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[Saran Wrap Commercial] Popular Ads and All-Time Commercials Summary [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Plastic wrap is a tool used in kitchens and at the dining table that many people likely use on a daily basis.

Among them, Asahi Kasei’s Saran Wrap is a classic product that has been a long-selling favorite in Japan! Because of its popularity, the company actively produces commercials, so many of you have probably seen a Saran Wrap ad.

In Saran Wrap commercials, not only do the colorful original bear characters stand out, but the featured performers often become a hot topic as well! In this article, we’ll introduce a roundup of Saran Wrap commercials, so be sure to check them out.

[Saran Wrap Commercial] Popular and Historical Commercials Summary [2026] (21–30)

Asahi Kasei Home Products Saran Wrap 1991 CommercialSachiko Sakurai

Asahi Kasei “Saran Wrap” commercial [Yukiko Sakurai], December 1991

A store clerk recommends Saran Wrap to a customer who came to buy a microwave, played by Sachiko Sakurai.

This is a commercial aired in 1991 that comically conveys Saran Wrap’s features: “heat-resistant” and “safe for use in a microwave.” In the end, the customer only buys the Saran Wrap.

Even when her boss chides her with “Microwave! Microwave!” she remains unfazed, and her adorable demeanor reflects her popularity at the time.

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Asahi Kasei Home Products Saran Wrap 1993 CommercialSachiko Sakurai

Asahi Kasei Saran Wrap Sachiko Sakurai 1993 commercial

This is a Saran Wrap commercial from 1993 featuring Sachiko Sakurai.

Playing a pickle shop clerk, she recommends the product to a customer worried about odors, saying, “We wrap everything with Saran Wrap here, so even strong smells won’t get through.” The customer buys a large quantity of pickles, and the shop thrives.

The straightforward slogan “Saran Wrap for strong odors” feels of its time, yet it’s still very easy to understand.

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Asahi Kasei Home Products Saran Wrap 2008 Commercial

Asahi Kasei 'Saran Wrap' TV Commercial 2008/02

Saran wrap that keeps the dishes you’ve made from drying out.

This commercial introduces that role along with messages to family.

Warm notes like “I’m heading out first,” “I saved some for you,” and “Good job today” convey the warmth of home.

It achieves a simple yet deeply evocative atmosphere.

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Asahi Kasei Home Products Saran Wrap “SHINSEN! Wilderness” VersionJoe Odagiri

Saran Wrap “SHINSEN! Wilderness Arc” Odagiri Joe

A very simple commercial where Joe Odagiri eats crisp lettuce in the middle of a vast wilderness.

Joe Odagiri and the wilderness are such a great match, aren’t they? The contrast between the parched wasteland and the crunchy lettuce makes a powerful impact, strongly conveying the message that thanks to Saran Wrap, it stays fresh and crisp.

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Asahi Kasei Home Products Saran Wrap “SHINSEN! Snowfield” VersionJoe Odagiri

Saran Wrap “SHINSEN! Snowfield Chapter” Odagiri Joe

This is the 2009 Saran Wrap commercial titled “SHINSEN! Snowfield.” In a chilly-looking snowy plain stands Joe Odagiri, alone, holding a rice bowl.

When he peels back the Saran Wrap covering the bowl, steam gently rises, revealing stew inside.

With a spoon in his gloved hand, he polishes off the stew, and the commercial conveys how his body gradually warms up.

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Asahi Kasei Home Products Saran Wrap “Couple” Version

Cute Bear Saran Wrap Commercial: “Couple Edition”

The commercial titled “Couple” features a colorful Saran Wrap bear character.

In the ad, the bear is on a seawall, holding a guitar shaped like Saran Wrap and singing the Saran Wrap song.

While he’s singing, he spots a couple below the seawall taking photos.

When the couple looks at the photo they took, they react with disgust, saying, “There’s a weird bear in it.” The silent pause that follows between the couple and the bear is absolutely perfect.

Shocked, the bear tries to play it cool and starts singing again, saying that Saran Wrap is great for making and wrapping sandwiches.

His final expression—somehow lonely, yet with a hint of gallantry—is adorably charming.

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Asahi Kasei Home Products Saran Wrap “Come On! Delicious” VersionJunichi Okada

Asahi KASEI Saran Rappu CM2

The Saran Wrap commercial “Come on! Delicious,” which aired starting in 2010 and features Junichi Okada.

In the ad, Okada, wearing a T-shirt that says “Saran Wrap,” hugs people who are wearing T-shirts with the names of different foods.

It really conveys the message: bring on any kind of food! The music, composed by Yasushi Nakatani, has a melody and rhythm you can’t forget once you’ve heard it.

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