Pocari Sweat commercials: A collection of ads that evoke summer and youthful vibes.
Otsuka Pharmaceutical’s sports drink, Pocari Sweat, has been producing commercials since the 1980s, and we still see new ones every year.
Featuring invigorating direction—like summery scenes set against the ocean or youth-filled stories centered on school clubs—Pocari Sweat’s commercials are known for stirring your emotions.
The cast and the background music used in the ads also draw attention as key attractions.
In this article, we’ll introduce all the Pocari Sweat commercials produced to date, so don’t miss this opportunity to check them out.
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Pocari Sweat commercials: A roundup of ads that evoke summer and youth (1–10)
Otsuka Pharmaceutical Pocari Sweat: ‘In Winter, Both Clothes and Books’ / ‘When You Find Someone You Like’Yoshida Yō, Suzuki Rio
This is a series of commercials featuring Yō Yoshida and Rio Suzuki playing a mother and daughter.
In the “In Winter, Clothes and Books Too” version, it’s said that in winter not only clothes and books dry well, but people do too; and in the “When You Fall for Someone” version, they say that when you fall for someone, fluids and electrolytes are important.
In both commercials, the relaxed, easygoing back-and-forth between Yoshida and Suzuki is striking, and watching them chat with smiles puts the viewer at ease as well.
The background music is Don’t Worry Be Happy, sung by the two performers.
The song, released in 2009 by Kazuyoshi Saito, features lyrics that encourage you to take it easy and not worry too much, even though a lot happens every day.
It’s a perfectly laid-back cheer song that matches the vibe of the commercials.
Otsuka Pharmaceutical Pocari Sweat Summer Time Signal “Haircut and Short Sleeves” VersionNarration: ao
This is the summer time-signal series of Pocari Sweat commercials that herald the arrival of summer.
The “Haircuts and Short Sleeves” episode depicts a boy getting his hair cut in preparation for summer and students beginning to wear short-sleeved uniforms.
Every scene is steeped in nostalgia and resonates deep in the chest.
The song celebrating the coming of summer is performed by singer-songwriter ao.
Otsuka Pharmaceutical Pocari Sweat “The Body Knows” Version
This commercial portrays an athlete who, despite carrying anxiety, continues to work hard in pursuit of results, while also conveying Pocari Sweat’s desire to support that effort.
The footage comparing the athlete to their past self is striking, expressing—amid a sense of tension—that effort bears fruit little by little.
The song that further accentuates the distinctive tension depicted in the visuals is “Scene” by SPARTA.
Built on a tense track layered with spoken, conversational rap, its gradually intensifying progression evokes a sense of forward-looking strength.
Pocari Sweat commercials: A collection of ads that evoke summer and youth (11–20)
Otsuka Pharmaceutical Pocari Sweat Ion Water Web CM “Bathroom Mate” version, voice by Soma Saito.NEW!
This commercial explains how Pocari Sweat Ion Water helps with hydration through the lens of tropical fish.
It conveys the idea that you lose fluids during bath time—so Ion Water is perfect for rehydrating before and after a bath, supporting a healthy lifestyle.
It also highlights Soma Saito’s voice for the tropical fish, whose gentle narration evokes a sense of care and closeness.
Otsuka Pharmaceutical Pocari Sweat “It’s your voice’s turn.”NEW!
This commercial showcases people giving their all in sports, highlighting how Pocari Sweat supports each person’s maximum effort.
It depicts scenes of sweating as they face challenges head-on and tense moments requiring intense concentration, conveying the fulfillment that sports bring.
It’s striking how every athlete is clearly calling out, and the content also evokes the idea that hydration is essential for unleashing their power.
Otsuka Pharmaceutical Pocari Sweat “Blue Dances in Summer” VersionNEW!Anji Ikebata, Tsubaki
This commercial promotes how Pocari Sweat supports youth giving their all, by showcasing the fulfilled expressions of the gathered students.
The story unfolds with each of them achieving what they want all at once, and the momentum of wishes coming true one after another conveys a sense of fulfillment.
Further enhancing that fresh, youthful atmosphere is the song “Ao ga Mau,” performed as a student chorus.
The gradually thickening instrumentation and the joyful layering of voices together evoke a consistently positive feeling throughout.
Otsuka Pharmaceutical Pocari Sweat Ice Slurry “Duruduruu” VersionNEW!Yoshida Yō, Suzuki Rio
This commercial promotes Pocari Sweat’s Ice Slurry—loved for its uniquely frozen texture—through appearances by Yo Yoshida and Rio Suzuki.
There’s a moment where drinking it makes an odd sound, and their smiles at that point convey not only a refreshing feel but also a sense of ease and approachability.
Further highlighting the calm atmosphere depicted in the visuals is Kyoko Koizumi’s song Tokonatsu Musume.
With its bright, summer-themed vibe and buoyant rhythm, it conveys an energetic urge to enjoy the season.