A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
Sapporo Breweries, a beer maker born in Hokkaido.
In addition to Black Label and Yebisu, its distinctive lineup—like Hokkaido-exclusive Sapporo Classic—is part of its appeal.
In this article, we’ll showcase all of the Sapporo Beer commercials produced to date.
The catchphrases and stories tailored to each product concept are highlights as well, and many of the ads are likely memorable.
Keeping those points in mind, take this opportunity to sit back and enjoy them.
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
- Summary of Kirin Beer commercials. The star-studded cast and background music are also part of the appeal!
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Historic Collection] Popular Kirin Beer CM Songs and Commercial Tunes
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- [February 2026] Summary of Trending Latest Commercial Songs
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
Sapporo Beer commercials roundup. Pay attention to the taglines and direction too! (51–60)
A New Door: Winter Sunflower(s)ZARD
It was released in 1998 as ZARD’s 26th single.
The song was used in Sapporo Beer’s “Fuyu Monogatari” (Winter Story) commercial, and at 6 minutes 5 seconds, it is the longest among their singles.
It was released simultaneously with their 27th single, “GOOD DAY.”
beautiful ladyeyes
It was released in 2007 as eyes’ third single.
Formed around KENTA after LUVandSOUL went on hiatus, the three-member vocal group’s song was used in a Sapporo “Ribbon Citron” TV commercial.
They disbanded in 2009 following a two-day solo live run.
AMORESakamoto Ryuichi
A track included on Ryuichi Sakamoto’s eighth original album, Beauty, it was used as the theme song for Sapporo Beer’s “Draft” commercial.
It’s a version of a previously released track titled “Andu,” with added vocals and electric guitar, and, unusually for Sakamoto’s work, it features acoustic guitar.
New RhapsodyInoue Yosui
井上陽水の3作目のライブアルバム「クラムチャウダー」に収録されている曲で、1986年に発売されました。サッポロ<生>黒ラベルCMソングに起用された曲で、井上陽水のシブく、伸びやかな歌声を感じることができる大人の楽曲になっています。
Compilation of Sapporo Beer commercials. Take note of the taglines and direction as well! (61–70)
Original songKid Fresino
The “Aspirants” segment features rapper KID FRESINO, who appears and performs an original track.
This commercial is themed around the Hakone Ekiden, showing a series of scenes of athletes who keep striving toward their big moment.
The cool vibe of the music layered with footage of the runners comes together to create a very stylish and striking ad.
Song of InspirationA.F.R.O
This song was included on A.F.R.O’s first major original album, “Kitakaze Hour,” released in 2013.
Chosen as the theme for Pokka Sapporo’s New Year TV commercial, it’s an upbeat, feel-good track.
A.F.R.O is based in Sapporo, Hokkaido, and also provides songs for other artists.
Winter KissDual Dream
Released in 1994 as DUAL DREAM’s eighth single.
The song was used in a Sapporo Beer “Fuyu Monogatari (Winter Story)” commercial, and thanks to its soaring high notes and the CM’s impact, it reached No.
13 on the Oricon charts.
It’s a refreshing love song that’s perfect for winter.