[Saran Wrap Commercial] Popular Ads and All-Time Commercials Summary [2026]

Asahi Kasei Home Products: Saran & Ziploc “Let the Freezer Savings Begin”Haruka Fukuhara

Haruka Fukuhara Asahi Kasei Home Products Saran & Ziploc “Let the Freezer Savings Begin” TV Commercial

This commercial features a bear—the character from Saran Wrap—suddenly showing up at Haruka Fukuhara’s home to recommend freezing ingredients.

Cutting, prepping, and freezing ingredients is dubbed “freezer savings,” and Fukuhara keeps building up her stash.

In the latter half, we see a morning scene where, short on time, she gives up on having breakfast—until she remembers the pizza toast she had “saved” in the freezer and manages to eat after all.

The ad clearly highlights the benefits of freezing ingredients for storage.

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Hane Keisuke

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Asahi Kasei Home Products Saran Wrap “The Answer is M” Version

Commercial Saran Wrap M-shaped blade neon art

When the woman uses Saran Wrap, she notices it’s easier to cut than before.

As she wonders why, a mascot bear suddenly turns off the lights in the room and starts waving glow sticks.

Looking closely, the bear is tracing the shape of an M with the glow sticks.

It turns out the blade on the Saran Wrap has been changed to an M shape, making it easier to cut.

Many people probably thought, “Ah, that makes sense!”

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Hane Keisuke

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Asahi Kasei Home Products Saran Wrap & Ziploc Sylvanian Families Collaboration: ‘Vegetables Fell from the Sky’ Edition

Vegetables fell from the sky [Sylvanian Families × Asahi Kasei Collaboration]

Here is an adorable commercial born from a collaboration between Sylvanian Families and Asahi Kasei.

When the little bunny says, “I wish lots of tasty things would rain down,” a shower of vegetables starts falling from above.

Delighted but worried they might not finish them all, they happen to catch a TV segment introducing a way to keep vegetables fresh longer.

The method is to wrap cut vegetables in Saran Wrap, put them in a Ziploc bag, and store them in the freezer.

Thanks to this, the bunnies are able to enjoy all the vegetables deliciously.

It’s such a cute commercial that you can’t help but keep watching.

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Hane Keisuke

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Asahi Kasei Home Products Saran Wrap ‘Late-Night Snack’ VersionTomomitsu Yamaguchi

Saran Wrap Commercial feat. Ikuko Harada

This is a commercial for Saran Wrap featuring Tomomitsu Yamaguchi—better known by his nickname Gussan—playing the role of the father.

Saran Wrap keeps the dinner that Mom prepared safe for Dad, who got home late from work.

By the way, the background music is an original song by Ikuko Harada of Clammbon.

It perfectly matches the warm atmosphere of the commercial.

Asahi Kasei Home Products Saran Wrap & Ziploc ‘Freezer Savings: Reicho Reicho Time-Saving’ EditionHaruka Fukuhara

Haruka Fukuhara Asahi Kasei Saran Wrap & Ziploc 'Freezing Savings: Reicho-Reicho Time-Saving' TV Commercial

This commercial showcases lifestyle ideas using Asahi Kasei’s Saran Wrap and Ziploc through Haruka Fukuhara.

It depicts how making good use of freezing lets you quickly prepare dinner even when you don’t have the energy to cook.

The phrase “freezer savings” also conveys the idea that keeping a stock of frozen foods can enrich everyday life.

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kappamaki

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Asahi Kasei Home Products Episode 1: “The Encounter”Yuriko Ono

Asahi Kasei Saran Wrap

Saran Wrap Bear commercial series, Episode 1: “The Encounter.” The bear’s little nose twitches as it peeks out from a gap in the plastic wrap.

You think it’s going to leap out, but… Instead, with its short arms and legs, it heaves-ho, scooting the Saran Wrap along, slowly climbs down from the display shelf, and says hello.

What is this overwhelming cuteness? The little squeaks—kyuu, snsn—and the occasional snort are irresistible.

Asahi Kasei Home Products Episode 2: “Shall we wrap it?”Yuriko Ono

Asahi Kasei Saran Wrap

This is the second episode in the Saran Wrap Bear commercial series, titled “Shall we wrap it?” In a shabby-chic, colorful room that’s stylish yet somehow nostalgic, the Saran Wrap Bear makes an appearance.

If you look closely, the color scheme of the kitchen, furniture, rug, and curtains matches the Saran Wrap Bear’s colors.

The indescribable expression it makes as it pops up from under the table is irresistible.