A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
Sapporo Breweries, a beer maker born in Hokkaido.
In addition to Black Label and Yebisu, its distinctive lineup—like Hokkaido-exclusive Sapporo Classic—is part of its appeal.
In this article, we’ll showcase all of the Sapporo Beer commercials produced to date.
The catchphrases and stories tailored to each product concept are highlights as well, and many of the ads are likely memorable.
Keeping those points in mind, take this opportunity to sit back and enjoy them.
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
- Summary of Kirin Beer commercials. The star-studded cast and background music are also part of the appeal!
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Historic Collection] Popular Kirin Beer CM Songs and Commercial Tunes
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- [April 2026] Summary of the Latest Trending Commercial Songs
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
Compilation of Sapporo Beer commercials. Pay attention to the taglines and direction too! (41–50)
pocketyuzu
It was released in 2015 as a digital-only single by Yuzu.
The song was used in a Sapporo Beer corporate commercial, with lyrics and composition by Koji Iwasawa.
In the music video, the “MEGASTAR” super planetarium—capable of projecting tens of millions of stars—was used to fully portray the song’s thematic image of a “magnificent starry sky.”
Thunderbirds MarchBarī Gurei
Isn’t it an intro known across generations? In Japan, the puppet drama Thunderbirds began airing in 1966, and its theme song is the Thunderbirds March.
It was chosen as the CM song for Sapporo’s “LEVEL9 Zeitaku Strong.” That feeling of your excitement building with the countdown is great, isn’t it? “No matter how old I get, I want to remember this thrill.” It’s a masterpiece loved around the world that makes you feel exactly that.
NO BITTER LIFEfurenzu
A masterful pop tune whose sound image recalls “NIGHT TOWN,” with the graceful fluidity so characteristic of Friends shining through.
This track was used in the White Belg “#NoBitterLife” campaign and is included on the 2018 album “Kon Patch!” It’s truly a “NO BITTER LIFE” kind of song, about saying goodbye to bitter memories.
The scat-like feel of the intro and outro is happy, and the bright melody and positive message will lift your spirits!
AMORESakamoto Ryuichi
A track included on Ryuichi Sakamoto’s eighth original album, Beauty, it was used as the theme song for Sapporo Beer’s “Draft” commercial.
It’s a version of a previously released track titled “Andu,” with added vocals and electric guitar, and, unusually for Sakamoto’s work, it features acoustic guitar.
Sinbad on the Shore
This commercial is based on Pink Lady’s classic 1977 hit, “Nagisa no Sindbad.” For those of a certain age who sang and danced to it, the song is surely nostalgic.
Southern All Stars, who debuted the following year, reportedly named their song “Katte ni Sindbad” as a nod to this title.
The lyrics resemble the sigh you let out after a sip of beer, making it a perfect fit for a beer commercial.
New RhapsodyInoue Yosui
井上陽水の3作目のライブアルバム「クラムチャウダー」に収録されている曲で、1986年に発売されました。サッポロ<生>黒ラベルCMソングに起用された曲で、井上陽水のシブく、伸びやかな歌声を感じることができる大人の楽曲になっています。
Only YouHirano Wataru
This song was originally released in 1955 by the American vocal group The Platters and became a million-seller.
It was also featured in the 1973 film American Graffiti, and since it’s a tune often heard in commercials in Japan, many people may be familiar with it.
This version is arranged and performed by Wataru Hirano, who has worked on many commercial jingles.
The vocalist has not been disclosed, but the arrangement has a refreshing feel that suits an outdoor barbecue.