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[Saran Wrap Commercial] Popular Ads and All-Time Commercials Summary [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Plastic wrap is a tool used in kitchens and at the dining table that many people likely use on a daily basis.

Among them, Asahi Kasei’s Saran Wrap is a classic product that has been a long-selling favorite in Japan! Because of its popularity, the company actively produces commercials, so many of you have probably seen a Saran Wrap ad.

In Saran Wrap commercials, not only do the colorful original bear characters stand out, but the featured performers often become a hot topic as well! In this article, we’ll introduce a roundup of Saran Wrap commercials, so be sure to check them out.

[Saran Wrap Commercials] Popular and Historic TV Commercials Summary [2026] (11–20)

Asahi Kasei Home Products Saran Wrap “SHINSEN! Beach” VersionJoe Odagiri

Saran Wrap “SHINSEN! Beach Edition” Joe Odagiri

The Saran Wrap commercial “SHINSEN! Beach Edition,” which aired in 2009.

It features Joe Odagiri, who has always been cool and seems to get even cooler with age.

The ad clearly conveys Saran Wrap’s defining feature—keeping things fresh—by showing Odagiri eating a watermelon wrapped in Saran Wrap on the beach.

It’s a simple commercial with no unnecessary lines, and you can’t help but watch as Odagiri coolly eats watermelon against a backdrop of summer scenery.

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Asahi Kasei Home Products Saran Wrap “Perfect for Birthdays!” VersionAyachi Nakata

Asahi Kasei Saran Wrap CM 'Perfect for Birthdays!' featuring Ayachi Nakata (2020)

The colorful bears that frequently appear in Saran Wrap commercials star in the spot where they throw a birthday party, titled “Stick-on Birthday!” The co-star is model Ayaka Nakata.

To celebrate Nakata’s birthday when she returns from work, the bears decorate the room and prepare a feast.

When Nakata comes home and says, “I’m back,” they immediately pop party crackers to celebrate—but she drops a shocking line: “My birthday is tomorrow.” The bears droop in disappointment, but Nakata starts wrapping all the prepared ingredients in plastic wrap, saying they can eat them for tomorrow’s birthday.

Thanks to Saran Wrap keeping everything fresh, it’s safe to carry the celebration over to the next day.

In the end, friends gather and a lively birthday party takes place.

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Asahi Kasei Home Products Episode 3: ‘Want to Stick Together’Miwa Ko Wagatsuma

Miwako Wagatsuma CM Saran Wrap Bear Episode 3: “I Want to Stick Together”

It’s a series of TV commercials for Saran Wrap that aired in 2014.

In Episode 3, “I Want to Stick Close,” the bear who keeps snugly pressing up against you on an empty train is adorable.

It’s meant to show how tightly Saran Wrap clings, and even if you scoot away a little because it’s so cramped, the bear cutely inches back to close the distance.

The way it looks so happy at the end when it gets petted is truly heartwarming.

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Asahi Kasei Home Products, Episode 4: ‘Snack Time’Rei Sato

CM Saran Wrap 'Snack Time' Rei Sato

This is part of a series of Saran Wrap commercials that aired in 2015.

This one is Episode 4, “Snack Time.” The bear is so happy to be praised that he makes too many pancakes.

He looks adorable as he twitches his nose and deftly flips a pancake in the frying pan.

The way he stands on tiptoe to peer into the freezer, followed by a little nod, makes this a commercial that brings happiness just by watching it.

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Asahi Kasei Home Products Saran Wrap 1989 Commercial

Saran Wrap Commercial (1989)

Do you know mamakari? It’s a local dish from Okayama Prefecture, made by pickling a small fish called mamakari in vinegar, and in this commercial the pickled mamakari suddenly appears right from the start.

When the wife worries about the smell transferring, the shopkeeper recommends, “If it’s Saran Wrap, it won’t let the smell through.” I wondered what the ad was for, and it turned out to be Saran Wrap.

It’s a cleverly structured commercial.

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Asahi Kasei Home Products Saran Wrap 2008 Commercial

Asahi Kasei 'Saran Wrap' TV Commercial 2008/02

Saran wrap that keeps the dishes you’ve made from drying out.

This commercial introduces that role along with messages to family.

Warm notes like “I’m heading out first,” “I saved some for you,” and “Good job today” convey the warmth of home.

It achieves a simple yet deeply evocative atmosphere.

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[Saran Wrap Commercial] Popular and Historical Commercials Summary [2026] (21–30)

Asahi Kasei Home Products Saran Wrap 1991 CommercialSachiko Sakurai

Asahi Kasei “Saran Wrap” commercial [Yukiko Sakurai], December 1991

A store clerk recommends Saran Wrap to a customer who came to buy a microwave, played by Sachiko Sakurai.

This is a commercial aired in 1991 that comically conveys Saran Wrap’s features: “heat-resistant” and “safe for use in a microwave.” In the end, the customer only buys the Saran Wrap.

Even when her boss chides her with “Microwave! Microwave!” she remains unfazed, and her adorable demeanor reflects her popularity at the time.

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