[Saran Wrap Commercial] Popular Ads and All-Time Commercials Summary [2026]

Asahi Kasei Home Products Saran Wrap 1993 CommercialSachiko Sakurai

Asahi Kasei Saran Wrap Sachiko Sakurai 1993 commercial

This is a Saran Wrap commercial from 1993 featuring Sachiko Sakurai.

Playing a pickle shop clerk, she recommends the product to a customer worried about odors, saying, “We wrap everything with Saran Wrap here, so even strong smells won’t get through.” The customer buys a large quantity of pickles, and the shop thrives.

The straightforward slogan “Saran Wrap for strong odors” feels of its time, yet it’s still very easy to understand.

Asahi Kasei Home Products Saran Wrap “SHINSEN! Wilderness” VersionJoe Odagiri

Saran Wrap “SHINSEN! Wilderness Arc” Odagiri Joe

A very simple commercial where Joe Odagiri eats crisp lettuce in the middle of a vast wilderness.

Joe Odagiri and the wilderness are such a great match, aren’t they? The contrast between the parched wasteland and the crunchy lettuce makes a powerful impact, strongly conveying the message that thanks to Saran Wrap, it stays fresh and crisp.

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Hane Keisuke

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Asahi Kasei Home Products Saran Wrap “SHINSEN! Snowfield” VersionJoe Odagiri

Saran Wrap “SHINSEN! Snowfield Chapter” Odagiri Joe

This is the 2009 Saran Wrap commercial titled “SHINSEN! Snowfield.” In a chilly-looking snowy plain stands Joe Odagiri, alone, holding a rice bowl.

When he peels back the Saran Wrap covering the bowl, steam gently rises, revealing stew inside.

With a spoon in his gloved hand, he polishes off the stew, and the commercial conveys how his body gradually warms up.

Asahi Kasei Home Products Saran Wrap “Couple” Version

Cute Bear Saran Wrap Commercial: “Couple Edition”

The commercial titled “Couple” features a colorful Saran Wrap bear character.

In the ad, the bear is on a seawall, holding a guitar shaped like Saran Wrap and singing the Saran Wrap song.

While he’s singing, he spots a couple below the seawall taking photos.

When the couple looks at the photo they took, they react with disgust, saying, “There’s a weird bear in it.” The silent pause that follows between the couple and the bear is absolutely perfect.

Shocked, the bear tries to play it cool and starts singing again, saying that Saran Wrap is great for making and wrapping sandwiches.

His final expression—somehow lonely, yet with a hint of gallantry—is adorably charming.

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SAKI

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Asahi Kasei Home Products Saran Wrap “Come On! Delicious” VersionJunichi Okada

Asahi KASEI Saran Rappu CM2

The Saran Wrap commercial “Come on! Delicious,” which aired starting in 2010 and features Junichi Okada.

In the ad, Okada, wearing a T-shirt that says “Saran Wrap,” hugs people who are wearing T-shirts with the names of different foods.

It really conveys the message: bring on any kind of food! The music, composed by Yasushi Nakatani, has a melody and rhythm you can’t forget once you’ve heard it.

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HATSUMI

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Asahi Kasei Home Products Saran Wrap “Feelings Come Through” Version

Saran Wrap funny commercial jingle, cute colorful bears, former 9nine member Miwako Wagatsuma, Masato Nanjō

A big rice ball made with love, wrapped in plastic wrap—featuring colorful little bears drawn with all their hearts on Saran Wrap.

In the cute commercial “Feelings Get Through,” which shows the bears’ earnest efforts, actress Miwako Wagatsuma appears as the object of a bear’s affection.

Desperate to deliver the freshly made rice ball as quickly as possible, the bear runs with all its might.

It finally reaches her, but stumbles right in front of her and tumbles down the embankment slope.

At the bottom, the bear instinctively offers the rice ball to someone—only to realize it’s a boy.

When the boy puzzledly asks, “For me?” the bear turns away with a little “No, not you” expression—adorable! By the way, alongside Saran Wrap, the commercial also features a type of pen that can be used to write directly on the wrap, which the bear uses to convey its feelings.

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SAKI

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Asahi Kasei Home Products Saran Wrap “Soccer Ball” Version

Cute Bear Saran Wrap Commercial: “Soccer Ball” Edition

The commercial “Soccer Ball” features a colorful bear who appears holding a Saran Wrap–style guitar and singing.

As the bear sings, a soccer ball rolls to its feet.

Responding to the kids’ unspoken “Excuse me—could you get that?” the bear tries to kick the ball back, but completely whiffs! It loses balance and tumbles down the slope of the embankment.

As it rolls, its figure kind of looks—maybe, maybe not—like three sizes of wrap lined up.

And with that, the bear sings that Saran Wrap comes in three colors and three sizes, and the commercial ends.

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SAKI

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