Pocari Sweat commercials: A collection of ads that evoke summer and youthful vibes.
Otsuka Pharmaceutical’s sports drink, Pocari Sweat, has been producing commercials since the 1980s, and we still see new ones every year.
Featuring invigorating direction—like summery scenes set against the ocean or youth-filled stories centered on school clubs—Pocari Sweat’s commercials are known for stirring your emotions.
The cast and the background music used in the ads also draw attention as key attractions.
In this article, we’ll introduce all the Pocari Sweat commercials produced to date, so don’t miss this opportunity to check them out.
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Pocari Sweat commercials: A collection of ads that capture the feeling of summer and youth (41–50).
In Front of the Musical Instrument Shop
The song playing in the “In Front of the Music Shop” version was “I Loved You, Loved You, Loved You.” The original is a duet by Hiroshi Wada and the Mahina Stars & Miyoko Tashiro, who churned out hit songs through collaborations with female singers, and in the commercial it’s performed with new lyrics.
Yoshida Yō and Suzuki Rio singing while doing air-instrument performances are adorable.
The arrangement and the song’s gentle vibe are wonderful too—it makes you feel like you want to stay playful no matter how old you are, and it has a cozy warmth that seems to take the chill out of winter, which is just lovely.
Embraced by the wintry wind (version)
A collaborative commercial series featuring Yō Yoshida and Rio Suzuki has been running since 2015.
Playing a mother and daughter, they share heartwarming interactions in each installment.
In this particular ad, the two sing “Kogarashi ni Dakarete,” written and composed by Toshihiko Takamizawa of THE ALFEE for Kyoko Koizumi.
They perform the song—about the heartbreak of unrequited love—while dancing together, and also sing it accompanied by Rio-chan on guitar.
The guitar parts are played by Rio-chan herself, as she had been taking lessons for some time.
Sweat of the Challenger
In the Pocari commercial featuring Major Leaguer Yu Darvish, an original song created specifically for the ad is used.
The track was composed by Wataru Hirano, who has provided numerous songs for artists such as YUKI and Shiritsu Ebisu Chugaku, as well as for commercials and NHK E-tele programs.
A cool, Black music–inspired tune plays, perfectly matching Darvish’s fiery pitching on the Major League stage.
It’s the kind of track that wouldn’t feel out of place playing in the U.S.
itself—just listening to it conjures up images of America’s hot, expansive landscape.
Adults are long. —Baseball— version
Famous for the phrase “Being an adult is sooo loooong,” the Pocari commercial featuring Sakura Ando uses an original track made specifically for the ad.
The piece was composed by Kazumasa Hashimoto, who works as a composer, pianist, and music producer.
While the piano-only CM song may seem simple at first glance, it builds toward a dramatic development in sync with Sakura Ando’s lines in the latter half.
It’s a melody brimming with dreams, inviting listeners to imagine a variety of worlds from the sound of just a piano.
Witness — In the Car
The Pocari Sweat Ion Water commercial that makes you swoon as Kyoko Fukada frantically searches for her ticket on the Shinkansen.
The song featured in this ad was composed by Toru Midorikawa, who has created music for numerous commercials and web movies, including for Tiovita and the lottery.
The chic, urban melody gives off a cool vibe that seems to take the best elements from drums, bass, and guitar.
It might just be thanks to this music that even the utterly flustered Kyoko Fukada comes across as stylish, cute, and refreshing!
Takeshi and Indonesia
The Pocari commercial featuring Beat Takeshi uses the song “The Life Is Simple And Beautiful” by reggae singer LIKKLE MAI.
LIKKLE MAI’s stylish, pop-tinged music is a perfect match for the colorful Indonesian scenes shown in the ad.
It makes you feel like you want to take the song with you and travel to Indonesia.
It’s full of a lively, feel-good vibe that makes your body want to dance.
Tokyo Marathon 2019 Support Web Movie: “Tokyo Supply Girl 2019 – Why do you run?” Full Version
A Kansai-based band that passionately sings about familiar feelings everyone has felt at least once, Kyuso Nekokami released this single in 2018.
It was written as the opening theme for the anime Major 2nd, and was also used in the web movie “Tokyo Supply Girl 2019,” featuring Emi Omura, who was chosen as the fourth Pocari Girl.
The lyrics, which wholeheartedly empathize with the feeling of setback, really hit home; even though it’s not telling you to “hang in there,” you somehow feel a fiery heat that makes your inner spirit say, “I’m going to do this!” It’s a number that lets you burn with the image of going just a bit beyond yesterday.