Memorable Commercials [April 2025]

Only oneAoba Ichiko

Only one

This lovely commercial, featuring Akira Emoto in the role of Professor Suzuki, is the kind that warms your heart.

Professor Suzuki has lost his wife, and while sorting through her belongings he finds the Suica card she used.

He uses it to take a train and go buy the cake she had once said she wanted.

Unsure which cake to choose and struggling a bit, he manages to buy one and return home.

But when he reports at the household altar that he forgot to buy a piece for his wife—the most important one—he suddenly hears her voice from somewhere.

It’s a beautiful piece that portrays the bond between husband and wife through a single Suica card.

The background music features Ichiko Aoba’s “Hitotsu Dake.” Her calm, serene vocals are incredibly soothing—a gentle song you’ll want to keep listening to.

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Hane Keisuke

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I decided to see them off with a smile.Kazato Kyo

I decided to see them off with a smile (Original Soundtrack)

Panasonic’s commercial portrays the gentle act of capturing irreplaceable everyday moments with a camera.

It features scenes of shooting in a sunlit living room, small items in a general store, and a couple in kimono.

Flowing alongside these images is Kyo Kazato’s “I Decided to See You Off with a Smile.” Its soft, tender melody and calm vocals expand as if cradling someone’s precious memories.

The sentiment behind the song’s title overlaps with the theme of recording and seeing off the moments in the footage, deepening the emotional resonance.

By preserving the important moments found in everyday life with a camera, they become gifts for the future.

It’s a quietly resonant piece filled with that feeling.

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mutō

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AffogatoME:I

Affogato

These are three commercials introducing the product lineup of Milky-flavored candy, Tokuno Milk.

Each commercial features one of three varieties: original milk, salted milk, and peach milk.

Members of ME:I highlight the appeal of each flavor, likely sparking interest among many viewers.

The background music is ME:I’s song “Affogato.” As the title suggests—referring to the dessert affogato—it’s a sweet and cute track.

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Hane Keisuke

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youthMorita Kōichi to Toppugyaran

Koichi Morita and Top Gallant’s “Seishun Jidai” (Youthful Days) was released in 1976 and gained popularity for its skillful portrayal of the feelings of youth.

The group also performed the song on the NHK New Year’s Eve music show Kōhaku Uta Gassen, and it continues to be remembered as one of their signature tracks.

The sound has the light touch of group sounds, and the overlap between this buoyant feel and the youthful lyrics vividly evokes a fulfilling youth.

The song was also used in a Sumitomo Trust commercial, which gives the impression of aligning with the idea of building toward the future.

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kappamaki

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