Pocari Sweat commercials: A collection of ads that evoke summer and youthful vibes.
Otsuka Pharmaceutical’s sports drink, Pocari Sweat, has been producing commercials since the 1980s, and we still see new ones every year.
Featuring invigorating direction—like summery scenes set against the ocean or youth-filled stories centered on school clubs—Pocari Sweat’s commercials are known for stirring your emotions.
The cast and the background music used in the ads also draw attention as key attractions.
In this article, we’ll introduce all the Pocari Sweat commercials produced to date, so don’t miss this opportunity to check them out.
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Pocari Sweat commercials. A collection of ads that evoke summer and youth (61–70)
Otsuka Pharmaceutical Pocari Sweat “Blue Dream” Version
This is a 2016 commercial for Pocari Sweat.
The CM song is “Aoi Yume” (Blue Dream), with lyrics, composition, and vocals all by singer-songwriter Ibuki Takai.
A graduate of Kunitachi College of Music, Ibuki Takai has also worked on commercials for Mynavi 2018, Tokyo Tatemono, Toyota L&F, and Tiger Corporation.
The commercial’s image character is Rikako Yagi.
It’s a dreamy, fantastical CM that beautifully contrasts the gently drifting, floating feel of the track with a girl floating in water.
Otsuka Pharmaceutical Pocari Sweat “Takeshi and Indonesia” Edition
The Pocari commercial featuring Beat Takeshi uses the song “The Life Is Simple And Beautiful” by reggae singer LIKKLE MAI.
LIKKLE MAI’s stylish, pop-tinged music is a perfect match for the colorful Indonesian scenes shown in the ad.
It makes you feel like you want to take the song with you and travel to Indonesia.
It’s full of a lively, feel-good vibe that makes your body want to dance.
Otsuka Pharmaceutical Pocari Sweat “Bathing in the Desert” Version
This is the second single released in 1998 by the two-member music group PEPPERLAND ORANGE.
Risa Goto was chosen as the image girl for the commercial.
The song was written and composed by the vocalist, Makoto Sakuma.
In addition to being used in a Pocari Sweat commercial, it was also selected as the ending theme for TBS’s CDTV and as a commercial song for Canon’s NEW EOS Kiss, making them a music unit with high expectations for the future.
However, they went on hiatus in 1999, the year after their debut.
Otsuka Pharmaceutical Pocari Sweat Tokyo Marathon 2019 Support Web Movie “Tokyo Supply Girl 2019: Why do you run?” Full Version
A Kansai-based band that passionately sings about familiar feelings everyone has felt at least once, Kyuso Nekokami released this single in 2018.
It was written as the opening theme for the anime Major 2nd, and was also used in the web movie “Tokyo Supply Girl 2019,” featuring Emi Omura, who was chosen as the fourth Pocari Girl.
The lyrics, which wholeheartedly empathize with the feeling of setback, really hit home; even though it’s not telling you to “hang in there,” you somehow feel a fiery heat that makes your inner spirit say, “I’m going to do this!” It’s a number that lets you burn with the image of going just a bit beyond yesterday.
Otsuka Pharmaceutical Pocari Sweat “Gestures: Here We Go” Version
The original song was written by Akiko Yano and performed by Agnes Chan, and later gained popularity when Akiko Yano did a self-cover.
This version—sung by Yo Yoshida and Rio Suzuki, who appeared in the commercial as the “Pocari mother and daughter,” with the creator Akiko Yano joining in a guest-like role—has a different charm of its own.
The lyrics convey feelings for a beloved person, but given the commercial’s content, this version also evokes the love between parent and child.
Otsuka Pharmaceutical Pocari Sweat “Winter Is Tough” Version
This commercial features Yo Yoshida and Rio Suzuki, the two now familiar faces from the Pocari Sweat ads.
In each of their commercials they sing various songs, and in the “Winter Is Tough” version, they perform Kenji Ozawa’s 1995 track ‘I Can’t Say Goodbye.’ When it was first released, the song was also used in a candy commercial that Ozawa himself appeared in.
The lyrics express a frustrating feeling: knowing you have to say farewell to happy days, yet being unable to shake a lingering sense of loneliness.
The charming harmonies of Yo Yoshida and Rio Suzuki seem to gently wrap that loneliness in warmth.
Otsuka Pharmaceutical Pocari Sweat “Ski Slope March” Version
In the “Ski Slope March” version, Yoshida Yō and Suzuki Rio sing and dance as kindergarten children march along.
The song performed by the characters in the commercial is ‘Surf Paradise, Ski Paradise,’ written by singer-songwriter Matsutoya Yumi.
It depicts a wintertime romance between adults, expressing feelings of love for someone special.
With gently unfolding synth tones, her supple vocals resonate throughout the track.
It’s a CM song that perfectly matches winter scenes—moving your body or taking a sip of Pocari after finishing a song.
