Apple commercials: a roundup of ads whose appeal lies in their sophisticated direction
Apple is a company that creates digital devices with sophisticated design and UI, such as the iPhone, Mac, and iPad.
Among these, many people use the iPhone, and quite a few likely subscribe to services like Apple Music as well.
In this article, we’ll showcase a comprehensive selection of Apple commercials that many of you are probably familiar with.
Not only are the commercials captivating at first glance thanks to their refined visual beauty, but they’re also notable for their stylish background music.
We’ll also touch on the BGM used alongside the commercial footage, so please take your time and enjoy.
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Apple commercial. A collection of commercials whose appeal lies in their refined direction (11–20)
Apple First Sale 2025: ‘Apple’s New Year’s Sale runs until January 5.’
This is a commercial announcing Apple’s New Year’s sale that started rolling out at the end of 2024.
At first glance, it looks like a New Year’s-themed daruma illustration, but when it turns to the side, it becomes Apple’s apple logo—a playful, charming animation.
The song used in the commercial is actually “Lift” by Shugo Tokumaru.
The ad only features a portion of the intro, but in the original track the melody keeps unfolding, making it a beautifully crafted piece that’s very rewarding to listen to.
Apple: Every step with the App Store. “Going Out, Manga, Games” version / “Languages, Meditation, Games” version
Rendered in a poppy animation style, this is an Apple App Store promotional commercial.
Two versions were produced, both highlighting the wide variety of manga and apps available.
The background music features “PEAK TIME” by Raisan, a band with Sāya from Land on vocals.
Its sophisticated, stylish performance and the smooth flow and melodic lines are outstanding—it’s a track that lifts your spirits while also soothing you.
The lyrics, which encourage enjoying each day with a positive outlook, are wonderful as well, so be sure to give them a read as you listen.
Apple iPod + iTunes
This series of commercials, which portrayed people listening to music on their iPods and dancing in silhouette, was aired frequently in the 2000s.
In this particular commercial from 2005, Daft Punk’s “Technologic” was used.
It’s one of their signature tracks, released the same year as the ad, and its electronic sound is incredibly cool.
Apple iPhone 16 Ceramic Shield “Trust Issues”
This commercial highlights the toughness of the Ceramic Shield glass used on the iPhone 16.
A man at an amusement park tries to take a commemorative photo with his iPhone, but fumbles and drops it.
Time suddenly slows down, and everyone around him is transfixed as the iPhone falls toward the ground.
Just when you think the screen must have shattered, it turns out to be fine thanks to the Ceramic Shield.
The commercial features “I Trusted You” by the New York punk band Gustaf, a track they released in 2024.
Its minimal guitar-and-bass accompaniment is striking and sticks in your head after just one listen.
Apple “Meet iPhone 16e”
This is the introductory commercial for the iPhone 16e announced in February 2025.
The video is striking, featuring a blue character inflated with air that appears to dance—and many viewers may have found themselves unable to look away.
The background music is Talk by Selena Gomez and Benny Blanco.
It’s an intriguing track that combines slightly dark-tinged vocals with a fun, listenable production.
Apple M4 MacBook Pro: “The Most Powerful Pro Ever”
This piece, depicting a man taking on a weightlifting challenge, is the commercial for the MacBook Pro equipped with the M4 chip, titled “The Most Powerful Pro Ever.” After raising the barbell overhead, he starts spinning it like Sun Wukong from Journey to the West and proceeds to perform acrobatics.
It’s a scene that wouldn’t normally be possible, but it serves to emphasize how powerful the machine’s processing has become.
The background music is the fresh, uplifting “You Gotta Be,” one of British soul singer Des’ree’s signature songs and a hit from 1994.
Apple commercials: A collection of ads showcasing sophisticated production (21–30)
Apple iPod + iTunes
When you think of the iPod and iTunes commercials from the 2000s, it has to be those dance ads with the silhouetted figures.
Among them, the one that really stood out for its super punky, catchy sound featured “Walkie Talkie Man” by the New Zealand rock band Steriogram.
Released in 2004, the track packs a driving guitar sound and rapid-fire vocals that are exhilarating.
If you enjoy rock that gets your energy up, this one comes highly recommended.