Pocari Sweat commercials: A collection of ads that evoke summer and youthful vibes.
Otsuka Pharmaceutical’s sports drink, Pocari Sweat, has been producing commercials since the 1980s, and we still see new ones every year.
Featuring invigorating direction—like summery scenes set against the ocean or youth-filled stories centered on school clubs—Pocari Sweat’s commercials are known for stirring your emotions.
The cast and the background music used in the ads also draw attention as key attractions.
In this article, we’ll introduce all the Pocari Sweat commercials produced to date, so don’t miss this opportunity to check them out.
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Pocari Sweat commercials: A roundup of ads that evoke summer and youth (1–10)
Otsuka Pharmaceutical Pocari Sweat “Oshikura Manju” EditionYoshida Yō, Suzuki Rio, Murata Miyu
A Pocari Sweat commercial featuring Yo Yoshida and Rio Suzuki as a mother and daughter, with Miyu Murata joining them as well.
Starting in December 2023, three versions of the commercial have aired, with the song Karakara, written specifically for the ad by chelmico’s Mamiko Suzuki.
The gentle melody and vocals, which feel like they’re warmly watching over the three as they gleefully play outside in the chilly, leaf-strewn air, are striking.
It makes you wonder what kinds of unseen worlds these three, from different generations, will dive into next.
Through various kinds of play, the song evokes a sense of exploring and opening up those unseen worlds.
Our Now
A web movie titled “Our Now” supports high school students aiming for the All-Japan High School and Junior High School Cheerleading Championships.
The song “Daijoubu” (“It’s Okay”) by Marcy, a rock band popular especially among younger generations, released in 2023, has been featured.
Its lyrics offer encouragement to students who sometimes waver or pause but keep striving, set to a brisk and refreshing band sound.
It’s a cheer song filled with a warm message that gently embraces the hearts of students dedicated to their club activities.
Give a listen to this Pocari Sweat commercial song, which perfectly matches the youth-themed visuals and music.
TV commercial 2000
It was Porno Graffitti’s third single and was used in a 2000 Pocari Sweat commercial.
The video tells a story of youthful days starring Anne Suzuki and Ryo Katsuji, set in a classic midsummer scene with a sandy beach and palm trees.
Porno Graffitti’s high-energy pop song amps up the excitement of the commercial.
It became a smash hit, selling 460,000 copies.
The lyrics were reportedly inspired by submissions from listeners of their radio show, “Genkai Porno Radio,” on which they served as hosts.
Pocari Sweat commercials: A collection of ads that evoke summer and youth (11–20)
“But I Saw You” Version
This is the song used in Pocari Sweat’s commercial “But Then I Saw You,” which drew attention for its striking footage of actress Sena Nakashima sprinting through the scene.
The CM itself gained popularity for its highly creative visuals, but in fact, the track used was also by an incredible unit.
The song is by A_o, a duo consisting of BiSH’s Aina The End and ROTH BART BARON.
I didn’t realize it at first, but once you know that, you can definitely hear it—it’s Aina’s voice! Her mature vocals over a simple acoustic guitar accompaniment reveal a slightly different charm from her usual style.
It’s a must-listen, both for Aina’s fans and for those who aren’t yet familiar with her.
Running Spring
This is a 2005 commercial for Pocari Sweat.
The image character is Haruka Ayase.
A school-uniformed girl chasing a Pocari Sweat-wrapped train is fresh and full of energy.
The CM song is Mr.
Children’s “Mirai.” It was included on the four-track single “Shigen Four Dimensions,” which sold 926,000 copies.
In addition to “Mirai,” “Shigen Four Dimensions” features “Running High,” the theme song for the film Fly, Daddy, Fly; “and I love you,” used in Nissin Foods’ Cup Noodles commercials; and “Yo‑i Don,” the theme song for the children’s program Ponkikkies.
The music video for “Mirai,” featuring Haruka Ayase and Yuta Hiraoka, drew considerable attention at the time.
Otsuka Pharmaceutical Pocari Sweat Returnable Bottle Web Video: ‘Song of the Scuffin’
This is a song Kaho Nakamura wrote specifically for the commercial and web video for Pocari Sweat’s returnable bottles.
The overlapping of a restlessly pulsating sound with a floating, unhurried vocal creates a mysterious world.
Since the commercial depicts future-focused initiatives using returnable bottles through a fantastical cutout-style animation, you can also sense that the song’s distinctive sonorities and atmosphere carry a near-futuristic image.
With its brisk pacing and unconventional structure, the track gradually draws you into its world.
Otsuka Pharmaceutical Pocari Sweat: ‘In Winter, Both Clothes and Books’ / ‘When You Find Someone You Like’Yoshida Yō, Suzuki Rio
This is a series of commercials featuring Yō Yoshida and Rio Suzuki playing a mother and daughter.
In the “In Winter, Clothes and Books Too” version, it’s said that in winter not only clothes and books dry well, but people do too; and in the “When You Fall for Someone” version, they say that when you fall for someone, fluids and electrolytes are important.
In both commercials, the relaxed, easygoing back-and-forth between Yoshida and Suzuki is striking, and watching them chat with smiles puts the viewer at ease as well.
The background music is Don’t Worry Be Happy, sung by the two performers.
The song, released in 2009 by Kazuyoshi Saito, features lyrics that encourage you to take it easy and not worry too much, even though a lot happens every day.
It’s a perfectly laid-back cheer song that matches the vibe of the commercials.