[Saran Wrap Commercial] Popular Ads and All-Time Commercials Summary [2026]

Asahi Kasei Home Products Saran Wrap “Feelings Come Through” Version

Saran Wrap funny commercial jingle, cute colorful bears, former 9nine member Miwako Wagatsuma, Masato Nanjō

A big rice ball made with love, wrapped in plastic wrap—featuring colorful little bears drawn with all their hearts on Saran Wrap.

In the cute commercial “Feelings Get Through,” which shows the bears’ earnest efforts, actress Miwako Wagatsuma appears as the object of a bear’s affection.

Desperate to deliver the freshly made rice ball as quickly as possible, the bear runs with all its might.

It finally reaches her, but stumbles right in front of her and tumbles down the embankment slope.

At the bottom, the bear instinctively offers the rice ball to someone—only to realize it’s a boy.

When the boy puzzledly asks, “For me?” the bear turns away with a little “No, not you” expression—adorable! By the way, alongside Saran Wrap, the commercial also features a type of pen that can be used to write directly on the wrap, which the bear uses to convey its feelings.

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Asahi Kasei Home Products Saran Wrap “Soccer Ball” Version

Cute Bear Saran Wrap Commercial: “Soccer Ball” Edition

The commercial “Soccer Ball” features a colorful bear who appears holding a Saran Wrap–style guitar and singing.

As the bear sings, a soccer ball rolls to its feet.

Responding to the kids’ unspoken “Excuse me—could you get that?” the bear tries to kick the ball back, but completely whiffs! It loses balance and tumbles down the slope of the embankment.

As it rolls, its figure kind of looks—maybe, maybe not—like three sizes of wrap lined up.

And with that, the bear sings that Saran Wrap comes in three colors and three sizes, and the commercial ends.

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Asahi Kasei Home Products Saran Wrap: ‘Preservation is in the fridge and in your mind’Eri Tokunaga, Asami Higashi

[CM] Eri Tokunaga Asahi Kasei Saran Wrap “Keep it in the fridge and in your head” Version

This is a Saran Wrap commercial featuring Eri Tokunaga as a mother.

Even while playing catch with her child, her mind is running full speed, thinking about what’s left in the fridge.

There are small amounts of pumpkin, daikon, and zucchini, but thanks to Saran Wrap keeping everything fresh, she feels at ease.

It’s a commercial that really shows how moms come up with recipes.

Asahi Kasei Home Products: Saran Wrap “The Cat That Wants to Cut”Renge Ishiyama

[CM] Asahi Kasei Saran Wrap

In the Saran Wrap commercial “The Cat That Wants to Cut,” a woman deftly wraps dish after dish with plastic wrap placed in front of a cat.

The actress appearing alongside the gray cat is Renge Ishiyama.

As the cat watches intently, Ishiyama flashes a beaming smile each time she cuts the wrap.

Seeing her owner’s obvious delight, the cat grows more and more eager to try it, too.

Noticing the cat’s envious gaze, Ishiyama gives a look that seems to say, “Do you want to try as well?” and places the Saran Wrap in front of the cat again, bringing the commercial to a close.

Did the cat take on the Saran Wrap challenge afterward? It really sparks the imagination!

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Asahi Kasei Home Products Saran Wrap “Save the Half” VersionJunichi Okada

Asahi KASEI Saran Rappu CM3

This commercial for Saran Wrap opens with ingredients playing rock-paper-scissors.

The losing halves don’t get eaten right away and are set aside for storage.

Junichi Okada appears, calling out to those leftover halves and gathering them together.

It’s a unique, comical ad that highlights the product’s feature—keeping food protected so it’s still delicious the next day.

Asahi Kasei Home Products Saran Wrap “Another Secret” VersionJunichi Okada, Yō Yoshida

CM Saran Wrap 'Further Secrets' Version V6 Junichi Okada

Saran Wrap’s commercial “Another Secret,” starring Junichi Okada and Yō Yoshida, aired from March 2012.

In it, when the female lawyer played by Yoshida asks, “Isn’t there something you really want to say?”, Okada firmly asserts that Saran Wrap is made from a material that is highly resistant to letting odors pass through.

The music is an original piece by Yoko Kanno, also known as the composer of “Flowers Will Bloom.” It’s a perfect fit for the tense atmosphere.

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Asahi Kasei Home Products Saran Wrap “Secret” VersionJunichi Okada, Aoba Kawai

Nice CM Asahi KASEI Saran Wrap / Ziploc Junichi Okada

The Saran Wrap commercial “Secret,” featuring Junichi Okada, aired starting in 2011.

It promotes the fact that Saran Wrap is made from a material that helps prevent aroma and moisture from escaping.

The contrast between the dockside visuals—like a scene from a movie—and the comical moment where Okada bites into a melon is really entertaining.

The music is an original piano piece by Yoko Kanno, who is also well known as the composer of “Hana wa Saku.” It’s a perfect fit for the slightly serious mood at the harbor.

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