Apple commercials: a roundup of ads whose appeal lies in their sophisticated direction
Apple is a company that creates digital devices with sophisticated design and UI, such as the iPhone, Mac, and iPad.
Among these, many people use the iPhone, and quite a few likely subscribe to services like Apple Music as well.
In this article, we’ll showcase a comprehensive selection of Apple commercials that many of you are probably familiar with.
Not only are the commercials captivating at first glance thanks to their refined visual beauty, but they’re also notable for their stylish background music.
We’ll also touch on the BGM used alongside the commercial footage, so please take your time and enjoy.
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Apple Commercials: A collection of sophisticated and stylish ads (51–60)
Apple AirPods (3rd generation) 2021
This commercial introduces the features built into the third-generation AirPods and conveys a user-centric approach.
The colorful backgrounds leave a strong impression, and the scene transitions clearly communicate how the audio is adjusted to suit each user’s individuality.
The vibrant visuals, which also convey a sense of weightlessness, are accentuated by a digital BGM where various sounds overlap.
With an arrangement of digital, floating tones that resound irregularly, it effectively expresses technological progress and a near-futuristic atmosphere.
Apple App Store “For starting your gaming, begin at the App Store.” version
The New Year’s Day 2020 commercial, “Start your gaming with the App Store,” showcases games available on the App Store.
Actual gameplay footage is shown one after another, making it an exciting ad to watch.
The high-energy BGM that boosts the commercial’s vibe is Reol’s “HYPE MODE.” The groove-rich vocal work is stylish, making it a track you’ll want to listen to over and over.
Apple Watch Series 4: Led by the Wrist
In the Apple Watch Series 4 commercial “Better You,” a woman is guided by her Apple Watch to move her body in everyday life.
When she goes to take the elevator or escalator, she’s pulled toward the stairs instead—cleverly showing how Apple Watch encourages you to be active.
The background music features “Player” by the hip-hop duo chelmico.
With lyrics that portray pushing forward with all your might, the song is striking and sure to put you in a positive mood.
Apple App Store: “Everything for the New Year is here.”
This is a commercial announcing the New Year’s first sale that aired at the end of 2021.
With the theme of returning home for the first time in two years after the COVID-19 pandemic, it’s striking how New Year’s scenes are depicted one after another in a style reminiscent of hanafuda playing cards.
The background music features kiki vivi lily’s 2021 release “License of Love.” It’s a dreamy and cute track.
Apple commercials: A collection of ads showcasing refined direction (61–70)
Apple Music: Make it an unforgettable summer with 50 million songs
This is an Apple Music commercial that aired in the summer of 2019.
Titled “50 Million Songs for an Unforgettable Summer,” the ad highlights both the vast selection of tracks available and the excitement of the listening experience through Apple Music.
The background music features “Paper Roll Star” by the rock band domico.
Its message—encouraging people to live fearlessly and true to themselves—is truly empowering.
Apple Mac “A Story That Doesn’t Yet Exist in This World”
The Mac commercial that aired in 2020 was captivating for its lavish concept of stitching together scenes where Macs appear across various anime.
Some depictions are very faithful, while others tweak the Apple logo a bit—showing how the portrayal of Mac varies from anime to anime.
The background music is Kaho Nakamura’s “I Am the Protagonist.” The lyrics, which express strong self-confidence, are striking and give you courage when you listen.
Apple iPhone 14 “Goodbye, Leon”
A man panics when his pet chameleon stops moving and texts his partner to report it.
But right after sending the message, the chameleon starts moving again.
The man then unsends the message he just sent.
It’s a commercial highlighting that the iPhone Messages app lets you undo a sent message.
The background music is Hanni El Khatib’s “ALIVE,” a laid-back yet groovy track that becomes addictive after just one listen.