[Nagatanien Commercials] Popular and Historical Commercials Summary [2026]

NAGATANIEN Ochazuke Nori “Land of Wano” VersionLuffy

Nagatanien Ochazuke Nori TV commercial, “Land of Wano” version, 15 seconds

The Nagatanien Ochazuke commercials, where people vigorously shovel down their food, have featured many stars over the years, including Hiroshi Tamaki and Hiroshi Abe.

In 2019, the surprising choice was Luffy, the hugely popular protagonist of the manga and anime One Piece! Just like the previous spokespeople, he devours the ochazuke with gusto.

And in true Luffy fashion, he sums it up with a single word: “Delicious!” That alone gets the taste across, doesn’t it? Around the time this commercial aired, the anime had just begun the Wano Country arc, so his outfit and the overall look matched the product’s image perfectly.

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SAKI

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Nagatanien Ochazuke Nori “Bacon ” VersionMizuho Habu

[HD] Keyakizaka46 CM Nagatanien 'My Breakfast' Habu

In the commercial for Ochazuke Nori featuring Mizuho Habu from Keyakizaka46, she introduces a creative ochazuke recipe.

Believe it or not, the recipe is to top your ochazuke with crispy bacon! You might wonder, “Does bacon go with ochazuke?” but Habu’s delicious-looking expression and her simple “It’s tasty!” will make you want to try it right away.

It’s actually very easy to make: prepare ochazuke as usual by pouring hot water over rice, then simply add bacon cooked over low heat until crispy on top.

Just like Habu, it makes me want to have it for breakfast!

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SAKI

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Nagatanien Salmon Chazuke “I want to eat with you” versionTakamisakari Seihakku

[CM] Nagatanien Salmon Chazuke

Takamisakari Toshihiko, who has appeared in many Nagatanien commercials, shows up and gives it a comical vibe.

When you think of Nagatanien, many people probably picture “Sake Chazuke,” right? You tear open the packet, sprinkle it over rice, pour on plenty of your favorite tea, and savor it—Sake Chazuke is unbelievably delicious for something so simple! It might sound like an exaggeration, but I can almost taste it just thinking about it.

The salmon flakes in it are amazing, too! It’s of course delicious when you eat it by yourself, but I’d also love to share and enjoy it with someone special.

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KEI

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Nagatanien Freeze-Dried Asage “Freeze-Dried!” VersionTetsurō Degawa

Nagatanien Asage Freeze-Dried TV Commercial “Freeze-Dried!” Version 15 seconds

This commercial straightforwardly conveys the product’s appeal: you can enjoy miso soup simply by adding hot water.

With Tetsuro Degawa—whose unpretentious, straight-shooting character is his hallmark—doing the explanation, it really comes across as something genuinely delicious.

The pronunciation of “freeze-dried” is another highlight; repeated in Degawa’s uniquely accented English, it firmly fixes the idea that the product is freeze-dried.

The content lets the product’s charm come through clearly precisely because Degawa’s persona is so well established—showing his happy expression when he tastes it and explaining the product at an easy, unhurried pace.

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kappamaki

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Nagatanien Gomoku Yaki-Bifun “It’s Fried Rice Vermicelli!” VersionTetsurō Degawa

[CM] Nagatanien – Gomoku Yakī Bifun (Five-Ingredient Fried Rice Noodles)

Tetsuro Degawa appears in Nagatanien’s Gomoku Yaki-Bifun commercial, “It’s Yaki-Bifun!” In the ad, Degawa stir-fries pork and cabbage to make yaki-bifun.

The footage is full of sizzle, showing how anyone can easily cook delicious yaki-bifun by simply adding the ingredients and stir-frying.

It also showcases the unique appeal of bifun—noodles you stir-fry and eat—offering a different kind of tastiness from yakisoba.

Just watching Degawa enjoy it so deliciously is enough to make your stomach growl! At the end, in true Degawa fashion, he cheerfully announces the product name.

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SAKI

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Nagatanien Cantonese-Style Crab Omelette “We Sing” VersionTetsurō Degawa

[CM] Nagatanien: Cantonese-style Crab Omelette / Mapo Harusame (Glass Noodles)

A commercial for Cantonese-style crab omelet that’s sure to make you hungry, featuring fluffy eggs and rice coated in a generous, glossy sauce.

Tetsurō Degawa whips it up in no time, and the ease and deliciousness make him break into a jingle of the product name.

He stumbles the first time, but after confirming the place name “Canton,” he belts out the product name properly at the end.

With just three beaten eggs and this product, you can make it exactly as shown in the commercial—truly quick and easy.

Watching Degawa-san throw it together so fast makes you think, “Hey, maybe I can do it too!”

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SAKI

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Nagatanien Matsutake Flavor Osuimono “Lunchtime Treat” EditionKyoko Kataoka

Nagatanien Matsutake Flavor Osuimono Commercial: 'Lunchtime Treat' Version (15 seconds)

This commercial for “Matsutake Flavor Osuimono,” titled “Lunchtime Feast,” begins with a scene of Kyoko Kataoka bringing home a boxed lunch.

By adding a bowl of osuimono to the purchased bento, it turns into a feast like a Japanese restaurant’s lunch set.

Many viewers likely thought, “I’ll try that on my next day off.”

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Hane Keisuke

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