Apple commercials: a roundup of ads whose appeal lies in their sophisticated direction
Apple is a company that creates digital devices with sophisticated design and UI, such as the iPhone, Mac, and iPad.
Among these, many people use the iPhone, and quite a few likely subscribe to services like Apple Music as well.
In this article, we’ll showcase a comprehensive selection of Apple commercials that many of you are probably familiar with.
Not only are the commercials captivating at first glance thanks to their refined visual beauty, but they’re also notable for their stylish background music.
We’ll also touch on the BGM used alongside the commercial footage, so please take your time and enjoy.
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Apple commercial. A collection of commercials featuring sophisticated direction (1–10)
Apple Vision Pro『Top Dogs』Official Trailer
This is a commercial introducing “Top Dogs,” one of the videos you can watch on Apple Vision Pro.
It highlights Crufts, an international dog event held in the UK, showing what the event is like.
It also conveys the message that you can feel the intense competition—and the owners’ passion—through the immersive experience of Apple Vision Pro.
Apple Accessibility “I’m Not Special” Version
This commercial layers the diverse images of students with the various features built into Apple products, showcasing a commitment to supporting the joys of everyday life.
It conveys that these devices are packed with functions that solidly support student life—from the moment of acceptance to campus life—and enrich each day.
The song that further accentuates the everyday joy depicted in the footage is “I’m Not Remarkable” by Kitty & The Class.
It’s an impressive track with a light, band-driven rhythm, and the unique resonance of the vocals and chorus conveys a sense of relaxation.
Apple「Introducing Apple Creator Studio」
This is a commercial that powerfully promotes the launch of Apple Creator Studio, a new service that integrates creative apps.
It communicates that apps supporting various kinds of creation—music, video, and more—are bundled into a single subscription, enabling a smooth workflow.
The imagery of scenes of making things spinning around is striking, and its colorful expression evokes the fun of creativity.
Apple commercial. A collection of commercials whose appeal lies in their refined direction (11–20)
Apple Arcade「Sneaky Sasquatch Dance Party」
This is a commercial introducing Apple Arcade, which lets you play a variety of games, using footage from one of the available titles, Sneaky Sasquatch.
The characters show off a cheerful dance, and because the content isn’t explicitly explained, it heightens anticipation about what kind of game it is.
The song that further emphasizes the fun vibe depicted in the video is Alex Frankel’s “Still Got It.” Its rhythm, which has a touch of Latin flavor, layered with a light, breezy vocal, conveys a playful mood throughout.
Apple Pay “Outrun”
This commercial opens with a woman driving a car with an extremely tense expression.
She seems to be fleeing from something, and her gas is about to run out… In that dire moment, she pulls into a gas station but panics because she doesn’t have cash or cards.
Then she realizes Apple Pay is available and pays with her iPhone.
The story does a great job of showing how easy and fast payments can be as long as you have your iPhone.
At the end of the commercial, it’s revealed that the thing chasing her was a giant dragon.
It’s a fun ad that keeps you entertained right to the end.
The background music is “KA-POW” by Kane Cult.
Its distinctive bass sound is striking, and it’s a track that boosts your mood and makes you want to move as you listen.
Shot on Apple iPhone 17 Pro: “Two Detectives – 8x Zoom”
This commercial promotes the iPhone 17 Pro’s excellent camera by conveying a distinctive, drama-like tension.
It especially emphasizes the zoom function that lets you get dramatically close to your subject, using shots that focus on various locations to create a gripping atmosphere.
Just when it seems like the mystery is nearing a solution, the ad increasingly leans into zooming, highlighting even seemingly unrelated objects.
In the end, it’s revealed that the zooms were foreshadowing danger, but the fact that it isn’t avoided adds a comedic touch.
Apple iPhone 17 Pro “A19 Pro chip — superhumanly powerful” edition
This commercial powerfully showcases just how impressive the A19 Pro chip in the iPhone 17 Pro is.
It clearly conveys—not only visually but also through explanation—how the vapor chamber cools the chip with steam, enabling sustained high performance.
A major highlight is the way it personifies the performance: the ‘steam’ revitalizes a human stand-in, who then demonstrates seemingly superhuman capabilities.
The analogy—“if this were a person, it would be like this”—ironically makes the performance harder to grasp, lending the spot a memorable, comedic tone.