Pocari Sweat commercials: A collection of ads that evoke summer and youthful vibes.
Otsuka Pharmaceutical’s sports drink, Pocari Sweat, has been producing commercials since the 1980s, and we still see new ones every year.
Featuring invigorating direction—like summery scenes set against the ocean or youth-filled stories centered on school clubs—Pocari Sweat’s commercials are known for stirring your emotions.
The cast and the background music used in the ads also draw attention as key attractions.
In this article, we’ll introduce all the Pocari Sweat commercials produced to date, so don’t miss this opportunity to check them out.
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Pocari Sweat commercials: A collection of ads that evoke summer and youth (31–40)
Pocari Sweat Web Movie: ‘Let’s Work Up a Sweat’
This Pocari Sweat commercial features Hatsune Miku and others, who served as Pocari Sweat ambassadors in 2020.
The CM song was produced by creator Giga, known for the explosive hit “BRING IT ON feat.
Kagamine Rin & Len.” The commercial conveys the idea of practicing proper sweating while drinking Pocari Sweat to build a body that can withstand the summer heat.
The result is a poppy, refreshing track that perfectly matches the CM’s message.
Bonds — From Parent to Child — Winter
In the Pocari Sweat commercial featuring Chisato Moritaka, a song arranged from the English folk tune “Home, Sweet Home” is used.
The vocals are performed by SHANTI, who is active mainly as a studio singer and lyricist, and Ayumu Yahaba, who primarily performs at jazz-oriented live venues.
Their gentle harmonies, carried by the warm tone of the piano, deliver exquisite comfort to the heart.
The piece has been used in many contexts—such as the film “The Burmese Harp” and the NHK morning dramas “Gegege no Nyobo” and “Massan”—so many of you have probably heard it before!
“Tokyo Supply Girl 2018 Runners A to Z” edition
A band that captivates listeners with a pop, happy worldview, sumika closes out their first album “Familia” with this track.
Featured in Pocari Sweat’s “Tokyo Supply Girl 2018 Runners A to Z” commercial, the song’s characteristically catchy sumika melody gives you a push to move forward! Its energizing message perfectly matches Pocari, the official drink of marathons.
It really hits home when you want to break through the door of your limits and take off into a new world!
Virtual Tokyo Supply Girl 2020: Run in Blue!
An unexpected collaboration between Pocari Sweat and Hatsune Miku has come to life! Pocari Sweat was selected as the official drink of the Tokyo Marathon 2020.
Now, Hatsune Miku and other active virtual talents have been appointed as ambassadors for Pocari Sweat.
And the song they perform, “Aoku Kakero!” (Run in Blue!), is by none other than Marasy, the virtuoso pianist known for his brilliant performances! Just like previous Pocari Sweat commercial songs, it’s a refreshing, fast-paced track.
The lyrics, which give courage and hope to people running through marathons and all the different roads of life, are truly moving!
“Life” version, “Eel” version, “Kiss” version, “Company” version
The song that played in the AEON Water commercial featuring Ai Hashimoto and Shizuka Ishibashi as sisters is a track released digitally in 2016 by the duo Alchemist, whose music became known through the Sekisui House commercial song.
The CM’s natural vibe pairs beautifully with the gentle atmosphere of Mizuiro.
The harmony between vocalist Shotaro Konya’s singing and Keita Ijiri’s piano is gorgeous, making it a warm song that feels like it snuggles up beside you.
Pocari Sweat commercials: A collection of ads that capture the feeling of summer and youth (41–50).
Come, winter—just try me.
Country Roads, featured in a Pocari Sweat commercial themed “Let’s protect our stronger selves this winter,” is a familiar song as the theme of the animated film Whisper of the Heart.
The track, originally released in 1971 by American singer John Denver, saw a gradual hit as a cover single by voice actress Youko Honna.
In this commercial, singer-songwriter Huwie Ishizaki—also known for providing songs to Masaki Suda—joins in on chorus, carried by the vocals of cast members Yô Yoshida and Rio Suzuki.
The result is a warmly powerful atmosphere that matches both the brave stance against winter and the innocent scenes portrayed.
Seagulls and the Pocari Ondo
This commercial brings to life an unusual collaboration: Pocari Sweat meets traditional ondō dance music.
When you think of Pocari Sweat commercials, most people picture something fresh and breezy, right? Maybe they’re associating ondō with the gentle events that wrap up a summer festival.
Whatever the reason, once you listen to the Pocari Ondō, it’s got real flavor and feels pretty great! It perfectly captures the vibe of “summer in Japan” and is full of originality!