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A roundup of Suzuki commercials: introducing catchy ads focused on kei cars!

Suzuki primarily offers a lineup centered on kei cars and compact cars.

In particular, many of their commercials for kei cars feature catchy presentations aimed at young people and families.

On the other hand, for certain models—such as crossover SUVs and sporty compact cars—they also produce commercials with a cool, stylish tone.

In this article, we’ll showcase a comprehensive selection of Suzuki commercials that have aired so far.

There’s also a wide variety of background music, so be sure to check that out as well.

Suzuki commercials roundup: Introducing catchy ads focused on kei cars! (41–50)

docomo Xperia A4 “Compact” editionMari Manabe

CM SONY Xperia Z4 'Compact' Mari Manabe

This commercial highlights the compactness of the Xperia A4, conveying how easily it fits into everyday life through scenes from daily routines.

It mainly portrays Mari Manabe in her role as a housewife, showcasing the convenience of being able to hold the device even while doing other things precisely because it’s compact.

Another interesting point is how the relaxed, everyday visuals overlap with the tense song “Voices,” which has been used as the series’ CM song.

While the track doesn’t quite match the laid-back mood, it still effectively communicates Xperia’s technology and its steps toward the future.

SUZUKI Wagon R Smile “Grown-up. And cute.” VersionSuzu Hirose

Wagon R Smile New CM: “Grown-up. And cute.”

The commercial titled “Mature.

And cute.” highlights the exterior of the Wagon R Smile, focusing especially on its color options.

It begins with Suzu Hirose meeting up with a friend.

The moment the friend sees Hirose’s Wagon R Smile, she thinks to herself, “It’s so cute.” Hirose then says, “You’re thinking it’s cute, aren’t you?” Later, when they meet again, the friend shows up with a Wagon R Smile in a different color.

This time, Hirose exclaims, “This color is cute too!” The spot ends with a shot of the rear power sliding door—a signature feature of the Wagon R Smile—being opened with the remote key, showcasing its convenience.

SUZUKI “Free Vehicle Inspection” EditionMana Ashida

Free Vehicle Inspection Web Commercial - 15 Seconds

This is a commercial announcing Suzuki’s free vehicle inspection offered from June to September.

It also features Mana Ashida, who appears in other Suzuki commercials, introducing that professional mechanics will perform a 15-point check.

Services like this make it reassuring to drive, don’t they?

SUZUKI Spacia “Next Door Is Spacia: Interior Space” EditionMana Ashida, Tasuku Emoto, Emma Miyazawa, Riko Suzuki

Spacia TV Commercial: “Next Door Is Spacia – Interior Space” Edition

This is a commercial that promotes Spacia’s comfortable interior—almost like being in a living room—with a cinematic vibe.

It features Tasuku Emoto’s family giving Mana Ashida a ride, where they experience the comfort of the Spacia.

The scene in which the family blushes when their comfort is pointed out also underscores the car’s relaxed, soothing ride.

SUZUKI Spacia “Illumination” VersionMana Ashida, Tasuku Emoto, Emma Miyazawa, Riko Suzuki

Spacia TV commercial: “Our Next-Door Neighbor Is Spacia – Illumination” edition

This piece depicts Mana Ashida, playing a college student, going to see the illuminations with the neighbor family who bought a Spacia.

When they return to the car from the cold outdoors, the circulator that delivers warm air from the air conditioner all the way to the rear seats is featured, highlighting its convenience.

The sparkling visuals make it a commercial that evokes a wintry atmosphere.

Suzuki Spacia — Neighboring Spacia “Debut” Version / “Interior Space” VersionMana Ashida, Tasuku Emoto, Emma Miyazawa, Riko Suzuki

In the commercial for the Spacia, which underwent a full model change in 2023, in addition to Mana Ashida, Tasuku Emoto, Emma Miyazawa, and Rinko Suzuki appear as a family.

The interactions between Ashida and the Emoto family—who seem thoroughly satisfied with their newly purchased Spacia—make for a charming and amusing ad.

SUZUKI Spacia “Drive with International Students”

Riku Onishi Suzuki SPACIA “Drive with an Exchange Student” / “Summer Outing” / “Making-of Part 3”

One artist whose songs you often hear in Japanese commercials and TV programs is American singer-songwriter Billy Joel.

Many people have probably heard Uptown Girl, which was used in this Spacia commercial.

Released in 1983, this song is a classic pop tune that has been covered by many artists.