination of Degawa’s gentle smile and the adorable plushies gives an impression of expressing happiness.

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kappamaki

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