[Nagatanien Commercials] Popular and Historical Commercials Summary [2026]
Speaking of Nagatanien commercials, which one comes to mind for you?
In addition to the crab omelet and mapo glass noodles ads, there are plenty of memorable spots like the Ochazuke Nori and Osuimono commercials!
Whether it’s the scenes of piping-hot dishes being prepared or people digging into ochazuke, they all really whet your appetite.
In this article, we’ll introduce lots of those Nagatanien commercials!
Every ad is staged to look delicious, and watching them will definitely make you want to buy the products!
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[Nagatanien Commercials] Popular and Historic CM Compilation [2026] (51–60)
Nagatanien Matsutake-Flavor Clear Soup “The Happiness of Having Osuimono (Eel)” EditionRuriko Kojima
Alongside ochazuke, Nagatanien’s long-loved hit product “Matsutake-no-Aji Osuimono” has been a favorite for many years.
The actress appearing in the “The Happiness of Having Osuimono” eel edition of the commercial is Ruriko Kojima.
Sensing the aroma of matsutake in the osuimono that only requires hot water, Kojima begins her meal with an itadakimasu alongside an unajū (grilled eel over rice).
Her spontaneous “Delicious” and bright smile are utterly charming, showing that its taste rivals even the luxurious unajū.
Seeing her enjoy it so appetizingly will surely make you want to have Matsutake-no-Aji Osuimono the next time you eat unajū, just like Kojima!
Nagatanien Matsutake-Flavored Clear Soup “Make Kamatama Udon with This”Hiroshi Tamaki
Matsutake-no-Aji Osuimono is a Nagatanien product that has been loved for many years.
Of course it’s delicious enjoyed as a simple clear soup, but did you know you can also add it to all kinds of dishes? In this commercial, Hiroshi Tamaki introduces one of those arrangement recipes.
And that recipe is—kama-tama udon! Just add green onions and a raw egg to boiled udon, then finish with Matsutake-no-Aji Osuimono, and you’ve got a quick and tasty dish.
As Tamaki-san says in the CM, it’s truly an excellent one-dish wonder.
It really makes you want to try it!
Nagatanien Simmered Ramen: “A Hot Pot That Makes the Whole Family Smile”
In the commercial for simmered ramen that you eat straight from the hot pot, titled “A Pot That Makes the Whole Family Smile,” warm, animation-style visuals unfold.
It’s said to express the wish for children to enjoy eating lots of vegetables, and it depicts a family gathered around the pot, eating simmered ramen with vegetables.
It’s a very heartwarming, comforting commercial.
Nagatanien Mapo Harusame “Super Easy” VersionTetsurō Degawa
Tetsurō Degawa has such a distinctive voice that you can tell it’s him even with your eyes closed.
Impressionists often imitate him too, and they all do it really well (lol).
In this Nagatanien “Mābō Harusame” commercial, the “Super Easy” version, you really get a sense of how quick and simple mābō harusame is to make.
The jingle is familiar too, and you can’t help but sing along.
And of course, as with these kinds of commercials, once you see it, you just want to eat it—that’s a given!
[Nagatanien Commercials] Popular and Historic Commercials Summary [2026] (61–70)
Nagatanien Mapo Harusame ‘The Man Who Can’t Stop’ VersionHiroshi Tamaki
A commercial where Hiroshi Tamaki heartily shovels down mapo harusame with white rice is irresistible.
With the upbeat background music and a bright room, it gives off the vibe of a hearty weekend lunch, doesn’t it? This is what they call “meshi-tero” (food porn), right? Watching it makes you want to eat.
It looks so delicious you can totally see why he’d run out of rice and go for seconds.
Nagatanien ‘The Great Miso Soup Revolution’Satomi Ishihara
The actress who appeared in the 2006 commercial “The Great Miso Soup Revolution” was Satomi Ishihara.
The ad features a fresh-faced Ishihara from around the time she starred in her first leading role in a prime-time drama, Ns’ Aoi.
She looks adorable as she eagerly eats the miso soup loaded with ingredients! Her energetic, fresh voiceover narration is also memorable.
The product’s impact is outstanding—it makes you think, “Is something this hearty and delicious really instant?” And the way she softly says “delicious” at the end is truly heartwarming.
Nagatani-en “Smiley Panda Backpack Giveaway Campaign” VersionTetsurō Degawa
This commercial, which shows Tetsurō Degawa as the father and a girl playing his daughter smiling with delight, is sure to make you smile too.
What it introduces isn’t a Nagatanien product itself, but the Niko-Niko Panda Backpack you can apply for by purchasing Nagatanien products.
Buy any three items from the entire Nagatanien lineup and send in three barcodes from the packages, and you could win a panda-shaped backpack that parent and child can use as a pair.
The adorable panda backpack appeals not only to children but irresistibly to adults as well.
Put on this backpack, and you’ll be grinning just like Degawa and the others—no doubt about it!