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Taisho Pharmaceutical commercials: a roundup of ads for Lipovitan D and other medicines and drinks

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You probably see Taisho Pharmaceutical’s commercials quite often on TV and elsewhere—the phrase “Taisho Pharmaceutical with the eagle mark” really sticks in your mind, doesn’t it?

In addition to energy drinks like Lipovitan D, they also run ads for products such as medicines and sunscreen.

In this article, we’ll introduce a wide range of Taisho Pharmaceutical commercials, both old and new.

We’ll also touch on notable performers and the songs used as background music, so if there’s a commercial you’ve been curious about, be sure to check it out.

Taisho Pharmaceutical commercials: A collection of ads for Lipovitan D and other medicines and drinks (21–30)

Taisho Pharmaceutical Lipovitan D “Long-Distance Driving Hero” Version

Lipovitan D “Long-Distance Driving Hero” Edition

This commercial, done in an American comic-style animation, shows a long-haul driver getting through his workday by drinking Lipovitan D.

Thanks to Lipovitan D, he finishes his job early without any issues, and even after getting home he’s full of energy, doing things like washing the dishes—clearly making it through the whole day in good shape.

It’s one of those ads with such catchy direction that you can’t help but keep watching.

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Taisho Pharmaceutical Lipovitan Jelly ZERO “Selfish” VersionKane Kosugi

Lipovitan Jelly ZERO Web CM “Selfish” Version (30 seconds)

Lipovitan D, famous for its “Fight, one shot!” catchphrase, is featured here in a commercial introducing Lipovitan Jelly ZERO, which cuts calories and sugars.

Kane Kosugi, who appears in Lipovitan D commercials, is throwing a playful tantrum on a conference room table, insisting, “All I need is the fight!” It shows a unique side of Kane that will make you chuckle.

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Coppertone ‘Selfie’ VersionAlice Hirose

[Alice Hirose] Coppertone commercial

From the sunscreen brand Coppertone, this appeared in the “Selfie” segment.

The featured performer is Alice Hirose, playing a cheerful girl having fun at the beach.

Her bright smile shines against the pop, tropical sound.

Since she’s usually known for her long hair, the ponytail gives her a fresh new look and is really lovely.

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