A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
Sapporo Breweries, a beer maker born in Hokkaido.
In addition to Black Label and Yebisu, its distinctive lineup—like Hokkaido-exclusive Sapporo Classic—is part of its appeal.
In this article, we’ll showcase all of the Sapporo Beer commercials produced to date.
The catchphrases and stories tailored to each product concept are highlights as well, and many of the ads are likely memorable.
Keeping those points in mind, take this opportunity to sit back and enjoy them.
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- A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
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- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Historic Collection] Popular Kirin Beer CM Songs and Commercial Tunes
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- [February 2026] Summary of Trending Latest Commercial Songs
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
Sapporo Beer commercial roundup: Check out the taglines and direction too! (21–30)
Shine a light on me so much that it leaves me bewildered.Sambomasutā
This commercial, themed around the “Adult Elevator,” depicts encounters between Satoshi Tsumabuki and captivating grown-ups, highlighting the mature atmosphere of Black Label.
This time, he runs into the powerfully performing Sambomaster, and through their performance, the ad conveys the importance of continuing to shine.
The song that further accentuates the intensity of the emotions expressed in the visuals is Sambomaster’s “Tomadou Hodo ni Terashite Kure.” Its structure—powerful vocals paired with a refreshing instrumental—leaves a strong impression, as if delivering a message of encouragement directly to the heart.
The Third Man
There was apparently a beer made in medieval Germany that used smoked malt, and this is a commercial for a special Yebisu inspired by that—Creative Brew Smoked.
Matching the mature flavor of the product, Hiroki Yamada’s calm demeanor as he introduces it leaves a strong impression.
The visuals have an overall cool vibe, resulting in a commercial that really appeals to men.
Sapporo Beer commercial roundup: pay attention to the taglines and direction too! (31–40)
The Third Man
This is the YEBISU Beer commercial “Year-End Brewery,” in which they share their resolution to keep creating wonderful moments next year as well.
The ad is set at YEBISU BREWERY TOKYO and portrays people enjoying YEBISU Beer.
The familiar BGM, “The Third Man,” plays, giving the spot a refined feel that truly says, “This is YEBISU.”
Dream FlowerEn Hiroshi
If you’re someone who enjoys a drink, there are probably days when you think, “I’m in the mood for a stronger one today!” This commercial features Ken Yasuda and Noriko Iriyama, who are both craving a bolder taste.
It shows the two savoring a strong lemon sour with fried chicken, and watching it might make your fingers itch to have one yourself.
You can’t help but envy their blissful expressions!
Sailingroddo suchuaato
This is a single released by Rod Stewart in 1975, originally issued as a single by the Sutherland Brothers in 1972.
The song became a major hit and was used in Japan as a commercial song for the Subaru Legacy and for Sapporo Beer.
HeroShisada Fumiya
This is a single released by Fumiya Sajita in 2016, which was chosen as the campaign song for Sapporo Beer’s new product “Kanpai Ale.” A collaboration movie for “Kanpai Ale” was also produced, and the song is a bright, pop, and uplifting positive tune.
It’s fine just the way it is, baby.T-junctions
This commercial portrays people spending their own time in a bar, while also highlighting the presence of Sapporo Lager Beer that supports that sense of fulfillment.
With the theme “Bottled Beer in Your Life,” it gently conveys the desire to preserve and develop bar culture.
The song that further accentuates the relaxed moments and calm atmosphere depicted in the visuals is T-Jiro’s “Kono mama de ii no sa baby.” Its easygoing rhythm and vocals tinged with a hint of languor evoke the image of moving forward at a carefree pace.