A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
Sapporo Breweries, a beer maker born in Hokkaido.
In addition to Black Label and Yebisu, its distinctive lineup—like Hokkaido-exclusive Sapporo Classic—is part of its appeal.
In this article, we’ll showcase all of the Sapporo Beer commercials produced to date.
The catchphrases and stories tailored to each product concept are highlights as well, and many of the ads are likely memorable.
Keeping those points in mind, take this opportunity to sit back and enjoy them.
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
- Summary of Kirin Beer commercials. The star-studded cast and background music are also part of the appeal!
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Historic Collection] Popular Kirin Beer CM Songs and Commercial Tunes
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- [April 2026] Summary of the Latest Trending Commercial Songs
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
Sapporo Beer commercial roundup: Check out the taglines and direction too! (21–30)
The Third Man
This song is the theme for a mystery film of the same title produced in 1949.
The movie is set in post–World War II Vienna, and the song’s distinctive atmosphere is used to great effect.
It’s performed by Anton Karas, an Austrian zither player, who was reportedly discovered by the director while playing at a tavern in Vienna.
The film also features Orson Welles, whom many people know from a certain English conversation textbook.
For many in Japan, this tune is what comes to mind as the theme song of Yebisu Beer.
Your SongSHE’S
The final installment of the three-month consecutive digital single releases following 2019’s “MASQUERADE” and “Letter,” “Your Song” was featured in an original commercial during the 97th Hakone Ekiden.
Built on SHE’S signature piano rock, its lyrics about setting out and embracing new days strike an emotional chord.
It’s a song that makes you believe in many possibilities, even as you grapple with daily struggles and memories from the past.
Its message gently encourages you, reminding you that it’s okay to take detours.
The last line of the chorus is especially beautiful, so be sure to listen for it.
Sapporo Beer commercial roundup: pay attention to the taglines and direction too! (31–40)
Little Brown JugHayashibe Akiko
This is the song featured in the SAPPORO+ “All Kinds of Delicious” commercial that Taichi Kokubun appeared in.
You’ve probably heard the melody in music class or in commercials, haven’t you? It’s “Little Brown Jug,” which became a standard after Glenn Miller’s jazz arrangement was a hit, and the cover arrangement by bassist Akiko Hayashibe was used.
The rhythm being played feels truly comfortable and puts you in a joyful mood.
Just listening to the track makes the moment feel luxurious—its specialness is fantastic!
Raise your fist to the skyOkuda Tamio
The 2012 single “Raise Your Fist to the Sky,” which was used in commercials like the “Everyone’s Beer Hall” version.
When it comes to Tamio Okuda and Sapporo Beer, the live event “the PERFECT LIVE” also leaves a strong impression.
The punchy guitar sound from the intro gets your heart racing, and expressing a toast as “raise your fist to the sky” is rock ’n’ roll and super cool! Okuda’s warm, generous vocals are wonderful, embracing everything and adding color to any toast.
Around the worldVictor Young
A commercial from the Adult Elevator series, where Satoshi Tsumabuki takes on the role of interviewer and talks to a variety of people.
This time, Sambomaster—celebrating their 25th anniversary in 2025—appears, answering a range of questions about what Sambomaster is, what life is, what rock is, and more.
It’s a commercial that will move not only Sambomaster fans but all music lovers.
The BGM is an arranged version of the familiar “Around the world,” a lovely arrangement with a mature vibe.
Around the WorldJenifā Sukiddomoa
This piece was written by Harold Adamson and Victor Young as the theme song for the 1956 film Around the World in 80 Days.
Victor Young, a composer who left many jazz standards such as Stella by Starlight, passed away shortly after the film’s release, making this his final work.
In Japan, it was used as the theme song for the long-running TV program Kaoru Kanetaka’s World Travel, which aired from 1959 for over 30 years, so some of you may find it familiar.
Mary’s lamb
This is a commercial for Sapporo’s “Nippon no Shin Lemon Sour” featuring Yutaka Matsushige.
The background music is “Mary Had a Little Lamb,” and Matsushige wears a sheep costume, creating a striking, sheep-forward atmosphere.
Toward the end, the flavor is expressed with a vocalization like a sheep’s bleat—revealing that the whole sheep motif was built around this one line.
Points to note include the pronunciation of Matsushige’s bleat and his facial expression at that moment, which directly convey the product’s deliciousness and the sense of surprise.
