A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
Sapporo Breweries, a beer maker born in Hokkaido.
In addition to Black Label and Yebisu, its distinctive lineup—like Hokkaido-exclusive Sapporo Classic—is part of its appeal.
In this article, we’ll showcase all of the Sapporo Beer commercials produced to date.
The catchphrases and stories tailored to each product concept are highlights as well, and many of the ads are likely memorable.
Keeping those points in mind, take this opportunity to sit back and enjoy them.
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- A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
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- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
Compilation of Sapporo Beer commercials. Pay attention to the taglines and direction too! (41–50)
Original songKid Fresino
The “Aspirants” segment features rapper KID FRESINO, who appears and performs an original track.
This commercial is themed around the Hakone Ekiden, showing a series of scenes of athletes who keep striving toward their big moment.
The cool vibe of the music layered with footage of the runners comes together to create a very stylish and striking ad.
Sapporo Beer commercials roundup. Pay attention to the taglines and direction too! (51–60)
Song of InspirationA.F.R.O
This song was included on A.F.R.O’s first major original album, “Kitakaze Hour,” released in 2013.
Chosen as the theme for Pokka Sapporo’s New Year TV commercial, it’s an upbeat, feel-good track.
A.F.R.O is based in Sapporo, Hokkaido, and also provides songs for other artists.
Winter KissDual Dream
Released in 1994 as DUAL DREAM’s eighth single.
The song was used in a Sapporo Beer “Fuyu Monogatari (Winter Story)” commercial, and thanks to its soaring high notes and the CM’s impact, it reached No.
13 on the Oricon charts.
It’s a refreshing love song that’s perfect for winter.
DiscoveryFLYING KIDS
It was released in 1996 as FLYING KIDS’ 16th single.
The song was used in a Sapporo Beer “Fuyu Monogatari” commercial, and in live shows it’s become a staple—an upbeat, poppy funk tune.
With its four-on-the-floor dance beat, it’s a track you can really get into and get the crowd going.
PromiseSonar Pocket
It was released in 2008 as Sonar Pocket’s major debut single.
The song was used in Sapporo Beverage’s “Gerolsteiner” commercial and was also included on the 2013 best-of album Sonapokeism SUPER BEST.
From the North Country: From the Distant Landsadamasashi
Composed by Masashi Sada and released in 1982.
It was used as the theme song for the TV drama “From the North Country” and is regarded as one of Sada’s signature works.
The piece is an instrumental with no lyrics and was featured in a commercial for Sapporo’s “Creamy White.”
askingAndō Yūko
Released in 2010 as a digital-only single by Yuko Ando.
The song was used in a Sapporo Beverage Gerolsteiner TV commercial featuring Ando herself.
While the melody is gentle and bright, it’s a powerful piece that channels a burning passion for life and the strength to keep moving forward.