Pocari Sweat commercials: A collection of ads that evoke summer and youthful vibes.
Otsuka Pharmaceutical’s sports drink, Pocari Sweat, has been producing commercials since the 1980s, and we still see new ones every year.
Featuring invigorating direction—like summery scenes set against the ocean or youth-filled stories centered on school clubs—Pocari Sweat’s commercials are known for stirring your emotions.
The cast and the background music used in the ads also draw attention as key attractions.
In this article, we’ll introduce all the Pocari Sweat commercials produced to date, so don’t miss this opportunity to check them out.
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Pocari Sweat commercials. A compilation of ads that evoke summer and youth (71–80)
Otsuka Pharmaceutical Pocari Sweat “A Mother and Daughter’s Swaying Feelings” Version
The Pocari Sweat commercial featuring Yoshida Yō and Suzuki Rio is striking for their beautiful harmonies.
The song they sing is ZARD’s “Yureru Omoi.” In fact, this track was also used as a Pocari Sweat commercial song back when it was released in 1993! The actress who appeared in the commercial then was Sae Isshiki.
More than 25 years later, the song has been brought back as a Pocari Sweat commercial theme through a cover by these two actresses.
Don’t miss their refreshing vocals that capture the feeling of summer!
Otsuka Pharmaceutical Pocari Sweat “Get ready for summer! Get heat-ready!”
The “Get Ready for Summer! Get Used to the Heat!” spot conveys how your body can acclimate to heat through running, training, and bathing.
The song featured in this commercial starring Hatsune Miku is “From Tokyo,” produced by Takaaki Natsushiro, who is active as both a Vocaloid producer and a singer.
A driving band performance resonates with the freshness and bittersweetness of youth.
The lyrics, which honestly portray feelings like “being yourself” and “having met someone important,” also convey a sense of passion.
It’s a Pocari Sweat commercial song that teaches you what to watch out for during club activities and exercise.
Otsuka Pharmaceutical Pocari Sweat ‘Stay Still’ version / ‘Three Jelly Girls’ version / ‘Blame It on the Heat Dance’ version / ‘The Person with the Parasol’ versionYoshida Yō, Suzuki Rio, Matsuzaka Keiko
This is a previously unreleased song by Eiichi Ohtaki, notable for its laid-back atmosphere that evokes the heat of summer.
It was used as the CM song for the “Pocari no Manakya” series featuring Yō Yoshida and Rio Suzuki, and in the commercial both Yoshida and Suzuki also sing the song.
The lyrics, which blame everything on the heat, convey a fluffy, drifting sensation as if the intense heat has dulled the mind.
It’s a track that clearly carries Ohtaki’s signature style, with a relaxed vibe that makes it easy to listen to casually.
Otsuka Pharmaceutical Pocari Sweat “I’ll give it my all. Inter-High 2023 Kicks Off” Version
This is a track by the artist unit Middle And End, used as the CM song for the Pocari Sweat web movie “I’ll Give It My All.
Inter-High 2023 Begins.” It’s a band-style instrumental with a striking piano presence, and as the title suggests, it conveys a sense of momentum kicking into gear.
The visuals progress from scenes of psyching up before the match to the dynamism of the game itself, neatly aligning the music’s calm and intensity with the imagery.
Precisely because there are no vocals, the voices within the visuals and the overall world-building feel even more emphasized.
Otsuka Pharmaceutical Pocari Sweat “Light Blue Car and Ukulele” Edition
In the 2016 Pocari Sweat commercial “Light Blue Car and Ukulele,” the song playing was “Summertime.” The original is a jazz standard composed by George Gershwin, who was active in both classical and popular music, but in the commercial it’s arranged to feel cute, refreshing, and summery.
The familiar, down-to-earth vocals of Yoh Yoshida and Rio Suzuki and the gentle sound of the ukulele are heartwarming.
Their harmonies are tender and incredibly soothing.
It’s a song that makes you feel like, “I’ve gotta drink some Pocari!” (lol)
Otsuka Pharmaceutical Pocari Sweat “Summer of Destiny” Edition
This is a 2009 commercial for Pocari Sweat.
Haruna Kawaguchi was chosen as the image character.
Following her selection as the 13th Rehouse Girl—considered a gateway to becoming a popular actress—her appearance in the Pocari Sweat commercial also drew attention.
The CM features Hi-Fi CAMP’s “Dakara Ippo Mae e Fumidashite” (“So Take a Step Forward”).
With lyrics that feel like a push on the back and a soaring, driving chorus, it’s an irresistible youthful J-ROCK track.
Otsuka Pharmaceutical Pocari Sweat “Here it comes, Inter-High. 30 SPORTS × 30 SPOTS Cheer”
“SWAM” was selected for “Kita zo, Inter-High 30 SPORTS × 30 SPOTS Yell,” produced for the 2022 All Japan High School Athletic Championships.
Created in 2022 by WurtS, an artist who rose to popularity mainly through online activities, the track pairs passionate electro sounds with lyrics themed around students’ big moment on stage.
With powerful beats that seem to push on students devoted to a variety of sports, it’s a song that radiates youthful spirit.
This is the Pocari Sweat commercial song that sends cheers to high schoolers giving their all in club activities.