A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
Sapporo Breweries, a beer maker born in Hokkaido.
In addition to Black Label and Yebisu, its distinctive lineup—like Hokkaido-exclusive Sapporo Classic—is part of its appeal.
In this article, we’ll showcase all of the Sapporo Beer commercials produced to date.
The catchphrases and stories tailored to each product concept are highlights as well, and many of the ads are likely memorable.
Keeping those points in mind, take this opportunity to sit back and enjoy them.
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- A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
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- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Historic Collection] Popular Kirin Beer CM Songs and Commercial Tunes
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- [April 2026] Summary of the Latest Trending Commercial Songs
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
Summary of Sapporo Beer commercials: pay attention to the taglines and direction too! (11–20)
to run; to dash; to gallopsukaato
Kakeru, which drew attention as the theme song for the commercial “Together, Beyond — Kiyohara” for the 96th Hakone Ekiden, is a track by Skirt, the solo project of musician Wataru Sawabe, who is active in many fields beyond his own works.
It was released in 2020 as a double A-side single alongside Hyoshiki no Kage / Tettō no Kage (“Shadow of the Sign / Shadow of the Transmission Tower”).
The gently interwoven piano tones create a soothing sound that is truly comforting.
It’s a refined, warm sonic image paired with airy lyrics—an exceptionally gentle number.
Sailingroddo suchuaato
This is a single released by Rod Stewart in 1975, originally issued as a single by the Sutherland Brothers in 1972.
The song became a major hit and was used in Japan as a commercial song for the Subaru Legacy and for Sapporo Beer.
Our greatness lies hereKushida Akira
With the 2019 renewal, “Our Deliciousness Is Right Here” was used as the theme song for Mugi to Hop.
The commercial featuring Teruyuki Kagawa leading a grand chorus left a strong impression.
The song is performed by Akira Kushida, known for hero songs like those from Dragon Ball.
It’s based on “She Wore a Yellow Ribbon,” used in the American film Yellow Ribbon, giving it a bright, uplifting feel.
Kushida’s vocals, infused with his love for beer, are overwhelmingly powerful and packed with impact!
Only You: The summer days with youTUBE
Released in 1996 as TUBE’s 23rd single.
The song was used in Sapporo Beer’s “Summer Seaside Story” commercial, with lyrics by Nobuteru Maeda and music by Michiya Haruhata, and it reached No.
9 on the Oricon Weekly Singles Chart.
It’s a refreshing TUBE track that’s perfect for summer.
Let’s drink here.taka ando toshi
Sapporo Classic was born in Hokkaido 40 years ago, and this commercial conveys its history of being loved by the local community and the gratitude that comes with it.
It portrays the connection between the people living in Hokkaido and Sapporo Classic, allowing you to feel the warmth of people amid the cold.
Further emphasizing the warm atmosphere of the visuals is the song “Koko de, Nomou yo.” sung by the duo Taka and Toshi.
With lyrics that feel as though they sing of the hearts of those who live in Hokkaido, combined with gentle sounds, it expresses a deep affection for one’s homeland.
Lost ManBUMP OF CHICKEN
Many of you are probably familiar with the Hakone Ekiden, a New Year’s tradition.
The song chosen for the commercial “Beyond the Hakone Ekiden: Osako” for the 95th Hakone Ekiden is Lost Man.
It’s a mid-tempo ballad with a warm melody, released in 2003 by the rock band BUMP OF CHICKEN.
It’s been said that vocalist Motoo Fujiwara took nine months to write the lyrics.
Despite its simple instrumentation, the track resounds with their one-of-a-kind band sound.
This song teaches you about striving forward, even while struggling and wrestling with doubts.
If you’re dedicating yourself to something and working hard, this gentle song is one you should definitely hear.
Sapporo Beer commercial roundup: Check out the taglines and direction too! (21–30)
Hee, hee, hee, hee,EPO
Released in 1983 as EPO’s fifth single.
The song was used in a Sapporo Beer “Ajiwai Kobo” TV commercial and, for the first time since her debut, reached the Oricon Top 10 with this track, becoming EPO’s biggest hit.
It also received many other tie-ins.