A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!

Sapporo Breweries, a beer maker born in Hokkaido.

In addition to Black Label and Yebisu, its distinctive lineup—like Hokkaido-exclusive Sapporo Classic—is part of its appeal.

In this article, we’ll showcase all of the Sapporo Beer commercials produced to date.

The catchphrases and stories tailored to each product concept are highlights as well, and many of the ads are likely memorable.

Keeping those points in mind, take this opportunity to sit back and enjoy them.

Playlist

A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
	Title	Playlist	Review
1	I Got RhythmOkada Mutsumi		A song the Gershwin brothers wrote for a musical
2	Stage of the groundBUMP OF CHICKEN		BUMP OF CHICKEN's cheering song
3	Let’s have a drink here.taka ando toshi		Taka and Toshi express the importance of family bonds and relaxation
4	The Third Man		Theme song of a mystery film set in postwar Vienna
5	Around the WorldJenifā Sukiddomoa		Theme song of a 1956 film and the composer's final work
6	to run; to dash; to gallopsukaato		Run. A solo song by Wataru Sawabe.
7	Our greatness lies hereKushida Akira		Mugi to Hop TV commercial song Akira Kushida
8	When it shinesHitsuji Bungaku		Hakone Ekiden: the passionate feelings of runners connected by the sash
9	Your SongSHE’S		SHE’S’ new song depicts departure and hope
10	ladybugTHE YELLOW MONKEY		Tentoumushi is a song with an appealing guitar sound.
11	Lost ManBUMP OF CHICKEN		BUMP’s “Lost Man” was used in a Hakone Ekiden commercial
12	I Want You BackThe Jackson 5		The Jackson 5’s 1969 release
13	Sinbad on the Shore		Use Pink Lady’s classic hit in a commercial
14	Only YouHirano Wataru		Wataru Hirano arranged the Platters’ 1955 song.
15	Peter Gunn No.1banvox		The banvox remix track from the Mugi to Hop commercial
16	Thunderbirds MarchBarī Gurei		The Thunderbirds theme song is being used in a commercial
17	dreamTHE BLUE HEARTS		"Yume" (Dream), a signature song by THE BLUE HEARTS
18	Shine a light on me so much that it leaves me bewildered.Sambomasutā		Sambomaster's new song, a song of hope, a message to adults
19	Relax In The CityPerfume		Relax In The City, commercial song
20	NO BITTER LIFEfurenzu		A gem-like pop tune. Happy.
21	Little Brown JugHayashibe Akiko		A cover of Little Brown Jug was playing.
22	Raise your fist to the skyOkuda Tamio		Raise your fist to the sky
23	Walking on the cloudsFujihara Sakura		An article introducing Sakura Fujiwara’s songs
24	Generation of GlassSano Motoharu		Motonaru Sano’s signature song, released in 1980
25	The Third ManAnton Karas		Yebisu commercial: scenes of a restaurant filled with smiles
26	Let’s have a drink here.taka ando toshi		Classic commercial featuring Taka and Toshi from Hokkaido
27	IchibanboshiTRIPLANE		Songs included in TRIPLANE’s mini album
28	The Third Man		Cheer on your friends and yourself in the new Yebisu Beer commercial
29	Shine a light on me so much that it leaves me bewildered.Sambomasutā		Meet Sambomaster in the Adult Elevator
30	The Third Man		Introducing the mature flavor of smoked malt beer
31	The Third Man		Create wonderful moments with Yebisu Beer
32	Dream FlowerEn Hiroshi		Cheers with a strong lemon sour
33	Sailingroddo suchuaato		Rod Stewart hit song
34	HeroShisada Fumiya		Fumiya Sashida new song beer commercial song
35	It’s fine just the way it is, baby.T-junctions		Sapporo Lager Beer CM that carries on pub culture
36	ONLY YOUŌhata Yūichi		Yuichi Ohata’s cover album
37	Hee, hee, hee, hee,EPO		EPO’s smash hit makes the Oricon Top 10
38	The hottest summer in the worldPRINCESS PRINCESS		Princess's smash hit tops the Oricon chart
39	Three Orange Flames of Lovechara+yuki		The only single by Chara+YUKI
40	Winter Fantasykazan		Cousin's biggest hit song, No. 8 on the Oricon chart
41	Summer is comingDaikoku Maki		Maki Ohguro’s 1994 smash-hit single
42	Sunflower DreamSaitō Kazuyoshi		Songs included on Kazuyoshi Saito’s acoustic album
43	Around the worldVictor Young		Sambomaster 25th Anniversary Interview CM
44	Only You: The summer days with youTUBE		A refreshing summer song by TUBE
45	Hallelujah in the snowMOON CHILD		MOON CHILD single released in 1997
46	The Third Man		The spirit of enjoyment is the driving force that can change the world
47	The Third Man		New version of Yebisu Beer completed—evolving anew every time
48	The Third ManAnton Karas		A story advertisement set at the brewery for Yebisu’s new product
49	Let’s drink here.taka ando toshi		Conveying the 40-year history of Sapporo Classic and our gratitude
50	Dream FlowerEn Hiroshi		Highlight the strength of the lemon sour
51	JumpVan Halen		Van Halen 1984 song commercial jingle
52	pocketyuzu		Yuzu’s digital single with a starry sky theme
53	From the North Country: From the Distant Landsadamasashi		Representative songs composed by Masashi Sada
54	Mary’s lamb		Yutaka Matsushige promotes a new lemon sour while wearing a sheep costume
55	The Third Man		Introduction of Sapporo Beer’s new product commercial
56	I’m in love.Every Little Thing		Every Little Thing Winter Story TV commercial song
57	A New Door: Winter Sunflower(s)ZARD		ZARD Winter Story commercial song single
58	beautiful ladyeyes		The single by eyes, released in 2007
59	AMORESakamoto Ryuichi		A track included on Ryuichi Sakamoto’s Beauty.
60	New RhapsodyInoue Yosui		Songs from Yosui Inoue’s live album
61	Original songKid Fresino		KID FRESINO performs a rap in the Hakone Ekiden commercial
62	Song of InspirationA.F.R.O		A.F.R.O North Wind Hour Song
63	Winter KissDual Dream		DUAL DREAM 8th work Winter Story commercial song
64	DiscoveryFLYING KIDS		A pop dance number by FLYING KIDS
65	PromiseSonar Pocket		Sonar Pocket major debut song
66	askingAndō Yūko		Yuko Ando’s streaming-only single CM song