Pocari Sweat commercials: A collection of ads that evoke summer and youthful vibes.
Otsuka Pharmaceutical’s sports drink, Pocari Sweat, has been producing commercials since the 1980s, and we still see new ones every year.
Featuring invigorating direction—like summery scenes set against the ocean or youth-filled stories centered on school clubs—Pocari Sweat’s commercials are known for stirring your emotions.
The cast and the background music used in the ads also draw attention as key attractions.
In this article, we’ll introduce all the Pocari Sweat commercials produced to date, so don’t miss this opportunity to check them out.
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Pocari Sweat commercials: A collection of ads that evoke summer and youth (11–20)
Otsuka Pharmaceutical Pocari Sweat Ice Slurry “Duruduruu” VersionNEW!Yoshida Yō, Suzuki Rio
This commercial promotes Pocari Sweat’s Ice Slurry—loved for its uniquely frozen texture—through appearances by Yo Yoshida and Rio Suzuki.
There’s a moment where drinking it makes an odd sound, and their smiles at that point convey not only a refreshing feel but also a sense of ease and approachability.
Further highlighting the calm atmosphere depicted in the visuals is Kyoko Koizumi’s song Tokonatsu Musume.
With its bright, summer-themed vibe and buoyant rhythm, it conveys an energetic urge to enjoy the season.
Otsuka Pharmaceutical Pocari Sweat “Summer Greeting” VersionNEW!Yoshida Yō, Suzuki Rio
This commercial promotes Pocari Sweat as the perfect measure against heatstroke through a conversation between Yo Yoshida and Rio Suzuki.
Framed around the theme of summer greeting cards, it features Rio Suzuki writing a message, and her smile conveys how she’s enjoying the season.
The song that further highlights the sense of fulfillment in savoring the season depicted in the footage is Kyoko Koizumi’s “Tokonatsu Musume.” With a light rhythm that seems to paint summer scenery, it evokes the momentum of diving headlong into enjoying summer.
Otsuka Pharmaceutical Pocari Sweat “Kids Are Children of the Wind” VersionNEW!Yoshida Yō, Suzuki Rio
Just as the saying goes, “Kids are like the wind,” children are full of energy even in the cold—and this commercial highlights how Pocari Sweat supports that energy.
The lively back-and-forth between Yoh Yoshida and Rio Suzuki is striking, and it also conveys their determination to enjoy the season to the fullest, not to be outdone by the kids.
The song that accentuates the bright mood depicted in the visuals is Yumi Matsutoya’s “Surf Tengoku, Ski Tengoku.” It’s a track that portrays seasonal leisure activities with a light, upbeat sound, and its dazzling development evokes smiles, doesn’t it?
Otsuka Pharmaceutical Pocari Sweat “Spring Breeze Kiss” versionNEW!Yoshida Yō, Suzuki Rio
This commercial, themed around a spring breeze’s kiss, conveys that staying hydrated is important even in spring and shows how Pocari Sweat supports hydration.
With Yoh Yoshida and Rio Suzuki interacting with children and responding with gentle smiles, it also communicates a sense of ease and approachability.
The gentle atmosphere and calm mood depicted in the footage are further highlighted by the song “Surf Tengoku, Ski Tengoku” by Yumi Matsutoya.
The track lightly portrays people enjoying seasonal leisure activities, and its buoyant rhythm and vocals evoke a feeling of exhilaration.
Otsuka Pharmaceutical Pocari Sweat “Goldfish Scooping Together” VersionNEW!Yoshida Yō, Suzuki Rio
This commercial promotes the idea that Pocari Sweat is perfect for preventing heatstroke in the summer and will be a reliable support for a fulfilling season, conveyed through the appearances of Yo Yoshida and Rio Suzuki.
The story unfolds with goldfish drawn on a tablecloth that make them imagine and enjoy a goldfish-scooping game, and their radiant smiles evoke a sense of a rich, satisfying summer.
The music that further enhances the gentle fun depicted in these visuals is an arrangement of Yumi Matsutoya’s “Hitomi wo Tojite.” Softly covered by the voices of Yo Yoshida and Rio Suzuki, it conveys a refreshing sense of comfort.
Otsuka Pharmaceutical Pocari Sweat “When the snow melts, it becomes spring” VersionNEW!Yoshida Yō, Suzuki Rio
This commercial promotes the importance of staying hydrated even as spring approaches, conveyed through the appearances of Yō Yoshida and Rio Suzuki.
While presenting the unique development of the two swapping outfits, it also speaks to the importance of hydration, which in turn communicates the convenience of Pocari Sweat.
The song that further highlights the calm atmosphere depicted in the visuals is Akiko Yano’s “Hitotsu Dake.” Set to a gentle sound, a soft duet unfolds, conveying a positive mood.
Pocari Sweat commercials: A roundup of ads that evoke summer and youth (21–30)
Otsuka Pharmaceutical Pocari Sweat “Spring Minuet” versionYoshida Yō, Suzuki Rio, Murata Miyu
It’s a cheerful commercial showing Yō Yoshida, Rio Suzuki, and Miyu Murata smiling as they play a minuet.
The way the light shines in is striking, and when they’re later shown holding Pocari Sweat, you can really feel the warmth of spring.
Because the communication centers on laughter, the sense of happiness feels even more emphasized.