A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
Sapporo Breweries, a beer maker born in Hokkaido.
In addition to Black Label and Yebisu, its distinctive lineup—like Hokkaido-exclusive Sapporo Classic—is part of its appeal.
In this article, we’ll showcase all of the Sapporo Beer commercials produced to date.
The catchphrases and stories tailored to each product concept are highlights as well, and many of the ads are likely memorable.
Keeping those points in mind, take this opportunity to sit back and enjoy them.
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
- Summary of Kirin Beer commercials. The star-studded cast and background music are also part of the appeal!
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Historic Collection] Popular Kirin Beer CM Songs and Commercial Tunes
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- [April 2026] Summary of the Latest Trending Commercial Songs
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
Sapporo Beer commercial roundup: pay attention to the taglines and direction too! (1–10)
Generation of GlassSano Motoharu
It was released in 1980 as Motoharu Sano’s second single.
The song was used in the summer of 1993 as the commercial tune for Sapporo Beer’s “Gin Shikomi Nama Beer,” featuring Noriyuki Higashiyama of Shonentai.
The lyrics and music were written by Motoharu Sano, and it has become one of his signature songs.
The Third ManAnton Karas
This commercial says, “Where there are eateries full of great faces, there’s Yebisu.” It shows several different restaurants, and it’s striking how both the patrons and the staff are all smiling and enjoying themselves.
The background music is The Third Man, a familiar tune in Yebisu ads.
Known in Japan by its title Daisan no Otoko (The Third Man), it’s a song many people will surely recognize.
The Third Man
There was apparently a beer made in medieval Germany that used smoked malt, and this is a commercial for a special Yebisu inspired by that—Creative Brew Smoked.
Matching the mature flavor of the product, Hiroki Yamada’s calm demeanor as he introduces it leaves a strong impression.
The visuals have an overall cool vibe, resulting in a commercial that really appeals to men.
Summary of Sapporo Beer commercials: pay attention to the taglines and direction too! (11–20)
Peter Gunn No.1banvox
The commercial song for Mugi to Hop The gold “MISSION: Space Barley,” featuring Tadanobu Asano, Junichi Okada, and Melody Yoko.
It’s a remix of Henry Mancini’s ‘Peter Gunn’ by trackmaker banvox, known for Android’s ‘Watch Me’ CM music.
The arrangement blends catchy coolness with a cosmic, otherworldly vibe.
Stage of the groundBUMP OF CHICKEN
This song is sure to set many hearts racing! “Stage of the ground” by BUMP OF CHICKEN is the track that opens their classic first major-label album, “jupiter,” released in 2002.
In 2022, it was featured in Sapporo Beer’s commercial for the “98th Hakone Ekiden: The Power of Seniors” edition.
From the crisp guitar riff to the layered band sound, even the intro alone is incredibly satisfying.
It’s an anthem that sings of possibilities expanding infinitely, like the universe.
With both strength and tenderness coexisting, every moment overflows with that unmistakable BUMP charm!
The hottest summer in the worldPRINCESS PRINCESS
It was released in 1987 as Princess Princess’s second single.
It became a hit, selling over 800,000 copies, and topped the Oricon Singles Chart for two consecutive releases.
The band reunited in 2012, and the song was used in a commercial for Sapporo Ice Lager 7 in which they themselves appeared.
I Got RhythmOkada Mutsumi
This song was written by the Gershwin brothers, who produced many hit songs for musicals.
It was first used in the 1930 musical Girl Crazy.
That musical includes this song as well as But Not For Me and Embraceable You, which are still beloved as jazz standards today.
The chord progression of this song is known as rhythm changes, and along with the blues progression, it is frequently played at jam sessions and similar settings.
