Pocari Sweat commercials: A collection of ads that evoke summer and youthful vibes.
Otsuka Pharmaceutical’s sports drink, Pocari Sweat, has been producing commercials since the 1980s, and we still see new ones every year.
Featuring invigorating direction—like summery scenes set against the ocean or youth-filled stories centered on school clubs—Pocari Sweat’s commercials are known for stirring your emotions.
The cast and the background music used in the ads also draw attention as key attractions.
In this article, we’ll introduce all the Pocari Sweat commercials produced to date, so don’t miss this opportunity to check them out.
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Pocari Sweat commercials: A collection of ads that evoke summer and youth (51–60)
“The Light Blue Car and the Ukulele” Edition
In the 2016 Pocari Sweat commercial “Light Blue Car and Ukulele,” the song playing was “Summertime.” The original is a jazz standard composed by George Gershwin, who was active in both classical and popular music, but in the commercial it’s arranged to feel cute, refreshing, and summery.
The familiar, down-to-earth vocals of Yoh Yoshida and Rio Suzuki and the gentle sound of the ukulele are heartwarming.
Their harmonies are tender and incredibly soothing.
It’s a song that makes you feel like, “I’ve gotta drink some Pocari!” (lol)
Pocari Sweat “Cheer, ” Version
This is a promotional commercial supporting the All Japan High School and Junior High School Cheerleading Championship in January 2025.
The video strikingly portrays students devoted to cheerleading, and many viewers were surely moved by the powerful performances and their earnest expressions.
The song playing in the background of this youth-filled footage is “A Once-in-a-Lifetime Moment” by the rock band Atomic Skipper.
It’s crafted as a straightforward cheer song for everyone working hard, and combined with its fast-paced rock sound, it’ll make you feel more and more positive as you listen.
Here it comes, Inter-High. 30SPORTS × 30SPOTS Cheer
“SWAM” was selected for “Kita zo, Inter-High 30 SPORTS × 30 SPOTS Yell,” produced for the 2022 All Japan High School Athletic Championships.
Created in 2022 by WurtS, an artist who rose to popularity mainly through online activities, the track pairs passionate electro sounds with lyrics themed around students’ big moment on stage.
With powerful beats that seem to push on students devoted to a variety of sports, it’s a song that radiates youthful spirit.
This is the Pocari Sweat commercial song that sends cheers to high schoolers giving their all in club activities.
“Be careful, young lady” version
This is a single released by Yosui Inoue in 2018, written specifically for a Pocari Sweat commercial.
The sound of the song is delightful, packed with Inoue’s characteristic playfulness.
Centered on the theme “Be careful, young lady,” it also captures a gently dreamy summer mood that’s truly charming—a tropical vibe.
The music video, featuring Rikka Ihara, the former captain of Osaka Prefectural Toinokoka High School’s dance team that became famous for the “bubble dance,” shows her dancing joyfully and is really entertaining, so be sure to enjoy it along with the song.