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Memorable Commercials [April 2025]

Have you ever found yourself captivated by a melody that lingers in your ears while watching a commercial? The new commercials for spring 2025 are packed with memorable songs that you can’t help but hum along to.

Charming melodies, exhilarating rhythms, and vocals that tug at the heartstrings.

We’ll be showcasing a rich selection of CM songs whose music makes the products shine even brighter—from the latest commercials currently on air to the most talked-about tracks.

Memorable Commercials [April 2025] (101–110)

Suntory Draft Beer MALT’S

S WonderfulGeorge Gershwin

[High Quality] Suntory Draft Beer MALT’S “Su-wonderful” (1987/1/30)

The song ‘’S Wonderful’ used in the commercial for Suntory Draft Beer MALT’S was composed in 1927 by the Gershwin brothers, Ira and George Gershwin.

In addition to being performed in the Broadway musical ‘Funny Face,’ it was also used as the theme song for the 1957 film ‘Funny Face.’ The commercial features a version arranged for strings by the Alban Berg Quartet, giving it a more leisurely and elegant atmosphere than the original.

Toyota Premio 'Beautiful Morning' Version

Smoke Gets In Your EyesJo Stafford

Toyota Motor Corporation Premio 2005 cm

This is a song originally written for the 1933 musical Roberta, known in Japan by the title “Kemuri ga Me ni Shimiru” (“Smoke Gets in Your Eyes”).

It was featured in a 2005 TV commercial for the Toyota Premio.

The commercial used a cover by Jo Stafford, giving the piece an elegant and refined feel.

In addition to The Platters’ famous rendition, many other versions by various musicians exist, so it might be interesting to compare them.

Y!mobile: The new story of Love and Y, 'Love Sugar' / Asahi Beer GINON: 'GINON, Getting Rave Reviews'

L-O-V-ENat King Cole

[Riho Yoshioka] “This is a new story of Y and love.” And so it begins.

L-O-V-E, one of the signature songs by American jazz pianist and singer Nat King Cole.

If you’re into jazz, you probably know it, and even if you’re not, there’s a good chance you’ve heard it before.

Its charm lies in the way it sings about love with a mellow, silky voice over a sprightly rhythm.

The tune is so pleasing to the ear that you can remember it after just one listen—an appeal that sets it apart from other songs.

It has been featured in commercials such as Y!mobile and Asahi Beer, so you’ve likely heard it somewhere.

Ajinomoto Cook Do Koumi Paste “Flash of Inspiration Fried Rice” version / “Flash of Inspiration Hot Pot” version

Cool Struttin’Sonny Clark

In the 2020 commercial for Koumi Paste featuring Naomi Watanabe, the classic track “Cool Struttin’” by Sonny Clark is played.

Many people will recognize the album cover that features this song.

The design of the album title and artist name even served as the inspiration for the logo of the variety store Village Vanguard.

In that way, this song drew attention beyond just the music itself, and it’s a cool number where the solos—from piano to trumpet and more—are downright electrifying.

Nissan Liberty

ABCThe Jackson 5

This is a song that was featured in Nissan Liberty commercials from 2002 to 2004.

Some of you may also remember that parody versions of this song were used in commercials for the T&D Insurance Group and AGC.

It’s a track that almost everyone has probably heard, released in 1979 by The Jackson 5, the group formed by brothers including a young Michael Jackson.

With its catchy, sing-along pop melody and groovy bass line, it’s a fun tune that makes you want to move your body as you listen.

Memorable Commercials [April 2025] (111–120)

NTT Docomo / SoftBank / Asahi Breweries / Suzuki / JR East (East Japan Railway Company)

Go WestVillage People

Village People – Go West OFFICIAL Music Video 1979
Go WestVillage People

It’s a classic from the 1970s that you can still hear in various contexts today—through commercial jingles and timeless covers—despite the years since its release.

This signature song by the Village People was released in 1979.

Its driving four-on-the-floor beat and powerful, uplifting melody are sure to energize anyone who listens.

Over the years, it has been used in commercials across a wide range of industries, including mobile carriers like Docomo and SoftBank, as well as Asahi Beer, Suzuki, and JR.

Nestlé Japan Nescafé Excella

Gently Singing ~Killing Me Softly with His Song~Watanabe Misato

Nice commercial: Nescafé Excella 90th Anniversary

The Nescafé Excella commercial that aired in 2003 features a cover of “Killing Me Softly with His Song,” originally sung by Lori Lieberman in 1971.

Known in Japan by the title “Yasashiku Utatte,” the version used in this commercial is Misato Watanabe’s 2002 cover.

It’s an excellent rendition that incorporates a contemporary sound while faithfully preserving the mellow, elegant atmosphere of the original.