A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
Sapporo Breweries, a beer maker born in Hokkaido.
In addition to Black Label and Yebisu, its distinctive lineup—like Hokkaido-exclusive Sapporo Classic—is part of its appeal.
In this article, we’ll showcase all of the Sapporo Beer commercials produced to date.
The catchphrases and stories tailored to each product concept are highlights as well, and many of the ads are likely memorable.
Keeping those points in mind, take this opportunity to sit back and enjoy them.
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
- Summary of Kirin Beer commercials. The star-studded cast and background music are also part of the appeal!
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Historic Collection] Popular Kirin Beer CM Songs and Commercial Tunes
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- [February 2026] Summary of Trending Latest Commercial Songs
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
Compilation of Sapporo Beer commercials. Take note of the taglines and direction as well! (61–70)
DiscoveryFLYING KIDS
It was released in 1996 as FLYING KIDS’ 16th single.
The song was used in a Sapporo Beer “Fuyu Monogatari” commercial, and in live shows it’s become a staple—an upbeat, poppy funk tune.
With its four-on-the-floor dance beat, it’s a track you can really get into and get the crowd going.
PromiseSonar Pocket
It was released in 2008 as Sonar Pocket’s major debut single.
The song was used in Sapporo Beverage’s “Gerolsteiner” commercial and was also included on the 2013 best-of album Sonapokeism SUPER BEST.
askingAndō Yūko
Released in 2010 as a digital-only single by Yuko Ando.
The song was used in a Sapporo Beverage Gerolsteiner TV commercial featuring Ando herself.
While the melody is gentle and bright, it’s a powerful piece that channels a burning passion for life and the strength to keep moving forward.