[January 2026] Trending Latest Commercials

Promise Promise-go is on the move! “Moving House” version / “Fishing” versionMasatoshi Hamada, Karin Ono, Milkboy Komaba, Katsumi Yamada

[Official PROMISE] The PROMISE-go is on the move! “Fishing” version 30 sec_c

[Official PROMISE] The PROMISE-go sets off! “Fishing” Version 15s_c

While Masatoshi Hamada and Karin Ono gaze down at the city from a spaceship, a young man struggles with a move.

Then Takashi Komaba and Katsumi Yamada appear and start hauling the moving boxes one after another, showing off their well-toned physiques.

Through the scene of these two macho men helping with the move, the commercial highlights Promise’s customer support.

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Hane Keisuke

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Dior ADDICT「THE NEW PERFUMES」／「LIP GLOW OIL」Anya Taylor-Joy、Willow Smith、Jisoo

DIOR ADDICT – THE NEW PERFUMES

DIOR ADDICT – LIP GLOW OIL

This commercial promotes the appeal of Dior’s lipsticks and perfumes through appearances by Anya Taylor-Joy, Willow Smith, and Jisoo.

In a charming, pink-centered room, scenes of them enjoying lip products and fragrances vividly convey the effects that enhance cuteness and the uplifting feeling that supports it.

The song that further accentuates the resolve to stay true to oneself conveyed by the visuals is Madison Beer’s “make you mine.” The impression comes from her determined vocals layered over a tense sound, which powerfully communicates the drive to move forward as your authentic self.

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kappamaki

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Dior Summer 2026 campaign「featuring Kylian Mbappé」／「featuring Greta Lee」Kylian Mbappé、Greta Lee

Dior Summer 2026 campaign featuring Kylian Mbappé

Dior Spring Summer 2026 campaign featuring Greta Lee

This is a commercial promoting Dior’s Spring/Summer 2026 campaign, presented through the presence of Kylian Mbappé and Greta Lee.

Rather than conveying information, it seems to prioritize atmosphere, with the exhilaration of holding the product captured in the smiles of the two.

The song that firmly underscores the distinctive mood of the visuals is “How You Satisfy Me” by Spectrum.

Its keyboard tones, treated with mysterious effects, are striking, and their weightless feel creates an almost futuristic ambience.

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kappamaki

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Y!mobile “The New Plan is a Great Deal” / “Unlimited Domestic Calls are a Great Deal for Ages 60+” / “Get the Latest Models for Less with the New Value Support” / “Save While Keeping Your Current Smartphone”

Y!mobile “The New Plan is a Great Deal” Version – 15 Seconds

Y!mobile “Unlimited domestic calls for ages 60 and over is a great deal” version, 15 seconds

Y!mobile “Great deals on the latest models with the New Value Support” 15-second version

Y!mobile 'Great Deals Without Changing Your Smartphone' 15-Second Version

In this commercial, the store manager and the duo Batterys introduce the benefits of Y!mobile, highlighting that there are plans tailored to each user.

It showcases a new plan with more data, unlimited domestic calls for those aged 60 and over, great deals on the latest models, and the ability to keep using your current smartphone—illustrating support for a wide range of users.

The lively back-and-forth of Batterys’ boke and tsukkomi also conveys a positive, approachable vibe that encourages people to try it out casually.

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kappamaki

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Mitsubishi Motors: “We Like People Who Adventure” – Future / Inheritance / Challenge editions

I like people who venture — Future Chapter

“I like people who go on adventures” — Inheritance Arc

I like people who venture out — Challenge edition

This commercial showcases Mitsubishi Motors’ commitment to supporting adventure, depicted through cars racing across different eras and landscapes.

It conveys that achieving performance that supports adventure requires bold challenges on the development side as well, and that the overlap of these two efforts results in a comfortable yet powerful drive.

The music that further accentuates the strength expressed in the visuals is “Layla” by Derek and the Dominos.

With its guitar phrases and rhythms, the song conveys an overall wild atmosphere and evokes a sense of determination to push forward.

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kappamaki

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Kirin Beer Harekaze “On Festive Days, Harekaze. New Year” Version / “My Impression? Hmph.” Version / “I Like It.” VersionYuki Amami, Mio Imada, Teruyoshi Uchimura

Harekaze: “On celebratory days, a clear breeze.” New Year edition, 60 seconds

Harekaze Impressions: “Hmph” Edition – 30 seconds

Harekaze I Like It Version 30 Seconds

This is a Hare Kaze commercial showing how different people spend the New Year.

It opens with Yuki Amami and Mio Imada drawing fortunes at a shrine, followed by scenes featuring an office worker, a fisherman, someone getting a haircut, a wedding, and more.

It says that a true celebratory day is one where everyone can share smiles over drinks, and many viewers likely thought, “That’s so true.”

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Hane Keisuke

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Sapporo Beer Sapporo Draft Beer Black Label Adult Elevator: “What Is Lyric Writing” / “Newness and Nostalgia” / “Weakness” / “Kindness” / “Songs Are Infinite” / “Ideas”Satoshi Tsumabuki, Yumi Matsutoya

Black Label Adult Elevator Yumi Matsutoya Lyrics Edition 15 Seconds

Black Label Adult Elevator - Yumi Matsutoya: Newness and Nostalgia, 15-second version

Black Label Adult Elevator Yumi Matsutoya Weakness Version 30 Seconds

Black Label Adult Elevator Yumi Matsutoya Kindness Version 30 Seconds

Black Label Adult Elevator Yumi Matsutoya Infinite Songs Version 15 seconds

Black Label Adult Elevator Yumi Matsutoya Idea Version 15 Seconds

This is a series that promotes the history Sapporo Black Label has walked and its mature taste through interviews featuring Satoshi Tsumabuki in conversation with captivating, seasoned adults.

In this installment, he talks with top-tier artist Yumi Matsutoya, exploring topics such as lyric writing, musical ideas, and the feelings embedded within them, to learn how she engages with music.

It’s striking that, while they speak earnestly about their ways of thinking, there are also scenes where they enjoy Black Label, conveying the impression that Black Label supports a sense of adult relaxation.

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kappamaki

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