Pocari Sweat commercials: A collection of ads that evoke summer and youthful vibes.
Otsuka Pharmaceutical’s sports drink, Pocari Sweat, has been producing commercials since the 1980s, and we still see new ones every year.
Featuring invigorating direction—like summery scenes set against the ocean or youth-filled stories centered on school clubs—Pocari Sweat’s commercials are known for stirring your emotions.
The cast and the background music used in the ads also draw attention as key attractions.
In this article, we’ll introduce all the Pocari Sweat commercials produced to date, so don’t miss this opportunity to check them out.
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Pocari Sweat commercials: A roundup of ads that evoke summer and youth (21–30)
Otsuka Pharmaceutical Pocari Sweat: ‘Your Potential Lies Within You’ EditionAnji Ikebata, Tsubaki
This fresh, immersive first-person video is a commercial for Pocari Sweat.
It features Anji Ikebata and Tsubaki sprinting through back alleys after missing their bus, and their refreshing expressions leave a strong impression.
The BGM track, Nantené, is a collaboration between singer-songwriter ena mori and trackmaker Tomggg.
With its sparkling sound and danceable beat, it’s a very stylish song that really sticks with you.
Otsuka Pharmaceutical Pocari Sweat “Oshikura Manju” EditionYoshida Yō, Suzuki Rio, Murata Miyu
A Pocari Sweat commercial featuring Yo Yoshida and Rio Suzuki as a mother and daughter, with Miyu Murata joining them as well.
Starting in December 2023, three versions of the commercial have aired, with the song Karakara, written specifically for the ad by chelmico’s Mamiko Suzuki.
The gentle melody and vocals, which feel like they’re warmly watching over the three as they gleefully play outside in the chilly, leaf-strewn air, are striking.
It makes you wonder what kinds of unseen worlds these three, from different generations, will dive into next.
Through various kinds of play, the song evokes a sense of exploring and opening up those unseen worlds.
Otsuka Pharmaceutical Pocari Sweat “Blue in Flight”Tsubaki, Anji Ikebata
Tsubaki and Anji Ikebata appear in Otsuka Pharmaceutical’s Pocari Sweat commercial “Blue Dances.” It portrays high school students savoring their youth as countless cherry blossom petals flutter around them.
Playing in the background is a gentle song: “Blue Dances,” written specially by Ruki Kitaya, inspired by the content of the commercial.
With no spoken lines in the piece, the music gives voice to the characters’ feelings.
I hope you’ll watch it along with the special behind-the-scenes video capturing the making of the shoot.
Otsuka Pharmaceutical Pocari Sweat “Pocari Song” VersionYoshida Yō, Suzuki Rio, Murata Miyu
This is a Pocari Sweat commercial featuring Yoh Yoshida and Rio Suzuki as a mother-daughter duo, with Miyu Murata appearing as a neighborhood child.
Titled “Pocari no Uta” (The Pocari Song), this installment shows the three of them singing “Pocari no Uta” together to the guitar accompaniment played by Suzuki.
Amazingly, the song featured in the commercial was written and composed by Suzuki herself.
It’s a song with a gentle melody that feels very soothing, isn’t it?
Otsuka Pharmaceutical Pocari Sweat “Pocari NEO Chorus: Our Summer” Edition
Since 2016, Pocari Sweat has collaborated with students through the Pocari Dance.
However, in 2020 students couldn’t gather in person, so they created a choral performance using selfie videos submitted by students on TikTok! The original song is by a band called “2,” known for its striking phrase, “Now!!” Centered around Yuki Shiotani, each participant sings from their own location and showcases their own dances and movements.
In 2020, a year when many things were given up or put on hold, the powerful voices of students living in the “now” are truly breathtaking.
Otsuka Pharmaceutical Pocari Sweat “Dog Walk” Version / “Watching Baseball” VersionYoshida Yō, Suzuki Rio, Murata Miyu
This is a song by Uchikubi Gokumon Doukoukai that straightforwardly conveys the importance of hydration over a powerful sound.
It was used as the theme for the “Gotta Drink Pocari” commercial series, pairing visuals with the message of staying hydrated during the hot summer.
The commercials depict various summertime moments between parents and children, and because the same song ties them together, it reinforces the idea that you should always be mindful of hydration.
It’s a fun track with a compelling contrast: a hard-hitting sound that evokes the heat, paired with lyrics that encourage you to drink fluids.
Otsuka Pharmaceutical Pocari Sweat “Cheer,” Version
This is a promotional commercial supporting the All Japan High School and Junior High School Cheerleading Championship in January 2025.
The video strikingly portrays students devoted to cheerleading, and many viewers were surely moved by the powerful performances and their earnest expressions.
The song playing in the background of this youth-filled footage is “A Once-in-a-Lifetime Moment” by the rock band Atomic Skipper.
It’s crafted as a straightforward cheer song for everyone working hard, and combined with its fast-paced rock sound, it’ll make you feel more and more positive as you listen.