A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
Sapporo Breweries, a beer maker born in Hokkaido.
In addition to Black Label and Yebisu, its distinctive lineup—like Hokkaido-exclusive Sapporo Classic—is part of its appeal.
In this article, we’ll showcase all of the Sapporo Beer commercials produced to date.
The catchphrases and stories tailored to each product concept are highlights as well, and many of the ads are likely memorable.
Keeping those points in mind, take this opportunity to sit back and enjoy them.
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
- Summary of Kirin Beer commercials. The star-studded cast and background music are also part of the appeal!
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Historic Collection] Popular Kirin Beer CM Songs and Commercial Tunes
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- [February 2026] Summary of Trending Latest Commercial Songs
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
Compilation of Sapporo Beer commercials. Pay attention to the taglines and direction too! (41–50)
Around the worldVictor Young
A commercial from the Adult Elevator series, where Satoshi Tsumabuki takes on the role of interviewer and talks to a variety of people.
This time, Sambomaster—celebrating their 25th anniversary in 2025—appears, answering a range of questions about what Sambomaster is, what life is, what rock is, and more.
It’s a commercial that will move not only Sambomaster fans but all music lovers.
The BGM is an arranged version of the familiar “Around the world,” a lovely arrangement with a mature vibe.
Only You: The summer days with youTUBE
Released in 1996 as TUBE’s 23rd single.
The song was used in Sapporo Beer’s “Summer Seaside Story” commercial, with lyrics by Nobuteru Maeda and music by Michiya Haruhata, and it reached No.
9 on the Oricon Weekly Singles Chart.
It’s a refreshing TUBE track that’s perfect for summer.
Hallelujah in the snowMOON CHILD
It was released in 1997 as MOON CHILD’s seventh single.
The song was issued as an advance single from their second album, “MY LITTLE RED BOOK,” and was used in a Sapporo Beer “Fuyu Monogatari” TV commercial.
It peaked at No.
16 on the Oricon charts.
The Third Man
This commercial, narrated by Hiroki Yamada, introduces people who enjoy their work and highlights the brand concept: “Because we’re having fun, we can change the world.” It conveys the idea that having a sense of enjoyment enables you to commit seriously, and that very attitude becomes the driving force to change the world.
The appearance of YEBISU is also a key point, suggesting the importance of relaxation as well.
Enhancing the relaxed atmosphere of the visuals is “The Third Man,” also known as a movie theme song.
While the sound shifts throughout the footage, the overall tone consistently conveys a warm feeling.
The Third Man
The completion of the new Yebisu Beer is being projected on the screen like a preview screening.
Apparently, Yebisu Beer has been completed many times before.
It’s a bit strange, but that makes it all the more charming, doesn’t it? The BGM is the familiar theme song from The Third Man, “The Third Man,” but in this version it has a kind of free-jazz vibe.
The Third ManAnton Karas
Sapporo Yebisu “Creative Brew #01 New Origin.” This spot is set at a brewery on a hilltop and has a romantic tone, with a man reflecting on the passion poured into the product.
When you think of Yebisu commercials, that piano-led melody also comes strongly to mind.
That piece was composed by Anton Karas as the theme song for the film The Third Man and is called “The Third Man Theme.” Although it was originally written to evoke a noir film, it fits the commercial perfectly.
Let’s drink here.taka ando toshi
Sapporo Classic was born in Hokkaido 40 years ago, and this commercial conveys its history of being loved by the local community and the gratitude that comes with it.
It portrays the connection between the people living in Hokkaido and Sapporo Classic, allowing you to feel the warmth of people amid the cold.
Further emphasizing the warm atmosphere of the visuals is the song “Koko de, Nomou yo.” sung by the duo Taka and Toshi.
With lyrics that feel as though they sing of the hearts of those who live in Hokkaido, combined with gentle sounds, it expresses a deep affection for one’s homeland.