Sapporo Breweries, a beer maker born in Hokkaido.
In addition to Black Label and Yebisu, its distinctive lineup—like Hokkaido-exclusive Sapporo Classic—is part of its appeal.
In this article, we’ll showcase all of the Sapporo Beer commercials produced to date.
The catchphrases and stories tailored to each product concept are highlights as well, and many of the ads are likely memorable.
Keeping those points in mind, take this opportunity to sit back and enjoy them.
- “Don’t Round Off” – Sapporo Beer Commercial. A compilation of beer and chuhai commercials.
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- [I want to hear it again!] Songs from Suntory commercials. Popular commercial jingles
- A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
- Summary of Kirin Beer commercials. The star-studded cast and background music are also part of the appeal!
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Historic Collection] Popular Kirin Beer CM Songs and Commercial Tunes
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- [February 2026] Summary of Trending Latest Commercial Songs
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
Sapporo Beer commercial roundup: pay attention to the taglines and direction too! (1–10)
I Got RhythmOkada Mutsumi
This song was written by the Gershwin brothers, who produced many hit songs for musicals.
It was first used in the 1930 musical Girl Crazy.
That musical includes this song as well as But Not For Me and Embraceable You, which are still beloved as jazz standards today.
The chord progression of this song is known as rhythm changes, and along with the blues progression, it is frequently played at jam sessions and similar settings.
Stage of the groundBUMP OF CHICKEN
This song is sure to set many hearts racing! “Stage of the ground” by BUMP OF CHICKEN is the track that opens their classic first major-label album, “jupiter,” released in 2002.
In 2022, it was featured in Sapporo Beer’s commercial for the “98th Hakone Ekiden: The Power of Seniors” edition.
From the crisp guitar riff to the layered band sound, even the intro alone is incredibly satisfying.
It’s an anthem that sings of possibilities expanding infinitely, like the universe.
With both strength and tenderness coexisting, every moment overflows with that unmistakable BUMP charm!
Let’s have a drink here.NEW!taka ando toshi
This commercial features Taka from the duo Taka and Toshi looking back on memories with his mother through conversation, conveying the bonds of family.
With Toshi watching over them warmly, and Sapporo Classic being enjoyed in the scene, it also highlights the gentle flavor that supports peaceful moments.
The song that underscores the relaxed mood and tender atmosphere depicted in the footage is “Koko de, Nomou yo.” sung by Taka and Toshi.
It’s a song that portrays the importance of human connection and relaxation, and its calm tempo and gentle vocals convey a sense of reassurance.
Our greatness lies hereKushida Akira
With the 2019 renewal, “Our Deliciousness Is Right Here” was used as the theme song for Mugi to Hop.
The commercial featuring Teruyuki Kagawa leading a grand chorus left a strong impression.
The song is performed by Akira Kushida, known for hero songs like those from Dragon Ball.
It’s based on “She Wore a Yellow Ribbon,” used in the American film Yellow Ribbon, giving it a bright, uplifting feel.
Kushida’s vocals, infused with his love for beer, are overwhelmingly powerful and packed with impact!
The Third Man
This song is the theme for a mystery film of the same title produced in 1949.
The movie is set in post–World War II Vienna, and the song’s distinctive atmosphere is used to great effect.
It’s performed by Anton Karas, an Austrian zither player, who was reportedly discovered by the director while playing at a tavern in Vienna.
The film also features Orson Welles, whom many people know from a certain English conversation textbook.
For many in Japan, this tune is what comes to mind as the theme song of Yebisu Beer.
Around the WorldJenifā Sukiddomoa
This piece was written by Harold Adamson and Victor Young as the theme song for the 1956 film Around the World in 80 Days.
Victor Young, a composer who left many jazz standards such as Stella by Starlight, passed away shortly after the film’s release, making this his final work.
In Japan, it was used as the theme song for the long-running TV program Kaoru Kanetaka’s World Travel, which aired from 1959 for over 30 years, so some of you may find it familiar.
to run; to dash; to gallopsukaato
Kakeru, which drew attention as the theme song for the commercial “Together, Beyond — Kiyohara” for the 96th Hakone Ekiden, is a track by Skirt, the solo project of musician Wataru Sawabe, who is active in many fields beyond his own works.
It was released in 2020 as a double A-side single alongside Hyoshiki no Kage / Tettō no Kage (“Shadow of the Sign / Shadow of the Transmission Tower”).
The gently interwoven piano tones create a soothing sound that is truly comforting.
It’s a refined, warm sonic image paired with airy lyrics—an exceptionally gentle number.