A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
Sapporo Breweries, a beer maker born in Hokkaido.
In addition to Black Label and Yebisu, its distinctive lineup—like Hokkaido-exclusive Sapporo Classic—is part of its appeal.
In this article, we’ll showcase all of the Sapporo Beer commercials produced to date.
The catchphrases and stories tailored to each product concept are highlights as well, and many of the ads are likely memorable.
Keeping those points in mind, take this opportunity to sit back and enjoy them.
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
- Summary of Kirin Beer commercials. The star-studded cast and background music are also part of the appeal!
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Historic Collection] Popular Kirin Beer CM Songs and Commercial Tunes
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- [February 2026] Summary of Trending Latest Commercial Songs
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
Summary of Sapporo Beer commercials: pay attention to the taglines and direction too! (11–20)
Peter Gunn No.1banvox
The commercial song for Mugi to Hop The gold “MISSION: Space Barley,” featuring Tadanobu Asano, Junichi Okada, and Melody Yoko.
It’s a remix of Henry Mancini’s ‘Peter Gunn’ by trackmaker banvox, known for Android’s ‘Watch Me’ CM music.
The arrangement blends catchy coolness with a cosmic, otherworldly vibe.
Thunderbirds MarchBarī Gurei
Isn’t it an intro known across generations? In Japan, the puppet drama Thunderbirds began airing in 1966, and its theme song is the Thunderbirds March.
It was chosen as the CM song for Sapporo’s “LEVEL9 Zeitaku Strong.” That feeling of your excitement building with the countdown is great, isn’t it? “No matter how old I get, I want to remember this thrill.” It’s a masterpiece loved around the world that makes you feel exactly that.
dreamTHE BLUE HEARTS
Even after their breakup, THE BLUE HEARTS have continued to be beloved, and their songs are often heard as tie-in tracks.
Their song “Yume” is one you hear a lot too, such as in the Sapporo Goku ZERO commercial and many other places.
Released as a single in 1992, it’s one of THE BLUE HEARTS’ signature songs.
Upbeat and fast-paced, it’s also a popular karaoke choice.
It’s loved by younger generations as well, and it’s the kind of song that everyone finds themselves humming along to.
Shine a light on me so much that it leaves me bewildered.Sambomasutā
Sambomaster’s “Tomadou Hodo ni Terashite Kure” was released in 2025 and is a song that strongly conveys a message of encouragement.
Its driving rhythm and layered, airy guitar tones are striking, evoking a tenderness within its power.
The message that everyone deserves to be happy and that we should make our lives shine clearly delivers courage.
The song was used in Sapporo Black Label’s commercial as the theme for the “Adult Elevator” campaign, and through Sambomaster’s powerful performance, it invites reflection on what it means to be an adult.
Relax In The CityPerfume
Released in 2015, “Relax In The City” is a double A-side track with “Pick Me Up,” and it was used in a Sapporo Green Aroma commercial.
The sparkling sound and light, sweet vocals are fantastic.
The encouraging lyrics are wonderful, too—they really lift your own sense of relaxation and put you in a dreamy mood.
The clap-like sounds in the interlude add a fun vibe as well.
It’s a song that showcases Perfume’s natural charm.
NO BITTER LIFEfurenzu
A masterful pop tune whose sound image recalls “NIGHT TOWN,” with the graceful fluidity so characteristic of Friends shining through.
This track was used in the White Belg “#NoBitterLife” campaign and is included on the 2018 album “Kon Patch!” It’s truly a “NO BITTER LIFE” kind of song, about saying goodbye to bitter memories.
The scat-like feel of the intro and outro is happy, and the bright melody and positive message will lift your spirits!
Sapporo Beer commercial roundup: Check out the taglines and direction too! (21–30)
Little Brown JugHayashibe Akiko
This is the song featured in the SAPPORO+ “All Kinds of Delicious” commercial that Taichi Kokubun appeared in.
You’ve probably heard the melody in music class or in commercials, haven’t you? It’s “Little Brown Jug,” which became a standard after Glenn Miller’s jazz arrangement was a hit, and the cover arrangement by bassist Akiko Hayashibe was used.
The rhythm being played feels truly comfortable and puts you in a joyful mood.
Just listening to the track makes the moment feel luxurious—its specialness is fantastic!