A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!

Sapporo Breweries, a beer maker born in Hokkaido.

In addition to Black Label and Yebisu, its distinctive lineup—like Hokkaido-exclusive Sapporo Classic—is part of its appeal.

In this article, we’ll showcase all of the Sapporo Beer commercials produced to date.

The catchphrases and stories tailored to each product concept are highlights as well, and many of the ads are likely memorable.

Keeping those points in mind, take this opportunity to sit back and enjoy them.

Playlist

A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
	Title	Playlist	Review
1	Let’s have a drink here.taka ando toshi		A commercial depicting gratitude for Hokkaido’s agricultural products
2	Dream FlowerEn Hiroshi		Lemon Sour Commercial: A Rich Life
3	When it shinesHitsuji Bungaku		Hakone Ekiden: the passionate feelings of runners connected by the sash
4	It’s fine just the way it is, baby.T-junctions		Sapporo Lager Beer CM that carries on pub culture
5	I Want You BackThe Jackson 5		Kazunari Ninomiya smiles as he promotes how delicious the beer is.
6	Shine a light on me so much that it leaves me bewildered.Sambomasutā		Sambomaster's new song, a song of hope, a message to adults
7	IchibanboshiTRIPLANE		Songs included in TRIPLANE’s mini album
8	Generation of GlassSano Motoharu		Motonaru Sano’s signature song, released in 1980
9	The Third ManAnton Karas		Yebisu commercial: scenes of a restaurant filled with smiles
10	Peter Gunn No.1banvox		The banvox remix track from the Mugi to Hop commercial
11	The Third Man		Introducing the mature flavor of smoked malt beer
12	The hottest summer in the worldPRINCESS PRINCESS		Princess's smash hit tops the Oricon chart
13	I Got RhythmOkada Mutsumi		A song the Gershwin brothers wrote for a musical
14	Stage of the groundBUMP OF CHICKEN		BUMP OF CHICKEN's cheering song
15	to run; to dash; to gallopsukaato		Run. A solo song by Wataru Sawabe.
16	Sailingroddo suchuaato		Rod Stewart hit song
17	Our greatness lies hereKushida Akira		Mugi to Hop TV commercial song Akira Kushida
18	Only You: The summer days with youTUBE		A refreshing summer song by TUBE
19	Let’s drink here.taka ando toshi		Conveying the 40-year history of Sapporo Classic and our gratitude
20	Lost ManBUMP OF CHICKEN		BUMP’s “Lost Man” was used in a Hakone Ekiden commercial
21	Hee, hee, hee, hee,EPO		EPO’s smash hit makes the Oricon Top 10
22	Three Orange Flames of Lovechara+yuki		The only single by Chara+YUKI
23	Winter Fantasykazan		Cousin's biggest hit song, No. 8 on the Oricon chart
24	Summer is comingDaikoku Maki		Maki Ohguro’s 1994 smash-hit single
25	HeroShisada Fumiya		Fumiya Sashida new song beer commercial song
26	Sunflower DreamSaitō Kazuyoshi		Songs included on Kazuyoshi Saito’s acoustic album
27	ONLY YOUŌhata Yūichi		Yuichi Ohata’s cover album
28	Hallelujah in the snowMOON CHILD		MOON CHILD single released in 1997
29	The Third Man		Theme song of a mystery film set in postwar Vienna
30	Your SongSHE’S		SHE’S’ new song depicts departure and hope
31	Little Brown JugHayashibe Akiko		A cover of Little Brown Jug was playing.
32	Raise your fist to the skyOkuda Tamio		Raise your fist to the sky
33	Around the worldVictor Young		Sambomaster 25th Anniversary Interview CM
34	Around the WorldJenifā Sukiddomoa		Theme song of a 1956 film and the composer's final work
35	Mary’s lamb		Yutaka Matsushige promotes a new lemon sour while wearing a sheep costume
36	I’m in love.Every Little Thing		Every Little Thing Winter Story TV commercial song
37	Relax In The CityPerfume		Relax In The City, commercial song
38	dreamTHE BLUE HEARTS		"Yume" (Dream), a signature song by THE BLUE HEARTS
39	ladybugTHE YELLOW MONKEY		Tentoumushi is a song with an appealing guitar sound.
40	JumpVan Halen		Van Halen 1984 song commercial jingle
41	A New Door: Winter Sunflower(s)ZARD		ZARD Winter Story commercial song single
42	beautiful ladyeyes		The single by eyes, released in 2007
43	pocketyuzu		Yuzu’s digital single with a starry sky theme
44	Thunderbirds MarchBarī Gurei		The Thunderbirds theme song is being used in a commercial
45	NO BITTER LIFEfurenzu		A gem-like pop tune. Happy.
46	AMORESakamoto Ryuichi		A track included on Ryuichi Sakamoto’s Beauty.
47	Sinbad on the Shore		Use Pink Lady’s classic hit in a commercial
48	New RhapsodyInoue Yosui		Songs from Yosui Inoue’s live album
49	Only YouHirano Wataru		Wataru Hirano arranged the Platters’ 1955 song.
50	Original songKid Fresino		KID FRESINO performs a rap in the Hakone Ekiden commercial
51	Song of InspirationA.F.R.O		A.F.R.O North Wind Hour Song
52	Winter KissDual Dream		DUAL DREAM 8th work Winter Story commercial song
53	DiscoveryFLYING KIDS		A pop dance number by FLYING KIDS
54	PromiseSonar Pocket		Sonar Pocket major debut song
55	From the North Country: From the Distant Landsadamasashi		Representative songs composed by Masashi Sada
56	askingAndō Yūko		Yuko Ando’s streaming-only single CM song
57	Walking on the cloudsFujihara Sakura		An article introducing Sakura Fujiwara’s songs