A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
Sapporo Breweries, a beer maker born in Hokkaido.
In addition to Black Label and Yebisu, its distinctive lineup—like Hokkaido-exclusive Sapporo Classic—is part of its appeal.
In this article, we’ll showcase all of the Sapporo Beer commercials produced to date.
The catchphrases and stories tailored to each product concept are highlights as well, and many of the ads are likely memorable.
Keeping those points in mind, take this opportunity to sit back and enjoy them.
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
- Summary of Kirin Beer commercials. The star-studded cast and background music are also part of the appeal!
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Historic Collection] Popular Kirin Beer CM Songs and Commercial Tunes
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- [April 2026] Summary of the Latest Trending Commercial Songs
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
Sapporo Beer commercials roundup. Pay attention to the taglines and direction too! (51–60)
Walking on the cloudsFujihara Sakura
Sakura Fujiwara is a singer-songwriter known for songs like Soup, the theme for the drama Love Song.
This track opens her major-label debut a la carte and was featured in Sapporo Beer’s “140 Years of Pride” commercial.
The buoyant piano gives it an irresistible lightness that makes you want to skip along! The lyrics, which express feelings like “If I’m with you, I can go anywhere,” pair perfectly with that fluffy, floating mood.
Influenced by diverse music and distilling it into pop, Sakura Fujiwara’s charm—and her comfortably smoky voice—also exude a stylish, Western pop vibe.
Give it a relaxed listen on a gentle rainy day or after the rain lets up.
In conclusion
Sapporo’s commercials are filled with a gentle warmth that softly accompanies the viewer’s heart, along with stunningly captivating visuals. In this article, we introduced a wide range of Sapporo commercials and the songs used in them. Even commercials we’ve seen casually can reveal new charms when we look back at them. If any particular commercial caught your interest, be sure to take your time and savor it again.