[Nagatanien Commercials] Popular and Historical Commercials Summary [2026]

Nagatanien Matsutake Flavor Osuimono “Lunchtime Treat” EditionKyoko Kataoka

Nagatanien Matsutake Flavor Osuimono Commercial: 'Lunchtime Treat' Version (15 seconds)

This commercial for “Matsutake Flavor Osuimono,” titled “Lunchtime Feast,” begins with a scene of Kyoko Kataoka bringing home a boxed lunch.

By adding a bowl of osuimono to the purchased bento, it turns into a feast like a Japanese restaurant’s lunch set.

Many viewers likely thought, “I’ll try that on my next day off.”

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Hane Keisuke

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Nagatanien Matsutake-Flavor Clear Soup “The Happiness of Having Osuimono (Eel)” EditionRuriko Kojima

Matsutake-flavored Clear Soup “The Happiness of Having Clear Soup (Eel)” Edition

Alongside ochazuke, Nagatanien’s long-loved hit product “Matsutake-no-Aji Osuimono” has been a favorite for many years.

The actress appearing in the “The Happiness of Having Osuimono” eel edition of the commercial is Ruriko Kojima.

Sensing the aroma of matsutake in the osuimono that only requires hot water, Kojima begins her meal with an itadakimasu alongside an unajū (grilled eel over rice).

Her spontaneous “Delicious” and bright smile are utterly charming, showing that its taste rivals even the luxurious unajū.

Seeing her enjoy it so appetizingly will surely make you want to have Matsutake-no-Aji Osuimono the next time you eat unajū, just like Kojima!

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SAKI

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Nagatanien Matsutake-Flavored Clear Soup “Make Kamatama Udon with This”Hiroshi Tamaki

Nagatanien Matsutake-Flavored Clear Soup: “Make Kamatama Udon with This” — Hiroshi Tamaki

Matsutake-no-Aji Osuimono is a Nagatanien product that has been loved for many years.

Of course it’s delicious enjoyed as a simple clear soup, but did you know you can also add it to all kinds of dishes? In this commercial, Hiroshi Tamaki introduces one of those arrangement recipes.

And that recipe is—kama-tama udon! Just add green onions and a raw egg to boiled udon, then finish with Matsutake-no-Aji Osuimono, and you’ve got a quick and tasty dish.

As Tamaki-san says in the CM, it’s truly an excellent one-dish wonder.

It really makes you want to try it!

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SAKI

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Nagatanien Umeboshi Chazuke “Girly Breakfast” EditionRuriko Kojima

Ruriko Kojima: A girly breakfast—Nagatanien Umeboshi Chazuke

Don’t you feel like eating ochazuke when you see a commercial for it? This Nagatanien “Umeboshi Chazuke – Girly Breakfast” spot is one of those ads that makes you want to eat it, makes you crave that sour pickled plum.

The room seems inspired by plum blossoms and umeboshi, and even the rice bowl and hair accessories are adorned with plum flowers.

It’s a commercial that’s obsessed with girly aesthetics and overturns the usual image of umeboshi chazuke.

Calling it “breakfast” in English instead of “choushoku” makes it sound so stylish and glamorous, doesn’t it? (lol)

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utatane

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Nagatanien Simmered Ramen: “A Hot Pot That Makes the Whole Family Smile”

Nagatanien Simmered Ramen: “A Hot Pot That Brings Smiles to the Whole Family”

In the commercial for simmered ramen that you eat straight from the hot pot, titled “A Pot That Makes the Whole Family Smile,” warm, animation-style visuals unfold.

It’s said to express the wish for children to enjoy eating lots of vegetables, and it depicts a family gathered around the pot, eating simmered ramen with vegetables.

It’s a very heartwarming, comforting commercial.

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Hane Keisuke

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Nagatanien Simmered Ramen “Tastes Better When Simmered” VersionTetsurou Degawa, Kyoko Kataoka, Hanako-chan

[CM] Nagatanien Stewed Ramen

When it comes to hotpot, many people would say the best part is finishing with ramen.

The dashi-rich broth pairs perfectly with the noodles! Focusing on that deliciousness is a product called “Nikomiramen” (simmered ramen).

It’s ramen that you simmer together with vegetables and meat.

Its key feature is that you can give it a quick simmer and eat it right away.

In the commercial, Tetsurō Degawa is shown serving nikomiramen to his family.

Be sure to watch his comical dance at the end! By the way, you might worry the noodles would get soggy, but thanks to a unique process that thoroughly dries them, they’re said to resist getting mushy.

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yamamoto

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Nagatanien Sea Bream Dashi Chazuke “The Royal Road of Ochazuke” VersionHiroshi Tamaki

[CM] Nagatanien Sea Bream Dashi Chazuke

Hiroshi Tamaki has appeared in many commercials for Nagatanien products.

In this commercial, he introduces their Sea Bream Dashi Chazuke.

Presented as the gold standard of chazuke, the sea bream dashi version is showcased with a lively 3-3-7 handclap rhythm.

Watching Hiroshi Tamaki and a large group of male extras savor the chazuke, along with the steamy, appetizing shots of the dish, is sure to whet your appetite! And when Tamaki delivers that final, brilliant expression and a single word—“Delicious!”—it seals the deal: you’ll want to buy it!

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SAKI

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