A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
Sapporo Breweries, a beer maker born in Hokkaido.
In addition to Black Label and Yebisu, its distinctive lineup—like Hokkaido-exclusive Sapporo Classic—is part of its appeal.
In this article, we’ll showcase all of the Sapporo Beer commercials produced to date.
The catchphrases and stories tailored to each product concept are highlights as well, and many of the ads are likely memorable.
Keeping those points in mind, take this opportunity to sit back and enjoy them.
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Compilation of Sapporo Beer commercials. Pay attention to the taglines and direction too! (41–50)
Dream FlowerEn Hiroshi
It’s a commercial where Tsuyoshi Muro promotes the idea that lemon sours are better with a stronger lemon flavor, framed as him answering quiz questions.
The reaction after he takes a sip is another key highlight, clearly conveying just how satisfying the product is.
Further emphasizing the strong lemon taste is a parody of the song “Musouka” that plays at the end.
The lyrics simply repeat “koime” (stronger/richer), but layered over the original’s refreshing sound, it effectively expresses a sense of crisp refreshment within that intensity.
Sapporo Beer commercials roundup. Pay attention to the taglines and direction too! (51–60)
JumpVan Halen
This is a song released by Van Halen in 1984 that was used in 2014 as the theme for Sapporo’s “Mugi to Hop The gold” commercial featuring V6’s Junichi Okada and actor Tadanobu Asano.
It was also used in 2009 as the theme song for MR.BRAIN, making it a well-known track that many people have heard.
pocketyuzu
It was released in 2015 as a digital-only single by Yuzu.
The song was used in a Sapporo Beer corporate commercial, with lyrics and composition by Koji Iwasawa.
In the music video, the “MEGASTAR” super planetarium—capable of projecting tens of millions of stars—was used to fully portray the song’s thematic image of a “magnificent starry sky.”
From the North Country: From the Distant Landsadamasashi
Composed by Masashi Sada and released in 1982.
It was used as the theme song for the TV drama “From the North Country” and is regarded as one of Sada’s signature works.
The piece is an instrumental with no lyrics and was featured in a commercial for Sapporo’s “Creamy White.”
Mary’s lamb
This is a commercial for Sapporo’s “Nippon no Shin Lemon Sour” featuring Yutaka Matsushige.
The background music is “Mary Had a Little Lamb,” and Matsushige wears a sheep costume, creating a striking, sheep-forward atmosphere.
Toward the end, the flavor is expressed with a vocalization like a sheep’s bleat—revealing that the whole sheep motif was built around this one line.
Points to note include the pronunciation of Matsushige’s bleat and his facial expression at that moment, which directly convey the product’s deliciousness and the sense of surprise.
The Third Man
This is a commercial introducing Sapporo Beer’s new line “CREATIVE BREW,” which makes use of techniques Yebisu has cultivated over 100 years, as well as one of its beers, “Orangé.” The visuals focus on the inherited history, conveying a will to cherish tradition while taking on new challenges.
The familiar Yebisu Beer commercial song—the theme from the film The Third Man—is used again, suggesting that the Yebisu brand is being honored even within this new line.
I’m in love.Every Little Thing
It was released in 2007 as Every Little Thing’s 33rd single.
The lyrics were written by Kaori Mochida, and it was used as the song for the “Sapporo Fuyu Monogatari” commercial.
Kaori Mochida appears in the commercial, and the coupling track includes a cover of Noriyuki Makihara’s “Fuyu ga Hajimaru yo.” It was covered because the original was the first commercial song for “Sapporo Fuyu Monogatari.”