[Nagatanien Commercials] Popular and Historical Commercials Summary [2026]

Nagatanien ‘Warm and Cozy Panda Giveaway Campaign’ VersionTerunofuji

Nagatanien TV commercial: “Warm-and-Cozy Panda Campaign” version, 15 seconds

This is a commercial that showcases Terunofuji holding a warm-and-cozy panda, promoting both a giveaway campaign and the product’s warmth.

As he gently rocks the chair back and forth while cradling the heated panda, the happiness that comes from warmth is clearly conveyed.

It also thoroughly explains how the panda gets warm, which provides reassurance because the reason is clear.

His happy expression gives the impression that they want viewers to enter the campaign and experience the same happiness themselves.

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kappamaki

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Nagatanien Ochazuke Nori “Wake-Up: Flip the Switch in Your Head” VersionKyoko Kataoka, Hanako-chan

Ochazuke Nori Commercial: “Wake-up Head Switch” Nagatanien

You can enjoy ochazuke whenever you like, and it has different charms depending on the situation.

This piece focuses on eating ochazuke for breakfast and the benefits it brings.

It cheerfully conveys how having a proper breakfast flips the switch to help you get through the day.

It also suggests that even if breakfast can feel like a hassle, ochazuke might be an easy option to eat.

With its overall bright tone, it leaves a positive impression that motivates you to start the day with a solid breakfast.

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kappamaki

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Nagatanien Ochazuke Nori “Suwari (Sit)” VersionHiroshi Tamaki

Nagatanien Ochazuke Nori TV Commercial “Sitting” Version 15 seconds

In Nagatanien’s Ochazuke Nori commercial, “Sit,” Hiroshi Tamaki appears.

He desperately tries to teach his pet dog to sit, but it doesn’t go well, so he decides to refuel with a bowl of ochazuke.

The ad sings the praises of ochazuke as something that always makes you happy to have at home, even if you end up eating it as part of the same daily routine.

And when Tamaki starts eating, the dog quietly sits beside him—leaving you with a warm, cozy feeling at the end.

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SAKI

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Nagatanien Asage “Yes, Asage, Hiruge, Yuge” VersionTetsurō Degawa

Nagatanien Asage commercial: “Yes, Asage, Hiruge, Yuge” version, 15 seconds

Alongside ochazuke, when you think of Nagatanien’s classic products, miso soup likely comes to mind.

They’ve released three varieties tailored to different times of day, named Asage, Hiruge, and Yuge.

It’s not just the names that differ: Asage has a lighter flavor suited for mornings, while Hiruge uses red miso for a richer taste, and so on—the seasonings vary.

In the commercial, Tetsuro Degawa slurps each of the three in turn, showing a deliciously satisfied expression.

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yamamoto

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Nagatanien Wasabi Chazuke “Let’s make it chilled” versionChizuru Higashi

Wasabi Chazuke “We’re Making a Chilled Version” Edition – TV Commercial Introduction – Nagatanien

A wasabi chazuke with an authentic, nose-tingling kick that’s downright addictive.

In the commercial, actress Chizuru Azuma makes chazuke for her son.

Normally, you’d prepare chazuke with hot water, right? But the ad reveals a shocking twist that turns that idea on its head! Where you’d usually pour in hot water, they use cold water instead—transforming it into chilled chazuke.

For a son coming home from school or club activities on a scorching summer day, a refreshing cold-water version sounds much better than eating it with hot water.

The commercial presents this as a new way to enjoy chazuke that fits exactly how he feels.

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SAKI

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Nagatanien ‘Microwave Recommendation’ – ‘Microwave Mapo Tofu’ EditionKyoko Kataoka, Hanako-chan

Nagatanien Mapo Tofu Commercial: “Mapo Tofu in the Microwave” 15-second version

This is a commercial introducing Nagatanien’s microwave Mapo Tofu, a quick single-dish meal you can make as long as you have tofu.

Through a lively exchange between a parent and child, it conveys that even when there’s nothing but tofu in the fridge—normally not enough for cooking—you’ll still be fine.

By clearly showing how to make it, the ad also communicates the hope that viewers will try it casually.

The consistently bright expressions give the impression that it doesn’t forget to highlight the quality of the flavor as well.

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kappamaki

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Nagatanien: “The Power of 70 Shijimi Clams in One Cup” — “Full of Smiles” versionKarina Maruyama

Karina Maruyama CM Nagatanien “Full of Smiles” Version

Karyna Maruyama, a former player for Japan’s women’s national soccer team who’s now a regular on variety shows, appears in it.

At first she’s in a soccer uniform skillfully handling a ball, but in the latter half she wears more feminine clothing, makes shijimi clam soup, and drinks it with obvious enjoyment.

Since the product contains as much ornithine as 70 shijimi clams, the word SHIJIMI is printed on the back of her initial uniform and the number is 70 (lol).

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utatane

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