[Saran Wrap Commercial] Popular Ads and All-Time Commercials Summary [2026]

Asahi Kasei Home Products Saran Wrap “If you compare it to a fish ~Adhesion~” versionSakana-kun

New! Saran Wrap: “If We Compare It to Fish — Close-Fit” Version

This commercial shows Sakana-kun experiencing the cling power of Saran Wrap and being astonished by its strength.

In the ad, he passionately compares its adhesiveness to an octopus’s suckers.

Then, it suddenly cuts to audio of the developers in discussion, highlighting the secret behind its strong cling and how it helps keep ingredients fresh.

With its highly impactful presentation, it leaves a lasting impression after just one viewing.

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Hane Keisuke

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Asahi Kasei Home Products New! Saran Wrap “You’ll Know When You Touch It” Version / “If You Compare It to Fish ~New Processing~” VersionSakana-kun

New! Saran Wrap® “You’ll Know by Touch” 30s

New! Saran Wrap: “If we compare it to fish ~New Processing~” Edition

This commercial promotes how the Saran Wrap box has been redesigned to be easier to use.

In the CM, it introduces the new user-friendly features.

In both versions, Sakana-kun’s way of comparing these features to fish is particularly memorable.

Also unmissable is the high-energy segment where Sakana-kun actually uses the new Saran Wrap and is astonished by how easy it is to use.

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Hane Keisuke

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Asahi Kasei Home Products Saran Wrap “Charan Wrap Appears” VersionShingo Fujimori

Asahi KASEI Saran Wrap Commercial 'Charan Wrap Appears' 30 seconds

This is a commercial featuring Shingo Fujimori from Oriental Radio, who broke out with his flashy playboy persona, selling a fake version of Saran Wrap called “Charan Wrap.” The Charan Wrap packaging is cutely decorated in a flashy style, and the woman being pitched says, “All plastic wrap is the same inside anyway, and it’s cute, so maybe I’ll buy it.” But then the Saran Wrap mascot bear appears and highlights how amazing Saran Wrap’s cling is.

Seeing that, the woman says, “What’s inside really does matter,” and decides not to buy Charan Wrap.

For those who, like her, think there’s no difference between wraps, didn’t this commercial make you want to try Saran Wrap?

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Hane Keisuke

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Asahi Kasei Home Products Saran Wrap / Ziploc “Frozen Vegetables Song” versionNonoka Murakata, Shinichiro Kamio

Nonoka Murakata “Nono-chan” makes her voice acting debut! Adorable banter with Shinichiro Kamio as well / Saran Wrap & Ziploc commercial + making-of + interview

This is a commercial where Nonoka Murakata introduces methods for long-term vegetable storage set to a song.

In the song, she shows, for each type of vegetable, how to freeze them using Saran Wrap and Ziploc, and many viewers may have thought, “If I do this, I can store them longer and use them more conveniently.” It’s an impressive ad featuring Nonoka Murakata’s adorable, innocent singing voice.

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Hane Keisuke

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Asahi Kasei Home Products Saran Wrap & Ziploc “Freezer Savings: Leftovers, Leftovers” VersionHaruka Fukuhara

Haruka Fukuhara appears / Asahi Kasei Home Products’ new commercial “Freezer Savings: Leftover, leftover” 30-second version

The commercial starts with Haruka Fukuhara getting carried away and chopping way too many vegetables.

Then a sumo wrestler appears and quips, “You’ve got leftovers, leftovers!” But Fukuhara corrects him, replying, “Not leftovers—stocked up, right?” She explains that if you wrap the chopped vegetables in plastic wrap, put them in a Ziploc bag, and store them in the freezer, they’ll last longer.

She also highlights that they’re easy to use when cooking and help save time.

The ad ends with a pun that makes everyone laugh, leaving a humorous impression throughout.

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Hane Keisuke

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Asahi Kasei Home Products Saran Wrap “Different Inside (Ultra Cling)” VersionChiaki Horan

Chiaki Horan Saran Wrap commercial — 2021 cp

This is a commercial featuring Chiaki Horan selling a fake version of Saran Wrap called “Horan Wrap” in a shopping street.

A boy passing in front of Ms.

Horan begs his mother, saying he wants Horan Wrap, but she brushes him off with, “Let’s stick with Saran Wrap.” The boy retorts, “Aren’t all wraps the same?” Then the Saran Wrap bear appears and covers a glass of juice with Saran Wrap, turning it upside down to demonstrate.

Highlighting its astonishing adhesion, it dismisses the notion by showing Saran Wrap is different from other wraps.

The straightforward, easy-to-understand presentation is striking.

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Hane Keisuke

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Asahi Kasei Home Products Saran Wrap: “SHIMATTA” — The Song of Everyone’s Food Loss MishapsHaruka Fukuhara

Haruka Fukuhara sings the cute food-loss song “SHIMATTA” in an apron! Web movie “SHIMATTA: Everyone’s Food Loss Slip-Up Song” making-of and interview also included

In addition to actress Haruka Fukuhara, this commercial features a song called “SHIMATTA” by voice actors Kengo Kawanishi and Konomi Tamura.

In the song, they share relatable stories about times when they let vegetables go bad.

It then recommends using Saran Wrap and Ziploc bags to store food in the freezer to help prevent such food loss.

Although it’s a CM song, it has a very pleasant melody, and Fukuhara’s beautiful singing voice is truly captivating.

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Hane Keisuke

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