Pocari Sweat commercials: A collection of ads that evoke summer and youthful vibes.
Otsuka Pharmaceutical’s sports drink, Pocari Sweat, has been producing commercials since the 1980s, and we still see new ones every year.
Featuring invigorating direction—like summery scenes set against the ocean or youth-filled stories centered on school clubs—Pocari Sweat’s commercials are known for stirring your emotions.
The cast and the background music used in the ads also draw attention as key attractions.
In this article, we’ll introduce all the Pocari Sweat commercials produced to date, so don’t miss this opportunity to check them out.
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Pocari Sweat commercials: A collection of ads that capture the feeling of summer and youth (41–50).
Otsuka Pharmaceutical Pocari Sweat web movie Sambomaster × JETS Inter-High Support MOVIE “It’s a summer to do the impossible.”
Sambomaster’s “Dekikkonai wo Yaranakucha” sings that no matter how impossible something seems, if you don’t give up and keep trying, you can absolutely do it.
Released in 2010, the song was used as the theme for the drama “Cheer★Dan” and featured in various commercials.
The cheerleading team JETS from a high school in Fukui Prefecture—the model for that drama—collaborated with Sambomaster and Pocari to create a web movie.
This collaboration produced a cheering anthem that not only supports the high school students featured in it, but also gives a push to many others—sure to bring courage and energy to anyone going through tough times!
Pocari Sweat commercials: A collection of ads that evoke summer and youth (51–60)
Otsuka Pharmaceutical Pocari Sweat Returnable Bottle Web Video: ‘Song of the Scuffin’
This is a song Kaho Nakamura wrote specifically for the commercial and web video for Pocari Sweat’s returnable bottles.
The overlapping of a restlessly pulsating sound with a floating, unhurried vocal creates a mysterious world.
Since the commercial depicts future-focused initiatives using returnable bottles through a fantastical cutout-style animation, you can also sense that the song’s distinctive sonorities and atmosphere carry a near-futuristic image.
With its brisk pacing and unconventional structure, the track gradually draws you into its world.
Otsuka Pharmaceutical Pocari Sweat “Jump” Version
A song by Queen, the British four-piece rock band whose popularity surged again in Japan thanks to the 2018 film Bohemian Rhapsody.
Despite being composed by guitarist Brian May, it features a tricky structure in which the guitar doesn’t appear until the outro solo, yet it remains one of Queen’s signature tracks that almost everyone has heard.
Built solely on the sound of stomping feet and handclaps so the audience can join in, the rhythm pattern is simple yet conveys a sense of forward momentum and the anticipation of creating something together, resulting in a track that truly makes your heart dance.
Otsuka Pharmaceutical Pocari Sweat “Tokyo Supply Girl 2018 Runners A to Z” edition
A band that captivates listeners with a pop, happy worldview, sumika closes out their first album “Familia” with this track.
Featured in Pocari Sweat’s “Tokyo Supply Girl 2018 Runners A to Z” commercial, the song’s characteristically catchy sumika melody gives you a push to move forward! Its energizing message perfectly matches Pocari, the official drink of marathons.
It really hits home when you want to break through the door of your limits and take off into a new world!
Otsuka Pharmaceutical Pocari Sweat “Virtual Tokyo Supply Girl 2020: Run in Blue!” Edition
An unexpected collaboration between Pocari Sweat and Hatsune Miku has come to life! Pocari Sweat was selected as the official drink of the Tokyo Marathon 2020.
Now, Hatsune Miku and other active virtual talents have been appointed as ambassadors for Pocari Sweat.
And the song they perform, “Aoku Kakero!” (Run in Blue!), is by none other than Marasy, the virtuoso pianist known for his brilliant performances! Just like previous Pocari Sweat commercial songs, it’s a refreshing, fast-paced track.
The lyrics, which give courage and hope to people running through marathons and all the different roads of life, are truly moving!
Otsuka Pharmaceutical Pocari Sweat “Life” version, “Eel” version, “Kiss” version, “Company” version
The song that played in the AEON Water commercial featuring Ai Hashimoto and Shizuka Ishibashi as sisters is a track released digitally in 2016 by the duo Alchemist, whose music became known through the Sekisui House commercial song.
The CM’s natural vibe pairs beautifully with the gentle atmosphere of Mizuiro.
The harmony between vocalist Shotaro Konya’s singing and Keita Ijiri’s piano is gorgeous, making it a warm song that feels like it snuggles up beside you.
Otsuka Pharmaceutical Pocari Sweat “Bring on winter, I dare you” version
Country Roads, featured in a Pocari Sweat commercial themed “Let’s protect our stronger selves this winter,” is a familiar song as the theme of the animated film Whisper of the Heart.
The track, originally released in 1971 by American singer John Denver, saw a gradual hit as a cover single by voice actress Youko Honna.
In this commercial, singer-songwriter Huwie Ishizaki—also known for providing songs to Masaki Suda—joins in on chorus, carried by the vocals of cast members Yô Yoshida and Rio Suzuki.
The result is a warmly powerful atmosphere that matches both the brave stance against winter and the innocent scenes portrayed.