Pocari Sweat commercials: A collection of ads that evoke summer and youthful vibes.
Otsuka Pharmaceutical’s sports drink, Pocari Sweat, has been producing commercials since the 1980s, and we still see new ones every year.
Featuring invigorating direction—like summery scenes set against the ocean or youth-filled stories centered on school clubs—Pocari Sweat’s commercials are known for stirring your emotions.
The cast and the background music used in the ads also draw attention as key attractions.
In this article, we’ll introduce all the Pocari Sweat commercials produced to date, so don’t miss this opportunity to check them out.
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Pocari Sweat commercials: A roundup of ads that evoke summer and youth (21–30)
Otsuka Pharmaceutical Pocari Sweat “The Body Knows” Version
This commercial portrays an athlete who, despite carrying anxiety, continues to work hard in pursuit of results, while also conveying Pocari Sweat’s desire to support that effort.
The footage comparing the athlete to their past self is striking, expressing—amid a sense of tension—that effort bears fruit little by little.
The song that further accentuates the distinctive tension depicted in the visuals is “Scene” by SPARTA.
Built on a tense track layered with spoken, conversational rap, its gradually intensifying progression evokes a sense of forward-looking strength.
Otsuka Pharmaceutical Pocari Sweat “You’re surely someone’s sun.” (version)Takeshi Haraguchi, Yuta
This is a Pocari Sweat commercial featuring dancers Musashi Haraguchi and Yuta.
The scenes show the two of them dancing with sweat glistening on their foreheads, and it really fires you up just watching.
Backing this cool dance footage is “99 Steps,” produced by STUTS and featuring Kohjiya and Hana Hope.
The lyrics, which urge you to push forward no matter what while looking back on the past, are strikingly memorable.
It’s a mid-tempo track with a powerful beat that sounds incredibly cool—one you’ll want to sit with and savor while taking in the words.
Pocari Sweat web movie “My Heart Skips a Beat for You.”
The Pocari Sweat commercial featuring Yoh Yoshida and Rio Suzuki doing the Awa Odori is particularly memorable.
The song they sang at that time was YMO’s “Kimi ni, Mune Kyun.” And the person who handled the arrangement and production for their cover was none other than YMO member Yukihiro Takahashi! It’s said that during the vocal recording, the two even received direct coaching from Takahashi.
With a pop, feminine arrangement, it overflows with cuteness—perfectly matching the playful dancing the two do in the commercial.
Otsuka Pharmaceutical Pocari Sweat “You’re surely someone’s sun.” (version)Takeshi Haraguchi, Yuta
This commercial portrays Musashi Haraguchi and Yuta, who have supported each other since childhood as members of the dance unit Rampagers, while also conveying how Pocari Sweat has helped with hydration.
The scene where they face each other and deliver an intense performance is striking, and their smiling, sweat-soaked expressions convey a sense of bond.
The stylish visuals are accentuated by the track “99 Steps” by STUTS.
Both the sound and vocals evoke a sense of weightlessness, and the gentle tones add a refreshing feel.
The Blue Dream
This is a 2016 commercial for Pocari Sweat.
The CM song is “Aoi Yume” (Blue Dream), with lyrics, composition, and vocals all by singer-songwriter Ibuki Takai.
A graduate of Kunitachi College of Music, Ibuki Takai has also worked on commercials for Mynavi 2018, Tokyo Tatemono, Toyota L&F, and Tiger Corporation.
The commercial’s image character is Rikako Yagi.
It’s a dreamy, fantastical CM that beautifully contrasts the gently drifting, floating feel of the track with a girl floating in water.
The Summer of Destiny
This is a 2009 commercial for Pocari Sweat.
Haruna Kawaguchi was chosen as the image character.
Following her selection as the 13th Rehouse Girl—considered a gateway to becoming a popular actress—her appearance in the Pocari Sweat commercial also drew attention.
The CM features Hi-Fi CAMP’s “Dakara Ippo Mae e Fumidashite” (“So Take a Step Forward”).
With lyrics that feel like a push on the back and a soaring, driving chorus, it’s an irresistible youthful J-ROCK track.
“Appearance” Episode
The song that played in the Pocari Sweat “Ion Water” commercial, the “Appearance” version featuring Kyoko Fukada, is an original track by Aqualung, the stage name of British singer-songwriter Matt Hales.
The gentle acoustic guitar tones combined with Aqualung’s delicate falsetto create a dreamy, floating feeling.
The word “ion” evokes a soothing effect, and this calm number seems like it could softly ease away the fatigue of a long day.
