[Nagatanien Commercials] Popular and Historical Commercials Summary [2026]

Nagatanien Ochazuke Nori “Bacon ” VersionMizuho Habu

[HD] Keyakizaka46 CM Nagatanien 'My Breakfast' Habu

In the commercial for Ochazuke Nori featuring Mizuho Habu from Keyakizaka46, she introduces a creative ochazuke recipe.

Believe it or not, the recipe is to top your ochazuke with crispy bacon! You might wonder, “Does bacon go with ochazuke?” but Habu’s delicious-looking expression and her simple “It’s tasty!” will make you want to try it right away.

It’s actually very easy to make: prepare ochazuke as usual by pouring hot water over rice, then simply add bacon cooked over low heat until crispy on top.

Just like Habu, it makes me want to have it for breakfast!

expand_lessRaise the rankingexpand_morelower

SAKI

Report a problem

Nagatanien Salmon Chazuke “I want to eat with you” versionTakamisakari Seihakku

[CM] Nagatanien Salmon Chazuke

Takamisakari Toshihiko, who has appeared in many Nagatanien commercials, shows up and gives it a comical vibe.

When you think of Nagatanien, many people probably picture “Sake Chazuke,” right? You tear open the packet, sprinkle it over rice, pour on plenty of your favorite tea, and savor it—Sake Chazuke is unbelievably delicious for something so simple! It might sound like an exaggeration, but I can almost taste it just thinking about it.

The salmon flakes in it are amazing, too! It’s of course delicious when you eat it by yourself, but I’d also love to share and enjoy it with someone special.

expand_lessRaise the rankingexpand_morelower

KEI

Report a problem

Nagatanien Hama-sui ‘Taste of Japan’ VersionKyoko Kataoka

Nagatanien Hama-Sui commercial, “Taste of Japan” version, 15 seconds

This commercial, titled “The Taste of Japan,” introduces the delicious flavor of Hama-sui, rich with dashi.

In it, Kyoko Kataoka takes a sip of Hama-sui and says, “I’m truly glad I was born in Japan.” Paired with the shots of clams shown up to that point, it really makes you imagine just how packed with umami this clear soup must be.

expand_lessRaise the rankingexpand_morelower

Hane Keisuke

Report a problem

Nagatani-en Fried Rice Mix “Fried Rice King” EditionTetsurō Degawa

[Commercial] Nagatanien Fried Rice Mix

This is Nagatanien’s “Fried Rice King” commercial for their Fried Rice Mix, featuring Tetsurou Degawa wearing a Chinese-style outfit.

The ad clearly shows how easy it is—just add eggs, rice, and the fried rice mix to a piping-hot pan.

With the dynamic feel of watching the kitchen of a Chinese restaurant, it looks incredibly tasty.

On the back of his dazzling Chinese outfit, the bold words “Fried Rice King” are emblazoned.

Degawa’s striking pose—turning to show his back and then striking a kabuki-like mie—is especially memorable.

expand_lessRaise the rankingexpand_morelower

utatane

Report a problem

Nagatanien Freeze-Dried Asage “Freeze-Dried!” VersionTetsurō Degawa

Nagatanien Asage Freeze-Dried TV Commercial “Freeze-Dried!” Version 15 seconds

This commercial straightforwardly conveys the product’s appeal: you can enjoy miso soup simply by adding hot water.

With Tetsuro Degawa—whose unpretentious, straight-shooting character is his hallmark—doing the explanation, it really comes across as something genuinely delicious.

The pronunciation of “freeze-dried” is another highlight; repeated in Degawa’s uniquely accented English, it firmly fixes the idea that the product is freeze-dried.

The content lets the product’s charm come through clearly precisely because Degawa’s persona is so well established—showing his happy expression when he tastes it and explaining the product at an easy, unhurried pace.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem

Nagatanien Microwave Recommendation: “The Degawa Family’s Mapo Tofu” EditionTetsurō Degawa, Ruriko Kojima, Hanako-chan

Nagatanien Mapo Tofu Commercial: “The Degawa Family’s Mapo Tofu” 15-second version

This is a commercial that straightforwardly conveys the convenience and deliciousness of mapo tofu you can easily make in the microwave.

Having Tetsurou Degawa—who isn’t strongly associated with cooking—explain the steps communicates that anyone can make it.

His expression when he tastes it is another highlight, and the scene of a happy family enjoying the mapo tofu together emphasizes how good it tastes.

The direction that feels like the mountains of Kagoshima are speaking to Degawa-san is also important, conveying an authentic flavor.

Even his smile at the end communicates trust in the product.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem

Nagatanien Cantonese-Style Crab Omelette “We Sing” VersionTetsurō Degawa

[CM] Nagatanien: Cantonese-style Crab Omelette / Mapo Harusame (Glass Noodles)

A commercial for Cantonese-style crab omelet that’s sure to make you hungry, featuring fluffy eggs and rice coated in a generous, glossy sauce.

Tetsurō Degawa whips it up in no time, and the ease and deliciousness make him break into a jingle of the product name.

He stumbles the first time, but after confirming the place name “Canton,” he belts out the product name properly at the end.

With just three beaten eggs and this product, you can make it exactly as shown in the commercial—truly quick and easy.

Watching Degawa-san throw it together so fast makes you think, “Hey, maybe I can do it too!”

expand_lessRaise the rankingexpand_morelower

SAKI

Report a problem