A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
Sapporo Breweries, a beer maker born in Hokkaido.
In addition to Black Label and Yebisu, its distinctive lineup—like Hokkaido-exclusive Sapporo Classic—is part of its appeal.
In this article, we’ll showcase all of the Sapporo Beer commercials produced to date.
The catchphrases and stories tailored to each product concept are highlights as well, and many of the ads are likely memorable.
Keeping those points in mind, take this opportunity to sit back and enjoy them.
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
- Summary of Kirin Beer commercials. The star-studded cast and background music are also part of the appeal!
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Historic Collection] Popular Kirin Beer CM Songs and Commercial Tunes
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- [April 2026] Summary of the Latest Trending Commercial Songs
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
Sapporo Beer commercial roundup: Check out the taglines and direction too! (21–30)
Three Orange Flames of Lovechara+yuki
chara+yuki was a unit formed by CHARA and YUKI, the vocalist of JUDY AND MARY who was on hiatus at the time, and it released its only single in 1999.
The song was used in a Sapporo Beer “Fuyu Monogatari” (Winter Story) commercial, and the phrase “Ai no Hi Mittsu” refers to “the secrets of love.”
Winter Fantasykazan
Released in 1995 as Cousin’s third single.
The song was used in Sapporo Beer’s “Fuyu Monogatari” commercial and reached No.
8 on the Oricon Weekly Singles Chart, making it Cousin’s biggest hit and their only single to enter the Oricon top 10.
Summer is comingDaikoku Maki
It was released in 1994 as Maki Ohguro’s eighth single.
Although it peaked at No.
2 on the Oricon Weekly Singles Chart, it ultimately became a huge hit, achieving million-seller status.
In 2011, it was used as the commercial song for Sapporo Breweries’ “Sapporo Ice Lager.”
HeroShisada Fumiya
This is a single released by Fumiya Sajita in 2016, which was chosen as the campaign song for Sapporo Beer’s new product “Kanpai Ale.” A collaboration movie for “Kanpai Ale” was also produced, and the song is a bright, pop, and uplifting positive tune.
Sunflower DreamSaitō Kazuyoshi
This song is included on Kazuyoshi Saito’s second concept album, “ONE NIGHT ACOUSTIC RECORDING SESSION at NHK CR-509 Studio,” and was released in 2012.
It was used as the commercial song for “Sapporo Hokkaido PREMIUM,” featuring Nanako Matsushima.
ONLY YOUŌhata Yūichi
This song is included on Yuichi Ohata’s cover album “SMALL TOWN TALK: ‘Acoustic Life’ Covers,” released in 2008.
It is a cover of a 1955 song by The Platters, and it was used as the commercial song for Sapporo Beer’s Hokkaido-only “Sapporo Classic.”
Hallelujah in the snowMOON CHILD
It was released in 1997 as MOON CHILD’s seventh single.
The song was issued as an advance single from their second album, “MY LITTLE RED BOOK,” and was used in a Sapporo Beer “Fuyu Monogatari” TV commercial.
It peaked at No.
16 on the Oricon charts.