Apple commercials: a roundup of ads whose appeal lies in their sophisticated direction
Apple is a company that creates digital devices with sophisticated design and UI, such as the iPhone, Mac, and iPad.
Among these, many people use the iPhone, and quite a few likely subscribe to services like Apple Music as well.
In this article, we’ll showcase a comprehensive selection of Apple commercials that many of you are probably familiar with.
Not only are the commercials captivating at first glance thanks to their refined visual beauty, but they’re also notable for their stylish background music.
We’ll also touch on the BGM used alongside the commercial footage, so please take your time and enjoy.
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Apple Commercials: A collection of sophisticated and stylish ads (51–60)
Apple iPhone 13 & iPhone 13 Pro「Now in Green」
“The Jungle,” featured as the song in the iPhone 13 & iPhone 13 Pro “Now in Green” commercial, was released in 2021 by Oliver Malcolm, an artist born in Sweden and raised in the UK.
Its exotic, atmospheric synths leave a strong impression, while technically intricate beats reminiscent of house music unfold throughout.
His languid vocal delivery—tinged with irony—is also part of the appeal.
Why not give this thrilling yet passionate electronica, perfectly matched to Apple’s cool ad, a listen?
Apple iPhone 15 “Debut” Version
This commercial effectively showcases the enhanced features of the iPhone 15 through scenes of real-world use.
It highlights not only the evolved capabilities but also how smoothly it operates in any situation, conveying improved usability.
The stylish everyday scenes where tasks are completed solely via the notifications at the top of the screen are also memorable.
The featured track, “WOW,” stands out with its powerful rhythm, giving the impression that it strongly emphasizes the iPhone 15’s sleek look and durability.
Apple AirPods「Bounce」
The AirPods commercial “Bounce” has a stylish, out-of-this-world vibe.
The track used is “I Learnt Some Jazz Today” by Jamaican artist Tessellated.
It’s a hip-hop flavored, groove-heavy tune with a cool, smoky sound.
Apparently, this commercial even led to Tessellated’s major-label debut.
The footage of a man lightly bouncing through a city as if the whole place were a trampoline was all shot live-action; they actually built a city set on top of trampolines for the shoot.
Apple AirPods Pro “Silence the Noise”
This is a commercial that focuses on the noise-canceling feature of AirPods Pro, portraying how quiet it can get through a distinctive, imaginative world.
Various vehicles—including work trucks that typically make loud noises—are floating, and there’s even a parade happening in the air, creating a lively atmosphere.
Yet you can’t hear any of it, which depicts the silence brought about by the elimination of noise.
What really highlights this silence in the visuals is TK Maiza’s rendition of “Where Is My Mind.” It’s a cover of the Pixies’ song, and it feels more digitally oriented than the original.
The combination of soft sounds and gentle vocals conveys a strong sense of weightless floating.
Apple commercials: A collection of ads showcasing refined direction (61–70)
Apple iPhone 12 Pro “The most powerful iPhone”
The song used in the iPhone 12 Pro commercial released in October 2020, titled “The Most Powerful iPhone Ever,” features a distinctive female vocal that’s unforgettable after just one listen.
If you’ve been wondering whose track it is, the song “Gopher” is performed by Yma Sumac, a Peruvian singer who was active mainly from the 1950s to the early 1960s.
She was celebrated in the United States at the time for her exotic beauty and her astonishing vocal prowess, having been recognized by Guinness World Records as the singer with the widest vocal range.
Some music fans may have discovered her during the lounge music boom for a period.
When you listen to the original recording, you’ll likely be amazed and think, “Is this really all the same person singing?”
Apple AirPods Pro「Jump」
The commercial “AirPods Pro: Jump” features Kengo Sugino, who became the Japanese champion in the jump rope sport known as Double Dutch.
I’m not sure whether it was out of consideration for political correctness, but it’s great to see a Japanese person appearing in a global ad.
The song used in the commercial is “Fallin’ Apart (feat.
Denzel Curry & Pell)” by Young Franco, a music producer popular in Sydney.
It’s a stylish, upbeat hip-hop track that matches perfectly with the dance featured in the ad.
Apple App Store “For starting your gaming, begin at the App Store.” version
The New Year’s Day 2020 commercial, “Start your gaming with the App Store,” showcases games available on the App Store.
Actual gameplay footage is shown one after another, making it an exciting ad to watch.
The high-energy BGM that boosts the commercial’s vibe is Reol’s “HYPE MODE.” The groove-rich vocal work is stylish, making it a track you’ll want to listen to over and over.
