Apple commercials: a roundup of ads whose appeal lies in their sophisticated direction
Apple is a company that creates digital devices with sophisticated design and UI, such as the iPhone, Mac, and iPad.
Among these, many people use the iPhone, and quite a few likely subscribe to services like Apple Music as well.
In this article, we’ll showcase a comprehensive selection of Apple commercials that many of you are probably familiar with.
Not only are the commercials captivating at first glance thanks to their refined visual beauty, but they’re also notable for their stylish background music.
We’ll also touch on the BGM used alongside the commercial footage, so please take your time and enjoy.
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Apple commercial. A collection of commercials whose appeal lies in their refined direction (11–20)
Apple “iPhone 17 Pro, Now Available”
This is the introduction video for the iPhone 17 Pro, unveiled in September 2025.
It highlights a unibody milled from a block of aluminum, emphasizing its light weight, durability, and strong thermal efficiency, along with improvements to the battery, camera, and chip performance.
It also showcases a cooling system designed to harness the capabilities of the new chip, making the device’s advancements crystal clear.
The piece with the striking piano melody that sets the tone for this sleek commercial is New Age Crisis by American musician Jean Dawson.
While the ad uses only the piano accompaniment, the original track features powerful vocals, drums, and choral elements that create a grand atmosphere.
Apple “Inspiration always starts with Mac”
This commercial promotes Mac’s commitment to supporting flashes of inspiration, showing how it empowers the potential of many different ideas.
It conveys that groundbreaking discoveries and great films all started from nothing, and that everyone has untapped potential.
The message suggests that Mac’s simple design might be exactly what makes ideas easier to spark.
Apple “iPhone Air, Debut”
This is the introduction video for the first Air series iPhone, announced in September 2025 alongside the iPhone 17 lineup.
It highlights how the device remains about 6 millimeters thin while featuring the same A19 Pro chip as the iPhone 17 Pro.
In addition to its thinness and lightness, the video emphasizes increased durability, as well as high processing power and camera performance.
The background music is Lambent Rag by the UK-born artist Clark—an exquisitely beautiful track that showcases his strength in ambient and classical styles, with an almost mystical allure.
Apple iPhone 17 Pro “Beyond the Limits: Pro” Edition
This commercial showcases the features of the iPhone 17 Pro through behind-the-scenes footage of a shoot.
It conveys a balance of toughness and high performance by demonstrating that it can capture beautiful video even in harsh conditions where various things, including mud, are flying around.
The song that further enhances the impact and sense of realism depicted in the footage is Connie Francis’s “Come Rain Or Come Shine.” The strings and brass, arranged to highlight her vocals, add a touch of splendor to the track.
Apple Watch: “A Message from the Heart”
The ad features a man who says he loves heavy metal and whose illness was detected early thanks to the Apple Watch ECG app.
Prompted by a notification from the Apple Watch, he was able to see a doctor before any symptoms appeared.
The commercial conveys, through a real-life story, that Apple Watch is not just a gadget that makes daily life a bit more convenient, but also something that helps people live healthier lives.
The intense live performance in the ad is by the Japanese metal band ASTERISM.
The song is “Blink of Ray,” released in 2025—a guaranteed crowd-pleaser that kicks off with an aggressively metal riff.
Apple MacBook Neo “The All-New MacBook Neo” EditionNEW!
This commercial highlights the many appealing features packed into the MacBook Neo, accompanied by visuals showcasing its color variations.
A key point is that hands appear alongside the device, conveying its compact, user-friendly nature while explaining its durability, expressing how easy it is to use casually.
The track that accentuates the relaxed yet stylish vibe of the footage is “Talk To You” by Daughter of Swords.
Its light rhythm and digital sound are striking, overlaid with gentle vocals that create a distinctive sense of weightless drift.
Apple commercials: A collection of ads showcasing sophisticated production (21–30)
Apple “Magnifier on Mac”
This is a commercial introducing features that make the Mac app Magnifier even more convenient by linking your Mac and iPhone.
The ad is set like a university lecture: a woman takes a photo with her iPhone of slides projected on the front screen, then imports them into her Mac through Magnifier.
It clearly shows how easily you can bring content in your preferred format, and many viewers will likely think, “I want to try that.” The synth-driven soundtrack playing in the background is the song “Frankie,” released in 2021, notable for its striking contrast between a danceable track and cool vocals.