[December 2025] Trending Latest Commercials

au Value Link Money Activity 2: The ‘Emperor-Style Money Activities’ EditionTakao Osawa

au Value Link Money Hacks 2 | Tenteryu-Style Money Hacks

This is a commercial introducing money-saving techniques by the Heavenly Emperor played by Takao Osawa.

Although they’re called money-saving techniques, every one of them boils down to “wait,” and the ad highlights how easy it is to earn rewards by using the au PAY Card.

Osawa’s confident expression leaves a strong impression, making it a commercial that sticks in your memory after just one viewing.

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Hane Keisuke

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au Value Link Plan Value Folktales: “au Starlink Direct” version / “au 5G Fast Lanel” version / “Subscription Plus Points & Netflix CP” version / “U18 Value Plan” versionTakao Osawa

au Value Link Plan | Value Folktales | au Starlink Direct Edition

au Value Link Plan | Value Folktales | au 5G Fast Lane Edition

au Value Link Plan | Value Folktales | Subscription Plus Points & Netflix Campaign Edition

au Value Link Plan | Value Folk Tales | U18 Value Plan

This is a memorable series of commercials that presents famous folktales like “The Tale of the Bamboo Cutter,” “Kasa Jizo,” “The Grateful Crane,” and “The Giant Turnip” in kamishibai (paper theater) form, then segues into introducing au’s value-priced plans.

The storyteller is the Celestial Emperor, played by Takao Osawa.

Folktales usually end with the phrase “and they lived happily ever after,” but in these commercials it’s changed to “worth it, worth it,” a pun that ties into the Value Link Plan.

The stories are universally known, but the way they’re somewhat forcefully rearranged is amusing, resulting in content that makes you chuckle.

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Hane Keisuke

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au Value Link Plan “Emperor of Heaven’s Appraisal” EditionTakao Osawa, Shota Matsuda, Kasumi Arimura, Kenta Kiritani, Gaku Hamada

TV Commercial | au Value Link Plan “Appraisal of the Celestial Emperor” Edition

In the rhymingly titled “Emperor’s Appraisal” segment, this commercial depicts the Heavenly Emperor appraising a painting that Momo-chan says she received from Raku-chan.

He declares the work to be “5 Value,” signaling its high worth while also introducing the five money-saving benefits of the Value Link Plan.

At the end of the ad, it’s revealed that Raku-chan is actually Sharaku, but Ura-chan seems clueless, asking, “Who’s Sharaku?” It’s a memorable commercial packed with chuckle-worthy moments right to the end.

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Hane Keisuke

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NTT West Japan N-nishiyo. “What should we do about IT operations?” editionYu Miyazaki

NTT West Japan “Let’s go with N. What should we do about IT/Information Systems tasks?” version

The video introduces Ms.

Yu Miyazaki, who works in the Information Systems Department and is troubled by the sheer volume of tasks and internal security risks.

After much deliberation, she proposes introducing NTT West’s “IT Concierge for InfoSys.” It highlights that the service provides one-stop support from risk management to IT asset management, and even assists with help desk operations, conveying a strong sense of peace of mind that everything can be entrusted to them.

From Ms.

Miyazaki’s expression at the end of the commercial, you can feel the reassurance and dependability offered by the IT Concierge for InfoSys.

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Hane Keisuke

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Taisho Pharmaceutical Pabron Ace Pro X: ‘Going All-In with Pabron – Travel’ Version / ‘Class Reunion’ VersionShun Oguri

Pabron Ace Pro X “Go on the offensive with Pabron” (Travel)

Pabron Ace Pro X 'Go on the offensive with Pabron' Version (Class Reunion)

This piece features Shun Oguri recommending Pabron Ace Pro X to people worried they might be coming down with a cold.

It portrays how the medicine is perfect for those critical moments—like right before a long-awaited family trip or an upcoming class reunion—when you feel a cold coming on.

The message is that if you take measures before the symptoms fully set in, you can improve while the cold is still mild and still make your plans on time.

By showing symptoms subsiding and people fully enjoying their plans, it strongly conveys an image of the product’s effectiveness.

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kappamaki

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Mitsubishi UFJ Bank Emut “Topping Account” version / “Topping Account: Credit Card” version / “Topping Account: Asset Management” versionTakuya Kimura, Koji Mizukami

“Emutto Topping Account” Edition [Official Mitsubishi UFJ Bank]

"Emut Top-up Account_Credit Card" Version [Official Mitsubishi UFJ Bank]

“Emut Topping Account Asset Management” Edition [Official MUFG Bank]

This is a commercial from MUFG Bank’s Emut that introduces what a “Topping Account” is through an exchange between Takuya Kimura and Koji Mizukami.

It conveys that by linking various services—such as asset management and credit cards—to your account, managing your daily finances becomes more convenient.

By paralleling this with the image of considering burger toppings, it also clearly highlights how easily you can add “toppings” to your account.

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kappamaki

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Yakult New Yakult Health Management “Shirota Strain Person” EditionTori Matsuzaka

[Yakult Official] New Yakult “Health Management: People of the Shirota Strain” Peach Version 30 Seconds

This commercial introduces how Yakult can help with health management by focusing on the Shirota strain it contains.

It unfolds with the Shirota strain, played by Tori Matsuzaka, emerging from a bottle of Yakult, and from there he speaks about the desire to support people’s health.

The quirky situation of someone acting as a lactic acid bacterium is comedic, and it also seems to convey Yakult’s convenience.

It gives a warm feeling that encourages people to incorporate it into their daily lives and enjoy healthier days.

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kappamaki

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