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A roundup of Suzuki commercials: introducing catchy ads focused on kei cars!

Suzuki primarily offers a lineup centered on kei cars and compact cars.

In particular, many of their commercials for kei cars feature catchy presentations aimed at young people and families.

On the other hand, for certain models—such as crossover SUVs and sporty compact cars—they also produce commercials with a cool, stylish tone.

In this article, we’ll showcase a comprehensive selection of Suzuki commercials that have aired so far.

There’s also a wide variety of background music, so be sure to check that out as well.

Suzuki commercials roundup: Introducing catchy ads focused on kei cars! (41–50)

SUZUKI SX4

Suzuki SX4 “Driving Fukuyama” version – Masaharu Fukuyama commercial

It’s a song included on Masaharu Fukuyama’s album “5 Nen Mono,” released in December 2006, and it was used as the commercial song for the Suzuki SX4.

It has a driving, exhilarating feel.

The album ranked No.

1 on the Oricon weekly chart.

Compilation of Suzuki commercials: Introducing catchy ads focused on kei cars! (51–60)

SUZUKI Alto “Debut 1” Version

SUZUKI Alto TV commercial “Debut 1” version

A signature song released in 1981 by the American rock band The J.

Geils Band.

In Japan, it’s known under the title “Ochita Tenshi” (“Fallen Angel”).

People from younger generations might not know the band or the song title, but most will probably feel, “I’ve heard this before!” as soon as they hear the distinctive repeating riff in the intro.

The track was used in a commercial for the Alto that starred Becky, right around the time the model had just been revamped.

I think another reason it sounds so familiar is that, besides the Alto, it was also used in beer commercials for Kirin and Suntory.

SUZUKI Baleno: “Feels just right. For the city, and for me.”

SUZUKI BALENO 04

You often see the Suzuki Baleno driving around town, don’t you? In this commercial, to portray the Baleno as both emotionally expressive and confidently present in an urban setting, they deliberately filmed “real everyday scenes.” For the CM song, they used “My First Kiss,” an English arrangement of “Hajimete no Chuu,” famous as the theme song of Kiteretsu Daihyakka.

With its jazz-inspired arrangement, it perfectly matches the elegant image of the Baleno.

SUZUKI Spacia “Monster” Version

Commercial: Suzuki Spacia “Monster”

This song, the theme from the 1984 American film Ghostbusters, is probably one that even younger generations who haven’t seen the movie have heard somewhere.

It’s sung by American musician Ray Parker Jr.

The track is used in many different contexts, and it’s also featured in commercials for the Spacia.

With its catchy, fun vibe, it’s a perfect fit for Spacia’s many cheerful, family-oriented ads!

SUZUKI Hustler “Hustler World: Wonder Drive” Version

SUZUKI HUSTLER Hybrid TV Commercial: “Hustler World / Wonder Drive” 15-second version

“That’s the Way a Woman Is,” which played in the anime-style Hustler commercial “HUSTLER WORLD,” is a 1971 track by the American rock band The Messengers, and in Japan it was also covered by Finger 5.

The commercial uses an original arrangement, but the original song is a rock ’n’ roll number with a slightly funky vibe.

Its catchy phrases stick with you, and the lyrics encourage you to lean on a girl’s sweetness, giving you a liberating feeling.

It’s stylish—perfect for a drive!

docomo Xperia A4 “Compact” editionMari Manabe

CM SONY Xperia Z4 'Compact' Mari Manabe

This commercial highlights the compactness of the Xperia A4, conveying how easily it fits into everyday life through scenes from daily routines.

It mainly portrays Mari Manabe in her role as a housewife, showcasing the convenience of being able to hold the device even while doing other things precisely because it’s compact.

Another interesting point is how the relaxed, everyday visuals overlap with the tense song “Voices,” which has been used as the series’ CM song.

While the track doesn’t quite match the laid-back mood, it still effectively communicates Xperia’s technology and its steps toward the future.

In conclusion

We introduced many of the songs used in Suzuki’s commercials. In addition to tying up with tracks by popular artists, they also frequently use cover versions of famous Western songs, including jazz and pop. Recently, as with commercials from other companies in the industry, the use of original songs made specifically for the ads has also become more prominent. I hope you found the track you were curious about.