Memorable Commercials [April 2025]

Theme from New York, New YorkFrank Sinatra

Theme From New York, New York (2008 Remastered)

The song you often hear in Kirin Ichiban Shibori commercials was created as the theme for the 1977 film “New York, New York.” It was originally sung by Liza Minnelli, but the version covered by Frank Sinatra later became the most well-known.

It’s said to have been used in the Ichiban Shibori commercials since 2012.

For some reason, that relaxed brass sound perfectly fits the vibe of a beer commercial, doesn’t it?

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Hane Keisuke

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S WonderfulGeorge Gershwin

‘s Wonderful

The song ‘’S Wonderful’ used in the commercial for Suntory Draft Beer MALT’S was composed in 1927 by the Gershwin brothers, Ira and George Gershwin.

In addition to being performed in the Broadway musical ‘Funny Face,’ it was also used as the theme song for the 1957 film ‘Funny Face.’ The commercial features a version arranged for strings by the Alban Berg Quartet, giving it a more leisurely and elegant atmosphere than the original.

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Hane Keisuke

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ConticinioGuitarricadelafuente

Guitarricadelafuente – El Conticinio (Audio)

This commercial portrays a protagonist carrying the pain of heartbreak in a cold, icy world, while also conveying the Active Noise Cancellation feature of AirPods 4.

Although the protagonist’s expressions differ between past and present, both are memorably shown conversing with AirPods 4 in their ears.

The song playing during the somber scenes in the first half set in the icy world is “El Conticinio” by Guitarricadelafuente.

Composed solely of guitar and vocals, the simple piece—with its overall calm sound—powerfully conveys a sense of loneliness.

I Got You ( I Feel Good )James Brown

James Brown – I Got You (I Feel Good) (Visualizer)

This is a commercial introducing the deliciousness of The Peel, a lemon sour made with lemon peel.

Yo Oizumi passionately explains how the slightly bitter flavor from the lemon peel creates a mature, grown-up taste.

It’s true that sours highlighting juice are common, but ones that spotlight the peel are rare—so you can’t help but wonder what it tastes like! The BGM is James Brown’s “I Got You (I Feel Good).” Released in 1964, the song features irresistibly funky vocals.

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Hane Keisuke

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Smoke Gets In Your EyesJo Stafford

Smoke Gets In Your Eyes

This is a song originally written for the 1933 musical Roberta, known in Japan by the title “Kemuri ga Me ni Shimiru” (“Smoke Gets in Your Eyes”).

It was featured in a 2005 TV commercial for the Toyota Premio.

The commercial used a cover by Jo Stafford, giving the piece an elegant and refined feel.

In addition to The Platters’ famous rendition, many other versions by various musicians exist, so it might be interesting to compare them.

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Hane Keisuke

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Blue NoteM!ILK

M!LK – Aono Oto (Official Music Video)

This is a Sea Breeze commercial featuring Hayato Sano from M!LK as a teacher and Mei Hata as a student.

It depicts them taking a refreshing break with Sea Breeze while the whole class is preparing for the school festival.

True to Sea Breeze’s style, the video is filled with a youthful, coming-of-age vibe.

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Hane Keisuke

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lilacMrs. GREEN APPLE

Mrs. GREEN APPLE “Lilac” Official Music Video

This is a song featured in a commercial for UNIVERSAL MUSIC’s “Our Summer Songs” campaign.

It’s a springlike, youth-filled track that perfectly matches the ad’s theme of looking back on student days.

The melody brims with the refreshing quality characteristic of Mrs.

GREEN APPLE.

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Hane Keisuke

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