Pocari Sweat commercials: A collection of ads that evoke summer and youthful vibes.
Otsuka Pharmaceutical’s sports drink, Pocari Sweat, has been producing commercials since the 1980s, and we still see new ones every year.
Featuring invigorating direction—like summery scenes set against the ocean or youth-filled stories centered on school clubs—Pocari Sweat’s commercials are known for stirring your emotions.
The cast and the background music used in the ads also draw attention as key attractions.
In this article, we’ll introduce all the Pocari Sweat commercials produced to date, so don’t miss this opportunity to check them out.
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Pocari Sweat commercials: A collection of ads that evoke summer and youth (11–20)
Otsuka Pharmaceutical Pocari Sweat web movie: ‘Today Is Perfect for Pocari!’
This is the song that plays in Pocari Sweat’s web movie “Today Is a Perfect Pocari Day!”, sung by Leo/need, a unit from the game Project SEKAI COLORFUL STAGE! feat.
Hatsune Miku.
Composed by Orangestar, the track perfectly suits the band-themed unit, evoking a strong sense of summer freshness and youth.
While highlighting hydration with Pocari Sweat, the visuals of the Leo/need members enjoying summer align with the music, further enhancing its refreshing atmosphere.
Pocari Sweat Ion Water
It was used in the Pocari Sweat Ion Water commercial.
For back number, it seems this was a long-awaited Pocari Sweat CM song; they had hoped that someday their band could handle a song for this commercial.
This track, too, was written specifically for the CM.
Web movie: Sambomaster × JETS Inter-High Support Movie “It’s a summer for doing the impossible.”
Sambomaster’s “Dekikkonai wo Yaranakucha” sings that no matter how impossible something seems, if you don’t give up and keep trying, you can absolutely do it.
Released in 2010, the song was used as the theme for the drama “Cheer★Dan” and featured in various commercials.
The cheerleading team JETS from a high school in Fukui Prefecture—the model for that drama—collaborated with Sambomaster and Pocari to create a web movie.
This collaboration produced a cheering anthem that not only supports the high school students featured in it, but also gives a push to many others—sure to bring courage and energy to anyone going through tough times!
TV commercial (1995)
This was their second single, released in 1995.
Emiri Nakayama was featured in the Pocari Sweat commercial.
It peaked at No.
15 on the Oricon Weekly Chart.
The lyrics were written by Letit go and Atsushi Sato, and the music was composed by Atsushi Sato.
Atsushi Sato has been active as a member of the music group HΛL and won the Arranger Award at the 44th Japan Record Awards in 2002 for arranging Ayumi Hamasaki’s music.
Letit go debuted in March 1995, but the vocalist left in September of the same year.
After a vocalist change, they released two albums, but went on hiatus in 1996.
Otsuka Pharmaceutical “Pocari Sweat” TV commercial (1993)
ZARD’s “Yureru Omoi” (“Shakable/ Swaying Feelings”) was released in 1993 as their eighth single and is one of their signature songs, having become their second million seller.
The lyrics are by Izumi Sakai and the music by Tetsuro Oda.
With its powerful band sound layered with soaring vocals, it conveys a forward-looking attitude.
Another key point is that it’s a summer-themed track, giving an overall fresh and invigorating impression.
The song was also used in Otsuka Pharmaceutical’s Pocari Sweat commercial, further emphasizing its sense of refreshment and clarity.
POCARI SWEAT / POCARI SWEAT Ion Water web movie “That Gentle Girl” Full Version
In a Pocari Sweat commercial featuring Yo Yoshida and Rio Suzuki as a mother-daughter duo, the two sing “Yasashii Ano Ko” by Spitz, which was the theme song for the NHK morning drama “Natsuzora” starring Suzu Hirose.
Their harmonies are soothing, conveying both freshness and warmth.
In the ad, the song is used alongside heartwarming scenes—like them singing while playing a small toy piano, and playing in the background as Yo Yoshida ties Rio-chan’s hair.
Although only a few dozen seconds aired in the commercial, a full version has also been released, so be sure to check out their complete performance!
Pocari Sweat commercials: A roundup of ads that evoke summer and youth (21–30)
“SWEAT OF DARVISH” version
This is a 2012 commercial for Pocari Sweat.
The CM song features guitarist MIYAVI’s instrumental track “GANRYU.” The image character is MLB player Yu Darvish.
Close-up shots show Darvish sweating, paired with the fast, virtuosic slap-style fingerpicking on an acoustic guitar.
It’s a commercial you feel with your eyes and ears, leaving you thirsty by the end.
MIYAVI has also provided songs for other commercials, including Honda’s “FIT” and Lotte’s “Zeus.”