RAG MusicCM
Lovely commercial jingle

A roundup of Suzuki commercials: introducing catchy ads focused on kei cars!

Suzuki primarily offers a lineup centered on kei cars and compact cars.

In particular, many of their commercials for kei cars feature catchy presentations aimed at young people and families.

On the other hand, for certain models—such as crossover SUVs and sporty compact cars—they also produce commercials with a cool, stylish tone.

In this article, we’ll showcase a comprehensive selection of Suzuki commercials that have aired so far.

There’s also a wide variety of background music, so be sure to check that out as well.

Suzuki commercial roundup: Introducing catchy ads focused on kei cars! (11–20)

SUZUKI Wagon R “New Wagon R Debut” Version

Wagon R TV Commercial: “Introducing the New Wagon R” (30 seconds)

In the Wagon R commercial “Introducing the NEW Wagon R,” featuring Suzu Hirose, an original CM song is used.

Set to a rhythmic beat reminiscent of a big band, the boldly blaring horn melody creates a lively, glamorous impression.

It seems perfect not only for car outings but also as background music for all kinds of leisure activities and events, adding a touch of flair.

As the song plays, your body naturally starts to move, instantly brightening even a downcast mood!

SUZUKI Solio Bandit “Shiritori Drive” VersionKanna Hashimoto, Fuju Kamio

SUZUKI SOLIO BANDIT HYBRID Commercial: 'Shiritori Drive' Version (15 seconds)

This commercial showcases the beauty and comfortable ride of the Solio Bandit through a driving scene featuring Kanna Hashimoto and Fuju Kamio.

It highlights the car’s power as it cuts through the rain and its beauty across various landscapes, depicted in step with changes in the shiritori word game.

The song used is Ayaka’s “To The Moon”: its strong rhythm underscores the car’s stable performance, while her soaring vocals emphasize a beauty that shines even in the rain.

SUZUKI Swift “Two People’s Conversation” Version

Anna Yamada Suzuki Swift “Two People’s Conversation” TV commercial

Released in 2019, the Swift commercial features the song “Tabi wa Michizure” by Official HIGE DANDism.

The ad was created around the concepts of the Swift’s refined design and the fun, exhilarating driving experience.

Paired with the theme song, it really highlights the Swift’s cool appeal and how great it feels to drive, doesn’t it?

SUZUKI Escudo “Sprint” Version

SUZUKI New ESCUDO TV commercial | SUZUKI ESCUDO

In the 2015 Escudo “Sprint” commercial, the song used was Superfly’s especially rock-leaning track “Alright!!”.

The ad showcased the Escudo tearing through all kinds of rough conditions— from unpaved roads and puddles to muddy, steep hills— with impressive speed.

Ochi Shiho’s vocals are so powerful they more than match the presence of such a tough SUV! It’s a popular song with a catchy melody and powerful vocals that make you want to sing along.

SUZUKI Free Vehicle Inspection “Announcement” Version

SUZUKI Free Vehicle Inspection “Announcement” Version - Momoiro Clover Z (Momoclo)

Speaking of Suzuki commercials, the ones featuring the members of Momoiro Clover Z were incredibly popular at the time, weren’t they? Of course, their songs were used, and in the “Free Vehicle Inspection: Announcement” version, one of their signature tracks, ‘Hashire! -ZZ ver.-,’ was featured.

The lyrics’ message, which aligns with the wish for people to go through the free inspection and drive safely, is really nice, isn’t it? The gentle, soothing melody also helps convey a sense of reassurance about the inspection, doesn’t it?

SUZUKI Alto Works

[Suzuki Alto Works CM] - Kei Car Edition 2015 -

It’s one of the signature songs by popular guitarist and singer-songwriter Lenny Kravitz, also known in Japanese as “A Dash for Freedom.” It was used in commercials for the ever-popular Alto Works, which has long enjoyed a devoted following.

The track’s distinctive guitar riff and full-on rock vibe perfectly match the sporty image of the Alto Works.

Although it was released in 1993, many people—including younger generations—have probably heard it.

That’s because, in addition to the Alto Works ads, it was also featured in commercials for Nissan and Wilkinson.

Suzuki commercial roundup: Catchy ads featuring mainly kei cars! (21–30)

SUZUKI Super Carry “Good Face” VersionMuro Tsuyoshi

“Super Carry” TV commercial: “Good Face” version, 15 seconds | Suzuki

Muro Tsuyoshi introduces his new car as the Super Carry, which underwent a model change in December 2025.

Its appeal is showcased in full, including how the space behind the seats makes it convenient for storage and how utilizing the cargo bed allows for loading long and large items.

It depicts the vehicle being highly useful for both work and hobbies, and many people likely found it appealing.