[Nagatanien Commercials] Popular and Historical Commercials Summary [2026]

Nagatanien Matsutake-Flavored Clear Soup: “Today Is Chirashi Sushi” EditionKyoko Kataoka

Nagatanien Matsutake-Flavored Clear Soup Commercial: “We’re Having Chirashi Sushi Today” - 15 seconds

This commercial uses a parent–child interaction to show which dishes pair well with Nagatanien’s popular Matsutake Flavor Osuimono.

Here, it’s shown together with chirashi sushi, and the child’s smile clearly conveys how well they go together.

The steam rising from the Matsutake Flavor Osuimono is also striking; combined with the warm expression and the smiles, it communicates a sense of comfort.

The visual contrast is memorable too: the simplicity of the soup and the festive colors of the chirashi sushi.

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kappamaki

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Nagatanien Mapo Harusame ‘Lettuce Wrap’ EditionTetsurō Degawa

Nagatanien Mapo Harusame Commercial, “Lettuce Wrap” version, 15 seconds

This is a commercial where Tetsuro Degawa showcases the potential of Nagatanien’s Mapo Harusame by introducing example variations.

It features a lettuce wrap made with Mapo Harusame, with detailed descriptions of the ingredients used.

By clearly showing Degawa enjoying the dish at the end, the spot effectively conveys the crucial aspect of flavor quality.

By emphasizing how versatile it is for different arrangements, the ad also inspires viewers to come up with their own variations.

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kappamaki

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Nagatanien Ume Chazuke “Sour (Sugai-san)” VersionYūka Sugai

[HD] Keyakizaka46 Commercial Nagatanien Umeboshi Chazuke Sugai

This is a commercial for Nagatanien’s Umeboshi Chazuke that highlights its authentic flavor by contrasting it with real pickled plums.

In footage where Yuka Sugai tastes and compares both, her happy expressions with either one convey the quality of the chazuke.

The ad also shows the increased amount of flakes, giving a sense of extra value.

The song that adds a unique mood to the visuals is Keyakizaka46’s “Nobody.” With crisp, striking guitar tones over a gentle rhythm, the vocals and sound convey a strong sense of determination.

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kappamaki

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Nagatanien ‘Donden Panda Pillow Giveaway Campaign’ VersionTetsurō Degawa

Nagatanien TV commercial: “Donden Panda Pillow Campaign” (15 seconds)

This commercial features Tetsurō Degawa introducing an adorable panda that turns into a pillow when flipped over.

By purchasing Nagatanien products, viewers can apply to participate, conveying the desire for everyone to give it a try.

The momentary switch between pillow and panda while his back is turned adds a comedic touch that highlights the fun atmosphere.

The word “cooling” placed alongside also effectively emphasizes its functional appeal.

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kappamaki

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Nagatanien: The Power of One Cup Equals 70 Shijimi Clams — “Packed with Deliciousness” EditionRuriko Kojima

Nagatanien commercial: Power of 70 clams (shijimi) – Ruriko Kojima

The commercial for “One bowl with the power of 70 shijimi clams” opens with clams in hot water, their shells parting and releasing a rich broth.

It’s a miso soup that’s especially appreciated by people who drink alcohol.

Introducing this refreshing miso soup is the celebrity Ruriko Kojima.

Her lively narration paired with the way she slurps the soup so deliciously is delightful! For dads who enjoy a drink, if it’s being recommended by Kojiruri, even with a hangover they might just make the effort to drink at least this.

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SAKI

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Nagatanien Ochazuke Nori “Suwari (Sit)” VersionHiroshi Tamaki

Nagatanien Ochazuke Nori TV Commercial “Sitting” Version 15 seconds

In Nagatanien’s Ochazuke Nori commercial, “Sit,” Hiroshi Tamaki appears.

He desperately tries to teach his pet dog to sit, but it doesn’t go well, so he decides to refuel with a bowl of ochazuke.

The ad sings the praises of ochazuke as something that always makes you happy to have at home, even if you end up eating it as part of the same daily routine.

And when Tamaki starts eating, the dog quietly sits beside him—leaving you with a warm, cozy feeling at the end.

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SAKI

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Nagatanien Hama-sui ‘Taste of Japan’ VersionKyoko Kataoka

Nagatanien Hama-Sui commercial, “Taste of Japan” version, 15 seconds

This commercial, titled “The Taste of Japan,” introduces the delicious flavor of Hama-sui, rich with dashi.

In it, Kyoko Kataoka takes a sip of Hama-sui and says, “I’m truly glad I was born in Japan.” Paired with the shots of clams shown up to that point, it really makes you imagine just how packed with umami this clear soup must be.

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Hane Keisuke

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