Pocari Sweat commercials: A collection of ads that evoke summer and youthful vibes.
Otsuka Pharmaceutical’s sports drink, Pocari Sweat, has been producing commercials since the 1980s, and we still see new ones every year.
Featuring invigorating direction—like summery scenes set against the ocean or youth-filled stories centered on school clubs—Pocari Sweat’s commercials are known for stirring your emotions.
The cast and the background music used in the ads also draw attention as key attractions.
In this article, we’ll introduce all the Pocari Sweat commercials produced to date, so don’t miss this opportunity to check them out.
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Pocari Sweat commercials: A collection of ads that evoke summer and youth (31–40)
Otsuka Pharmaceutical Pocari Sweat “You Don’t Need Wings” Version
The song used in Pocari Sweat’s web movie “We Don’t Need Wings” is called “Pale Rain.” In addition to imase—known for hits like “Tōhikō” (Runaway), which broke out on social media—the production also involves PUNPEE, who is active as a rapper and trackmaker, and Toby Fox, the creator of the globally popular RPG “UNDERTALE,” whose background music is also widely loved.
The game-inspired sound, cool track, and sophisticated vocal work are truly captivating.
Otsuka Pharmaceutical Pocari Sweat web movie “Kimi ni, Mune Kyun.”
The Pocari Sweat commercial featuring Yoh Yoshida and Rio Suzuki doing the Awa Odori is particularly memorable.
The song they sang at that time was YMO’s “Kimi ni, Mune Kyun.” And the person who handled the arrangement and production for their cover was none other than YMO member Yukihiro Takahashi! It’s said that during the vocal recording, the two even received direct coaching from Takahashi.
With a pop, feminine arrangement, it overflows with cuteness—perfectly matching the playful dancing the two do in the commercial.
Otsuka Pharmaceutical Pocari Sweat TV Commercial 1996
This was the Pocari Sweat commercial song in 1996.
It was FIELD OF VIEW’s second single, selling 1.224 million copies and achieving million-seller status—their biggest hit.
The lyrics were written by Izumi Sakai of ZARD, and the music was composed by Tetsuro Oda, the golden duo of the Being label who were hugely popular at the time.
The commercial featured Emiri Nakayama as the image character, with scenes of her riding an ostrich and attempting a flying trapeze—capturing a girl enjoying her youth.
Otsuka Pharmaceutical Pocari Sweat TV Commercial 2000
It was Porno Graffitti’s third single and was used in a 2000 Pocari Sweat commercial.
The video tells a story of youthful days starring Anne Suzuki and Ryo Katsuji, set in a classic midsummer scene with a sandy beach and palm trees.
Porno Graffitti’s high-energy pop song amps up the excitement of the commercial.
It became a smash hit, selling 460,000 copies.
The lyrics were reportedly inspired by submissions from listeners of their radio show, “Genkai Porno Radio,” on which they served as hosts.
Otsuka Pharmaceutical “Pocari Sweat” TV commercial (1993)
ZARD’s “Yureru Omoi” (“Shakable/ Swaying Feelings”) was released in 1993 as their eighth single and is one of their signature songs, having become their second million seller.
The lyrics are by Izumi Sakai and the music by Tetsuro Oda.
With its powerful band sound layered with soaring vocals, it conveys a forward-looking attitude.
Another key point is that it’s a summer-themed track, giving an overall fresh and invigorating impression.
The song was also used in Otsuka Pharmaceutical’s Pocari Sweat commercial, further emphasizing its sense of refreshment and clarity.
Pocari Sweat commercials: A collection of ads that capture the feeling of summer and youth (41–50).
Otsuka Pharmaceutical POCARI SWEAT “Running Spring” Version
This is a 2005 commercial for Pocari Sweat.
The image character is Haruka Ayase.
A school-uniformed girl chasing a Pocari Sweat-wrapped train is fresh and full of energy.
The CM song is Mr.
Children’s “Mirai.” It was included on the four-track single “Shigen Four Dimensions,” which sold 926,000 copies.
In addition to “Mirai,” “Shigen Four Dimensions” features “Running High,” the theme song for the film Fly, Daddy, Fly; “and I love you,” used in Nissin Foods’ Cup Noodles commercials; and “Yo‑i Don,” the theme song for the children’s program Ponkikkies.
The music video for “Mirai,” featuring Haruka Ayase and Yuta Hiraoka, drew considerable attention at the time.
Otsuka Pharmaceutical Pocari Sweat Ion Water
It was used in the Pocari Sweat Ion Water commercial.
For back number, it seems this was a long-awaited Pocari Sweat CM song; they had hoped that someday their band could handle a song for this commercial.
This track, too, was written specifically for the CM.