[Nagatanien Commercials] Popular and Historical Commercials Summary [2026]

Nagatanien Mapo Harusame “With Vegetables Too!” Version

Nagatanien Mapo Harusame “With Vegetables Too!”

This commercial promotes how Nagatanien’s Mapo Harusame helps fulfill the wish for children to enjoy eating vegetables.

Because it has a robust flavor, it pairs perfectly with a variety of vegetables and results in a taste that satisfies kids.

It also shows children happily eating dishes with added vegetables, which makes the message that they’ll eat their veggies even more convincing.

The children’s smiles also convey that the quality of the flavor leads to a sense of happiness.

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kappamaki

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Nagatanien Ume Chazuke “Sour (Sugai-san)” VersionYūka Sugai

[HD] Keyakizaka46 Commercial Nagatanien Umeboshi Chazuke Sugai

This is a commercial for Nagatanien’s Umeboshi Chazuke that highlights its authentic flavor by contrasting it with real pickled plums.

In footage where Yuka Sugai tastes and compares both, her happy expressions with either one convey the quality of the chazuke.

The ad also shows the increased amount of flakes, giving a sense of extra value.

The song that adds a unique mood to the visuals is Keyakizaka46’s “Nobody.” With crisp, striking guitar tones over a gentle rhythm, the vocals and sound convey a strong sense of determination.

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kappamaki

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Nagatanien Pakitto ‘Pakitto Pasta’ VersionAyase Senna

Nagatanien Pakitto TV commercial: “Pakitto Pasta” edition

Making pasta can be a bit of a hassle, especially if you live alone—boiling water to cook the pasta, then using another burner to make or heat the sauce can feel like a high hurdle.

That’s where Nagatanien’s new product, Pakit, comes in handy.

Just snap the pasta in half, put it into the sauce pouch, and pop it in the microwave—done! In the commercial, Ayase Sena, a former top musumeyaku of the Takarazuka Revue, casually demonstrates how easy it is.

It’s the kind of ad that makes you think, “If it’s this simple, I want to try making it—and eating it.”

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utatane

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Nagatanien: The Power of One Cup Equals 70 Shijimi Clams — “Packed with Deliciousness” EditionRuriko Kojima

Nagatanien commercial: Power of 70 clams (shijimi) – Ruriko Kojima

The commercial for “One bowl with the power of 70 shijimi clams” opens with clams in hot water, their shells parting and releasing a rich broth.

It’s a miso soup that’s especially appreciated by people who drink alcohol.

Introducing this refreshing miso soup is the celebrity Ruriko Kojima.

Her lively narration paired with the way she slurps the soup so deliciously is delightful! For dads who enjoy a drink, if it’s being recommended by Kojiruri, even with a hangover they might just make the effort to drink at least this.

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SAKI

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Nagatanien Ochazuke Nori “Akari ga Tomoru Shinbashi Kouta” VersionTetsurō Degawa, Ruriko Kojima

[CM] Nagatanien Ochazuke Nori

In Nagatanien’s Ochazuke Nori commercial, “Akari ga Tomoru Shinbashi Kouta” (Shinbashi Ballad of Lights), two familiar faces from Nagatanien ads—Tetsuro Degawa and Ruriko Kojima—appear.

The pair play a boss and his subordinate at a company.

When the boss, Degawa, invites her out for a meal, he’s curtly turned down.

Encouraged by some kimono-clad ladies who witness the scene, Degawa teases the dogs accompanying them.

But the dogs end up barking at him, and he scurries home.

Even if you get rejected, even if dogs bark at you, once you’re home there’s ochazuke waiting—this heartwarming spot ends on a comforting note.

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SAKI

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NAGATANIEN Ochazuke Nori “Land of Wano” VersionLuffy

Nagatanien Ochazuke Nori TV commercial, “Land of Wano” version, 15 seconds

The Nagatanien Ochazuke commercials, where people vigorously shovel down their food, have featured many stars over the years, including Hiroshi Tamaki and Hiroshi Abe.

In 2019, the surprising choice was Luffy, the hugely popular protagonist of the manga and anime One Piece! Just like the previous spokespeople, he devours the ochazuke with gusto.

And in true Luffy fashion, he sums it up with a single word: “Delicious!” That alone gets the taste across, doesn’t it? Around the time this commercial aired, the anime had just begun the Wano Country arc, so his outfit and the overall look matched the product’s image perfectly.

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SAKI

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Nagatanien Ochazuke Nori “Taste of Japan” versionKarina Maruyama

Nice commercial: Nagatanien Ochazuke Nori, Karina Maruyama, “Taste of Japan” version

This is a commercial for ochazuke nori featuring Karina Maruyama, a former member of Japan’s women’s national soccer team.

To embody the slogan “The Taste of Japan,” they cast Maruyama, who was a national team player at the time, and had her appear in a distinctly Japanese kimono.

That final line—“Delicious!!”—says it all.

These days she’s a staple on variety shows and is strongly associated with blunt-cut bangs, but back then she wore her long bangs parted down the middle.

Don’t miss seeing her with a different look from how she appears now!

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Hane Keisuke

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