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A roundup of Suzuki commercials: introducing catchy ads focused on kei cars!

Suzuki primarily offers a lineup centered on kei cars and compact cars.

In particular, many of their commercials for kei cars feature catchy presentations aimed at young people and families.

On the other hand, for certain models—such as crossover SUVs and sporty compact cars—they also produce commercials with a cool, stylish tone.

In this article, we’ll showcase a comprehensive selection of Suzuki commercials that have aired so far.

There’s also a wide variety of background music, so be sure to check that out as well.

Suzuki commercial roundup: Introducing catchy ads focused on kei cars! (31–40)

SUZUKI Hustler “Dr. Slump” Version

[Suzuki Hustler Commercial] - Kei Car Edition 2019 -

Since the model change in 2020, a different song has been used, but I think many people still associate the first-generation Hustler commercials with this track.

The original song was performed by American singer Perry Como, while the version used in the commercials is an arranged cover sung by vocalist Wataru Hirano.

Its cheerful arrangement perfectly matches the Hustler’s key message of enjoying freedom!

Suzuki Spacia — Next Door Is Spacia: “Drive-Thru” VersionMana Ashida, Tasuku Emoto, Emma Miyazawa, Riko Suzuki

Spacia TV Commercial: “Next Door is Spacia – Drive-Thru” Version

This commercial showcases how comfortable Suzuki’s Spacia is by depicting outings with family and close friends.

Mana Ashida appears as the college student next door, joining Yusuke Emoto, Emma Miyazawa, and Rinko Suzuki’s family for a trip, and she comes to appreciate the Spacia’s comfort through various moments inside the car.

The in-cabin features presented feel less like high-tech gadgets and more like thoughtful design touches, conveying a sense of consideration and warmth.

SUBARU Impreza AnesisSatoshi Tsumabuki

2009 commercial: Subaru Impreza Anesis

This commercial conveys a sense of comfortable, exhilarating driving through the image of Satoshi Tsumabuki behind the wheel of an Impreza.

It unfolds with a moment in everyday life—a casual curve—that brings to mind the hairpin turn in Monaco, and his expressions clearly communicate the excitement.

Further accentuating the refreshing atmosphere of the car speeding through is Porno Graffitti’s “A New Day.” The band’s signature powerful yet invigorating sound, together with the light, airy vocals layered on top, expresses a genuine sense of exhilaration.

As the title suggests, it’s a song that seems to capture the thrill of moving toward a new day.

Suzuki Solio “Live Silhouette” versionPapaya Suzuki, Fuju Kamio, Kanna Hashimoto, Eito Nishida, Aoi Ikemura

Solio TV Commercial 'Live Silhouette' Version

This commercial has an appealing, fun vibe as it introduces the refreshed Solio’s interior and exterior design and its safety features to the familiar original CM song.

In addition to the usual cast—Papaya Suzuki, Fuju Kamio, and Kanna Hashimoto—Eito Nishida and Aoi Ikemura also appear.

The catchy music and choreography leave a strong impression, making it a real eye-catching ad.

SUZUKI Wagon R Smile “Grown-up. And cute.” VersionSuzu Hirose

Wagon R Smile New CM: “Grown-up. And cute.”

The commercial titled “Mature.

And cute.” highlights the exterior of the Wagon R Smile, focusing especially on its color options.

It begins with Suzu Hirose meeting up with a friend.

The moment the friend sees Hirose’s Wagon R Smile, she thinks to herself, “It’s so cute.” Hirose then says, “You’re thinking it’s cute, aren’t you?” Later, when they meet again, the friend shows up with a Wagon R Smile in a different color.

This time, Hirose exclaims, “This color is cute too!” The spot ends with a shot of the rear power sliding door—a signature feature of the Wagon R Smile—being opened with the remote key, showcasing its convenience.

Suzuki commercials roundup: Introducing catchy ads focused on kei cars! (41–50)

SUZUKI “Free Vehicle Inspection” EditionMana Ashida

Free Vehicle Inspection Web Commercial - 15 Seconds

This is a commercial announcing Suzuki’s free vehicle inspection offered from June to September.

It also features Mana Ashida, who appears in other Suzuki commercials, introducing that professional mechanics will perform a 15-point check.

Services like this make it reassuring to drive, don’t they?

SUZUKI Spacia “Next Door Is Spacia: Interior Space” EditionMana Ashida, Tasuku Emoto, Emma Miyazawa, Riko Suzuki

Spacia TV Commercial: “Next Door Is Spacia – Interior Space” Edition

This is a commercial that promotes Spacia’s comfortable interior—almost like being in a living room—with a cinematic vibe.

It features Tasuku Emoto’s family giving Mana Ashida a ride, where they experience the comfort of the Spacia.

The scene in which the family blushes when their comfort is pointed out also underscores the car’s relaxed, soothing ride.