Apple commercials: a roundup of ads whose appeal lies in their sophisticated direction
Apple is a company that creates digital devices with sophisticated design and UI, such as the iPhone, Mac, and iPad.
Among these, many people use the iPhone, and quite a few likely subscribe to services like Apple Music as well.
In this article, we’ll showcase a comprehensive selection of Apple commercials that many of you are probably familiar with.
Not only are the commercials captivating at first glance thanks to their refined visual beauty, but they’re also notable for their stylish background music.
We’ll also touch on the BGM used alongside the commercial footage, so please take your time and enjoy.
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Apple commercial. A collection of commercials featuring sophisticated direction (1–10)
Shot on Apple iPhone 17 Pro: “Two Detectives – 8x Zoom”
This commercial promotes the excellence of the iPhone 17 Pro’s camera by conveying a distinctive, drama-like tension.
It particularly highlights the zoom feature that lets you get dramatically close to your subject, using footage that focuses on various places to create a sense of urgency.
Just when it seems like the mystery is nearing a resolution, the ad increasingly relies on zoom, emphasizing things that appear unrelated.
In the end, it turns out the zoom was foreshadowing danger—but the fact that it isn’t avoided makes it humorous.
Apple Watch: “A Message from the Heart”
The ad features a man who says he loves heavy metal and whose illness was detected early thanks to the Apple Watch ECG app.
Prompted by a notification from the Apple Watch, he was able to see a doctor before any symptoms appeared.
The commercial conveys, through a real-life story, that Apple Watch is not just a gadget that makes daily life a bit more convenient, but also something that helps people live healthier lives.
The intense live performance in the ad is by the Japanese metal band ASTERISM.
The song is “Blink of Ray,” released in 2025—a guaranteed crowd-pleaser that kicks off with an aggressively metal riff.
Apple “Magnifier on Mac”
This is a commercial introducing features that make the Mac app Magnifier even more convenient by linking your Mac and iPhone.
The ad is set like a university lecture: a woman takes a photo with her iPhone of slides projected on the front screen, then imports them into her Mac through Magnifier.
It clearly shows how easily you can bring content in your preferred format, and many viewers will likely think, “I want to try that.” The synth-driven soundtrack playing in the background is the song “Frankie,” released in 2021, notable for its striking contrast between a danceable track and cool vocals.
Apple commercial. A collection of commercials whose appeal lies in their refined direction (11–20)
Apple iPhone 15 “Don’t Let Me Go”
This commercial highlights that even the smallest-capacity model in the iPhone 15 series comes with 128GB of storage.
When a man tries to delete a photo of an older woman, the woman’s mouth in the photo moves and says, “Don’t Let Me Go.” In Japanese, that would mean something like “Don’t throw me away,” emphasizing that there’s plenty of storage so you don’t need to delete photos.
The song used as the commercial’s BGM is “Don’t Let Go” by American artist Terrace Martin.
The distinctive, heavily processed vocals leave a strong impression—you hear it once and it’s unforgettable.
The version used in the commercial has slightly different lyrics from the original, so try listening and see if you can spot what’s changed.
Apple Shot on iPhone 17 Pro「Detectives 8x Zoom」
This commercial promotes how the zoom feature on the iPhone 17 Pro’s camera lets you enjoy movie-like immersion.
It depicts two men entering an abandoned house, and the use of zoom throughout the scene creates a distinctive sense of presence.
The zoom is used so frequently—even in places where you might question whether it should be emphasized—that it gives the piece a somewhat comical feel.
Apple: “Let’s share the excitement on the App Store.” (Version)
This is an App Store promo commercial that aired at the start of 2025.
In keeping with the New Year season, the charming animation depicting a family gathering is especially memorable.
The background music is the song “Ichigo Milk” by Tomggg and ena mori.
It’s a cute, laid-back track, so take this opportunity to give it a listen.
Apple iPhone 15 Check-In ‘New Driver’ Edition
In this commercial depicting a father seeing off his daughter, who’s still not used to driving, they showcase a feature that builds on the iPhone’s Find My function: it automatically sends a notification when someone arrives at a preset location.
Even just watching her pull out from the driveway onto the road makes her driving feel a bit worrisome, but after a while a notification properly arrives on the father’s iPhone confirming she’s made it to school.
It’s a very humorous way to present a safe and convenient feature.
The background music is “Goodbye,” sung by American artist Aloe Blacc.
The lyrics, which carry themes of farewell and hopeful reunion, are sung over a track that has a slightly eerie feel.