A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
Sapporo Breweries, a beer maker born in Hokkaido.
In addition to Black Label and Yebisu, its distinctive lineup—like Hokkaido-exclusive Sapporo Classic—is part of its appeal.
In this article, we’ll showcase all of the Sapporo Beer commercials produced to date.
The catchphrases and stories tailored to each product concept are highlights as well, and many of the ads are likely memorable.
Keeping those points in mind, take this opportunity to sit back and enjoy them.
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
- Summary of Kirin Beer commercials. The star-studded cast and background music are also part of the appeal!
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Historic Collection] Popular Kirin Beer CM Songs and Commercial Tunes
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- [April 2026] Summary of the Latest Trending Commercial Songs
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
Sapporo Beer commercial roundup: pay attention to the taglines and direction too! (31–40)
I’m in love.Every Little Thing
It was released in 2007 as Every Little Thing’s 33rd single.
The lyrics were written by Kaori Mochida, and it was used as the song for the “Sapporo Fuyu Monogatari” commercial.
Kaori Mochida appears in the commercial, and the coupling track includes a cover of Noriyuki Makihara’s “Fuyu ga Hajimaru yo.” It was covered because the original was the first commercial song for “Sapporo Fuyu Monogatari.”
Relax In The CityPerfume
Released in 2015, “Relax In The City” is a double A-side track with “Pick Me Up,” and it was used in a Sapporo Green Aroma commercial.
The sparkling sound and light, sweet vocals are fantastic.
The encouraging lyrics are wonderful, too—they really lift your own sense of relaxation and put you in a dreamy mood.
The clap-like sounds in the interlude add a fun vibe as well.
It’s a song that showcases Perfume’s natural charm.
dreamTHE BLUE HEARTS
Even after their breakup, THE BLUE HEARTS have continued to be beloved, and their songs are often heard as tie-in tracks.
Their song “Yume” is one you hear a lot too, such as in the Sapporo Goku ZERO commercial and many other places.
Released as a single in 1992, it’s one of THE BLUE HEARTS’ signature songs.
Upbeat and fast-paced, it’s also a popular karaoke choice.
It’s loved by younger generations as well, and it’s the kind of song that everyone finds themselves humming along to.
ladybugTHE YELLOW MONKEY
Tentomushi is a 2018 digital release that was later included on the 2019 album 9999.
It was also used as a commercial song for Sapporo Honkaku Karakuchi, featuring Kazuya Yoshii himself.
Beyond the band’s tight ensemble, the three-dimensional, free-roaming guitar sound—especially in the intro—is insanely cool.
Pay attention to the lyrics with their mahjong references, too.
Combined with THE YELLOW MONKEY’s bewitching allure, the track overflows with a charm that pulls you deeper and deeper in.
JumpVan Halen
This is a song released by Van Halen in 1984 that was used in 2014 as the theme for Sapporo’s “Mugi to Hop The gold” commercial featuring V6’s Junichi Okada and actor Tadanobu Asano.
It was also used in 2009 as the theme song for MR.BRAIN, making it a well-known track that many people have heard.
Compilation of Sapporo Beer commercials. Pay attention to the taglines and direction too! (41–50)
A New Door: Winter Sunflower(s)ZARD
It was released in 1998 as ZARD’s 26th single.
The song was used in Sapporo Beer’s “Fuyu Monogatari” (Winter Story) commercial, and at 6 minutes 5 seconds, it is the longest among their singles.
It was released simultaneously with their 27th single, “GOOD DAY.”
beautiful ladyeyes
It was released in 2007 as eyes’ third single.
Formed around KENTA after LUVandSOUL went on hiatus, the three-member vocal group’s song was used in a Sapporo “Ribbon Citron” TV commercial.
They disbanded in 2009 following a two-day solo live run.