[Nagatanien Commercials] Popular and Historical Commercials Summary [2026]

Nagatanien Sea Bream Dashi Chazuke “The Royal Road of Ochazuke” VersionHiroshi Tamaki

[CM] Nagatanien Sea Bream Dashi Chazuke

Hiroshi Tamaki has appeared in many commercials for Nagatanien products.

In this commercial, he introduces their Sea Bream Dashi Chazuke.

Presented as the gold standard of chazuke, the sea bream dashi version is showcased with a lively 3-3-7 handclap rhythm.

Watching Hiroshi Tamaki and a large group of male extras savor the chazuke, along with the steamy, appetizing shots of the dish, is sure to whet your appetite! And when Tamaki delivers that final, brilliant expression and a single word—“Delicious!”—it seals the deal: you’ll want to buy it!

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Nagatanien Mabo Harusame “I Want to Eat It” VersionTetsurō Degawa, Kyoko Kataoka

[CM] Nagatanien Mabo Harusame

A commercial for Mabo Harusame featuring the hugely popular-for-kids Tetsuro Degawa and actress Kyoko Kataoka.

It starts with Degawa asking Kataoka, who plays the wife, to make Mabo Harusame for him…

but the punchline is that Degawa ends up making it himself.

The product’s selling point is that even people who usually rely on their wives or mothers for meals and don’t cook themselves can make it easily! The commercial captures that perfectly.

Just like the wife’s line, “That’s a big help,” it’s a Mabo Harusame that’s full of appeal—you can buy one pack and whip up a quick, easy meal.

Makes you want to eat it, doesn’t it?

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Nagatanien Pakitto ‘Pakitto Pasta’ VersionAyase Senna

Nagatanien Pakitto TV commercial: “Pakitto Pasta” edition

Making pasta can be a bit of a hassle, especially if you live alone—boiling water to cook the pasta, then using another burner to make or heat the sauce can feel like a high hurdle.

That’s where Nagatanien’s new product, Pakit, comes in handy.

Just snap the pasta in half, put it into the sauce pouch, and pop it in the microwave—done! In the commercial, Ayase Sena, a former top musumeyaku of the Takarazuka Revue, casually demonstrates how easy it is.

It’s the kind of ad that makes you think, “If it’s this simple, I want to try making it—and eating it.”

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utatane

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Nagatanien Asage “Yes, Asage, Hiruge, Yuge” VersionTetsurō Degawa

Nagatanien Asage commercial: “Yes, Asage, Hiruge, Yuge” version, 15 seconds

Alongside ochazuke, when you think of Nagatanien’s classic products, miso soup likely comes to mind.

They’ve released three varieties tailored to different times of day, named Asage, Hiruge, and Yuge.

It’s not just the names that differ: Asage has a lighter flavor suited for mornings, while Hiruge uses red miso for a richer taste, and so on—the seasonings vary.

In the commercial, Tetsuro Degawa slurps each of the three in turn, showing a deliciously satisfied expression.

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Nagatanien Ochazuke Nori “Akari ga Tomoru Shinbashi Kouta” VersionTetsurō Degawa, Ruriko Kojima

[CM] Nagatanien Ochazuke Nori

In Nagatanien’s Ochazuke Nori commercial, “Akari ga Tomoru Shinbashi Kouta” (Shinbashi Ballad of Lights), two familiar faces from Nagatanien ads—Tetsuro Degawa and Ruriko Kojima—appear.

The pair play a boss and his subordinate at a company.

When the boss, Degawa, invites her out for a meal, he’s curtly turned down.

Encouraged by some kimono-clad ladies who witness the scene, Degawa teases the dogs accompanying them.

But the dogs end up barking at him, and he scurries home.

Even if you get rejected, even if dogs bark at you, once you’re home there’s ochazuke waiting—this heartwarming spot ends on a comforting note.

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NAGATANIEN Ochazuke Nori “Land of Wano” VersionLuffy

Nagatanien Ochazuke Nori TV commercial, “Land of Wano” version, 15 seconds

The Nagatanien Ochazuke commercials, where people vigorously shovel down their food, have featured many stars over the years, including Hiroshi Tamaki and Hiroshi Abe.

In 2019, the surprising choice was Luffy, the hugely popular protagonist of the manga and anime One Piece! Just like the previous spokespeople, he devours the ochazuke with gusto.

And in true Luffy fashion, he sums it up with a single word: “Delicious!” That alone gets the taste across, doesn’t it? Around the time this commercial aired, the anime had just begun the Wano Country arc, so his outfit and the overall look matched the product’s image perfectly.

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Nagatanien Ochazuke Nori “Bacon ” VersionMizuho Habu

[HD] Keyakizaka46 CM Nagatanien 'My Breakfast' Habu

In the commercial for Ochazuke Nori featuring Mizuho Habu from Keyakizaka46, she introduces a creative ochazuke recipe.

Believe it or not, the recipe is to top your ochazuke with crispy bacon! You might wonder, “Does bacon go with ochazuke?” but Habu’s delicious-looking expression and her simple “It’s tasty!” will make you want to try it right away.

It’s actually very easy to make: prepare ochazuke as usual by pouring hot water over rice, then simply add bacon cooked over low heat until crispy on top.

Just like Habu, it makes me want to have it for breakfast!

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