Lovely commercial jingle

[August 2025] Trending Latest Commercials

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

There are TV and social media commercials that, before you know it, you end up rewatching over and over.

August 2025 is packed with buzzy ads, featuring memorable casting, messages that stick with you, and cheeky touches that make you chuckle—each with its own flair that keeps things fresh.

In this article, we’ll give you a thorough roundup of the commercials everyone’s talking about this month.

We’ll also spotlight the songs used in those ads, so be sure to check them out!

[August 2025] Trending Latest Commercials (111–120)

Royce: A Life with Nama Chocolate

A Life with Nama Chocolate: 30th Anniversary - 30 Seconds -

This commercial, which opens with a woman arranging flowers in a stylish home surrounded by nature, is Royce’s 30th anniversary ad.

As the title suggests—“A Life with Nama Chocolate”—Royce’s chocolates are right by the side of this woman living a lovely life.

It’s the kind of commercial that makes you imagine that having Royce’s chocolate at home would let you enjoy a calm and wonderful moment, if only for a little while.

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[August 2025] Trending New Commercials (121–130)

Hankyu Hanshin Properties: Toward a city of people and connections. — Live. Work. Play.Mio Imada

Mio Imada: “Toward a city of people and connections — Live. Work. Play. (30 seconds)” Hankyu Hanshin Properties

This is a commercial in which Mio Imada introduces the kind of community development Hankyu Hanshin Properties aims for.

It explains that their approach to town-building focuses on creating connections among everyone there—residents, workers, and visitors alike.

The catchphrase “Hito, Tsunagari no Machi e” (Toward a city of connections) is a lovely phrase that carries a double meaning: being united as one, and people connecting with one another.

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Panasonic “Sonic Vibration Toothbrush (Electric Toothbrush) Doltz EW-DT88”

Sonic Vibration Toothbrush (Electric Toothbrush) Doltz EW-DT88 TV Commercial 30 Seconds [Panasonic Official]

This is a commercial promoting the powerful plaque removal of the Doltz Premium electric toothbrush.

It highlights not only its ability to clean stains on the tooth surface but also to thoroughly remove plaque between teeth.

Combined with the CG imagery, the effectiveness comes across very clearly.

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Nippon Life Nissay Sustainability Project “Nurturing the Future” Edition

Nissay Sustainability Project “Nurturing the Future” Edition

This is a commercial introducing the various awareness initiatives carried out by Nippon Life as part of the Nissay Sustena Project.

In this commercial, cancer awareness activities and traffic safety awareness activities are highlighted, showing the company’s sincere commitment to each effort.

Also particularly striking in this CM is the footage of Masaharu Fukuyama performing a piano-and-vocal piece.

The song featured in the commercial, Mirai-e, was written specifically for this campaign.

Its title is notable for its double meaning: not only “a picture of the future,” but also the phrase “to the future.” It’s a song whose message—living the present to the fullest for the sake of the future—resonates deeply.

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Sapporo Beer Sapporo Lager Beer “Bring bottled beer into your life.”

Bring bottled beer into life. | Sapporo Lager Beer Brand Movie Full ver.

This commercial portrays people spending their own time in a bar, while also highlighting the presence of Sapporo Lager Beer that supports that sense of fulfillment.

With the theme “Bottled Beer in Your Life,” it gently conveys the desire to preserve and develop bar culture.

The song that further accentuates the relaxed moments and calm atmosphere depicted in the visuals is T-Jiro’s “Kono mama de ii no sa baby.” Its easygoing rhythm and vocals tinged with a hint of languor evoke the image of moving forward at a carefree pace.

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DHC Colored Lip Cream “Plump Lip” / “Choose Your Plump Lip” VersionNako Yabuki

DHC Moisturizing Lip Cream “Pick Your Plump Lips” Version (15 seconds)

This is a commercial introducing two types of lip creams released by DHC.

Nako Yabuki of IZ*ONE sings while presenting the features of each lip cream.

In the “Puri-ppu Lip” version, she highlights the appeal of the tinted lip cream, and in the “Selectable Puri-ppu Lip” version, she promotes the product lineup and benefits.

It’s a catchy commercial that’s easy to remember.

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P&G Ariel MiRAi “Past vs. Future” / “Which detergent can make clothes look like new?”Mio Imada, Koji Yamamoto

Ariel MiRAi 'Past vs Future' Version 30 seconds

This is a commercial that clearly highlights how superior Ariel MiRAi is by comparing it to conventional detergents.

It focuses on recurring “zombie odors” and accumulated fermentation smells, showing that Ariel MiRAi can restore garments to a like-new freshness.

The contrast between Koji Yamamoto, who suffers from odors, and Mio Imada, who is enveloped in a like-new scent, effectively conveys the deodorizing power.

Including user feedback also gives the ad a stronger sense of credibility.

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