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A roundup of Suzuki commercials: introducing catchy ads focused on kei cars!

Suzuki primarily offers a lineup centered on kei cars and compact cars.

In particular, many of their commercials for kei cars feature catchy presentations aimed at young people and families.

On the other hand, for certain models—such as crossover SUVs and sporty compact cars—they also produce commercials with a cool, stylish tone.

In this article, we’ll showcase a comprehensive selection of Suzuki commercials that have aired so far.

There’s also a wide variety of background music, so be sure to check that out as well.

Suzuki commercial roundup: Catchy ads featuring mainly kei cars! (21–30)

SUZUKI Spacia “The neighbor drives a Spacia – Now Debuting”Mana Ashida, Tasuku Emoto, Emma Miyazawa, Riko Suzuki

Spacia TV commercial: “Next Door Is Spacia – Debut” version

Also be sure to check out the SUZUKI Spacia “Your Neighbor Is Spacia: Now Debuting” spot.

This piece features a star-studded cast: Mana Ashida, Tasuku Emoto, Emma Miyazawa, and Riko Suzuki, highlighting the car’s comfort and excellent performance.

The BGM by Maia Hirasawa further enhances the sense of happiness.

SUZUKI Wagon R “New Wagon R Debut” Version

Wagon R TV Commercial: “Introducing the New Wagon R” (30 seconds)

In the Wagon R commercial “Introducing the NEW Wagon R,” featuring Suzu Hirose, an original CM song is used.

Set to a rhythmic beat reminiscent of a big band, the boldly blaring horn melody creates a lively, glamorous impression.

It seems perfect not only for car outings but also as background music for all kinds of leisure activities and events, adding a touch of flair.

As the song plays, your body naturally starts to move, instantly brightening even a downcast mood!

SUZUKI Escudo “Sprint” Version

SUZUKI New ESCUDO TV commercial | SUZUKI ESCUDO

In the 2015 Escudo “Sprint” commercial, the song used was Superfly’s especially rock-leaning track “Alright!!”.

The ad showcased the Escudo tearing through all kinds of rough conditions— from unpaved roads and puddles to muddy, steep hills— with impressive speed.

Ochi Shiho’s vocals are so powerful they more than match the presence of such a tough SUV! It’s a popular song with a catchy melody and powerful vocals that make you want to sing along.

SUZUKI Free Vehicle Inspection “Announcement” Version

SUZUKI Free Vehicle Inspection “Announcement” Version - Momoiro Clover Z (Momoclo)

Speaking of Suzuki commercials, the ones featuring the members of Momoiro Clover Z were incredibly popular at the time, weren’t they? Of course, their songs were used, and in the “Free Vehicle Inspection: Announcement” version, one of their signature tracks, ‘Hashire! -ZZ ver.-,’ was featured.

The lyrics’ message, which aligns with the wish for people to go through the free inspection and drive safely, is really nice, isn’t it? The gentle, soothing melody also helps convey a sense of reassurance about the inspection, doesn’t it?

SUZUKI Alto Works

[Suzuki Alto Works CM] - Kei Car Edition 2015 -

It’s one of the signature songs by popular guitarist and singer-songwriter Lenny Kravitz, also known in Japanese as “A Dash for Freedom.” It was used in commercials for the ever-popular Alto Works, which has long enjoyed a devoted following.

The track’s distinctive guitar riff and full-on rock vibe perfectly match the sporty image of the Alto Works.

Although it was released in 1993, many people—including younger generations—have probably heard it.

That’s because, in addition to the Alto Works ads, it was also featured in commercials for Nissan and Wilkinson.

Suzuki Spacia Gear: Descent of the God of PlayMuro Tsuyoshi

Spacia Gear TV commercial: “God of Play Descends”

In this commercial, Tsuyoshi Muro appears playing two roles! He plays the father and, believe it or not, the God of Play.

Matching the active image of the Spacia Gear, the CM is themed around playfulness.

It shows a family enjoying bubble balls, and their sheer fun really stands out.

Muro’s high-energy performance as the God of Play is another highlight.

The background music is “The Entertainer,” a tune almost everyone has heard somewhere.

In fact, it’s a piece with a long history, first published in 1902.

Its lively, fun melody line is distinctive and really lifts your spirits when you listen!

SUZUKI Xbee ‘Another Me’ Version

Crosby TV commercial “Another Me” version, 15 seconds

This commercial showcases the new Suzuki Xbee, highlighting how its usability supports everyone’s daily life.

It depicts the Xbee being used in various situations—leisure and work—conveying not only how easy it is to drive but also how convenient it is for loading cargo.

The changing scenery as it drives and the smiles on people’s faces are key points, effectively portraying its stable ride and the sense of security it provides.