[Nagatanien Commercials] Popular and Historical Commercials Summary [2026]
Speaking of Nagatanien commercials, which one comes to mind for you?
In addition to the crab omelet and mapo glass noodles ads, there are plenty of memorable spots like the Ochazuke Nori and Osuimono commercials!
Whether it’s the scenes of piping-hot dishes being prepared or people digging into ochazuke, they all really whet your appetite.
In this article, we’ll introduce lots of those Nagatanien commercials!
Every ad is staged to look delicious, and watching them will definitely make you want to buy the products!
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[Nagatanien Commercials] Popular and Historic Commercials Summary [2026] (1–10)
Nagatanien Microwave Recommendation: “One More Dish! Mapo Tofu” EditionTetsuro Degawa, Konoha Tsukamoto
This is a commercial introducing Mapo Tofu from the “Microwave Made Easy” series, which only requires adding ingredients and heating in the microwave.
When Degawa-san serves gyoza for today’s side dish, Rinoha Tsukamoto and the others ask for one more dish.
Degawa-san then takes out Microwave Made Easy’s Mapo Tofu and quickly prepares it.
It depicts a lovely scene where everyone smiles thanks to how easily you can make delicious food.
Nagatanien Matsutake-Flavor Osuimono: “Eel for Summer Energy” version / “Mushroom Pasta in a Frying Pan” versionAyase Senna
Actress Ayase Senna appears in this commercial for Matsutake-flavored Osuimono (clear soup).
In the spot titled “Unagi for Summer Energy,” which aired around the Day of the Ox in midsummer, it highlights how well the soup pairs with grilled eel.
In another spot, “Mushroom Pasta in a Frying Pan,” it introduces a creative recipe using the soup base.
Watching either commercial, many viewers probably thought, “That looks delicious.”
Nagatanien Ume Chazuke “Sour (Mr./Ms. Habu)” VersionMizuho Habu
This commercial portrays Mizuho Habu savoring the taste of umeboshi while also highlighting the authentic flavor of Nagatanien’s Umeboshi Chazuke.
It focuses on the increased amount of umeboshi flakes, emphasizing a significant 20% boost that powerfully conveys a sense of satisfaction.
The ad opens with Mizuho Habu eating umeboshi and ends with her enjoying Umeboshi Chazuke; in both scenes, she wears a similarly happy expression, which conveys the ad’s quality.
Because the content is simple—just expressions and the product—the attention to detail feels even more pronounced.
[Nagatanien Commercials] Popular and Historical Commercials Summary [2026] (11–20)
Nagatanien Matsutake-Flavored Osuimono “Helpful to Have ” Edition Kyoko Kataoka
This is a commercial for Matsutake-no-Aji Osuimono featuring Kyoko Kataoka that aired in 2021.
Titled “Aruto Tasukaru: Japanese-Style Mushroom Pasta,” it introduces a creative recipe that uses the soup mix to make pasta.
The commercial clearly shows how convenient it is—not only can you enjoy it as a clear soup, but you can also use it to season other dishes.
Nagatanien Ochazuke Nori “Currently Having Ochazuke” Version
When it comes to Nagatanien’s Ochazuke Nori commercials, this is the one that comes to mind, right? It aired quite a long time ago, but I think many people still remember it vividly.
The footage is simply a man silently and single-mindedly eating ochazuke over and over—but it somehow looks incredibly delicious! By the way, many of you might be wondering who this man is.
It turns out he was actually an employee at an advertising agency! The footage was originally shot as a test for a competition, but the president of Nagatanien liked it so much that they decided to use it as-is for the actual commercial.
Nagatanien Ochazuke Nori: ‘Currently Having Ochazuke – Tried It’ VersionTetsurō Degawa
A remake of the 1997 commercial that so many people remember as “the definitive Nagatanien ad,” the ‘Tadaima Ochazuke-chu’ (“Currently Having Ochazuke”) version, aired in 2022.
This time, Tetsuro Degawa appears, and just like in the original, he silently wolfs down his bowl of ochazuke.
However, many viewers may find that the way Degawa eats has a certain cuteness and endearing charm.
Nagatanien: “A Moment of Comfort for Everyone” — Farmer Edition / Aquarium Keeper Edition / Businessperson Edition / Bus Driver Edition / Comedian Edition
In the commercial for the cup-style Ochazuke Nori, the animation is really striking, isn’t it? It shows a farmer, an office worker, and others each working hard, then taking a breather as they eat ochazuke, and their expressions in those moments are truly wonderful.