Apple commercials: a roundup of ads whose appeal lies in their sophisticated direction
Apple is a company that creates digital devices with sophisticated design and UI, such as the iPhone, Mac, and iPad.
Among these, many people use the iPhone, and quite a few likely subscribe to services like Apple Music as well.
In this article, we’ll showcase a comprehensive selection of Apple commercials that many of you are probably familiar with.
Not only are the commercials captivating at first glance thanks to their refined visual beauty, but they’re also notable for their stylish background music.
We’ll also touch on the BGM used alongside the commercial footage, so please take your time and enjoy.
- A roundup of iPhone commercials. The stylish visuals and background music are captivating.
- A roundup of Apple commercial songs packed with sophisticated tracks
- [2026] iPhone commercial songs: from the latest hits to nostalgic classics!
- Summary of AirPods commercials. Apple’s earphones and headphones commercials.
- [Samsung] A roundup of Galaxy commercials: cool ads that convey a sense of cutting-edge innovation
- Apple commercials: a roundup of ads whose appeal lies in their sophisticated direction
- IKEA commercial. A collection of stylish, vibe-filled IKEA ads.
- Xperia commercials: a roundup of ads featuring cool, captivating background music
- A roundup of Western songs used in mobile phone and smartphone commercials
- A roundup of Mercedes-Benz commercials. The refined presentation highlights the allure of their sophisticated cars.
- A compilation of Aiful commercials: introducing ads with a uniquely captivating world view
- A roundup of BMW commercials, from cool ones to humorously staged spots.
- Canon commercials: A collection of ads with a cool, stylish vibe
Apple commercials: A collection of sophisticated and stylish ads (31–40)
Apple iPhone 5 “Cheese”
This piece, which depicts children dressed in animal and insect costumes being captured in one sweep using panorama mode, is the iPhone 5 commercial “Cheese.” It showcases how panorama mode lets you take wide, horizontal photos.
The background music is “Falcon Hero” by film composer Rob Simonsen—a light, lively track that gives you a sense of excitement, as if announcing the start of a story.
Apple iPhone 15 Check-In ‘New Driver’ Edition
In this commercial depicting a father seeing off his daughter, who’s still not used to driving, they showcase a feature that builds on the iPhone’s Find My function: it automatically sends a notification when someone arrives at a preset location.
Even just watching her pull out from the driveway onto the road makes her driving feel a bit worrisome, but after a while a notification properly arrives on the father’s iPhone confirming she’s made it to school.
It’s a very humorous way to present a safe and convenient feature.
The background music is “Goodbye,” sung by American artist Aloe Blacc.
The lyrics, which carry themes of farewell and hopeful reunion, are sung over a track that has a slightly eerie feel.
Apple iPhone X Animoji “Alien”
This is a commercial introducing Animoji, a feature included with the iPhone X that debuted in 2017.
Animoji uses the front-facing camera to read the user’s facial expressions and reflect them in an on-screen animation.
In this ad, an Animoji alien sings “Redbone.” The song was released in 2016 by actor Donald Glover under his stage name Childish Gambino.
Its distinctive, pleasantly floating vibe is part of its appeal, but there’s also a view that the lyrics carry political messages.
Be sure to listen while taking a close look at the lyrics.
Apple iPhone 16 Apple Intelligence “Clean Up Photos: Flex”
A man in a tank top is showing off his muscles and having his mother take a photo of him.
But when he looks at the picture, his mother ended up being visible in the reflection of a mirror behind him.
So the man used Apple Intelligence, the AI system available on the iPhone 16 series, to edit the photo and remove his mother from the shot.
The background music is a track titled “Workout,” perfectly suited for a commercial that highlights a fit physique.
Its comfortable four-on-the-floor beat and diverse electronic sounds make it addictive—truly perfect for a workout.
Apple iPhone 16 Ceramic Shield “Trust Issues”
This commercial highlights the toughness of the Ceramic Shield glass used on the iPhone 16.
A man at an amusement park tries to take a commemorative photo with his iPhone, but fumbles and drops it.
Time suddenly slows down, and everyone around him is transfixed as the iPhone falls toward the ground.
Just when you think the screen must have shattered, it turns out to be fine thanks to the Ceramic Shield.
The commercial features “I Trusted You” by the New York punk band Gustaf, a track they released in 2024.
Its minimal guitar-and-bass accompaniment is striking and sticks in your head after just one listen.
Apple commercials: A collection of ads featuring refined, sophisticated direction (41–50)
Apple iPhone 13 Pro: “Hollywood movies from your pocket”
Titled “Hollywood Movies from Your Pocket,” this commercial promotes the iPhone 13’s camera capabilities as powerful enough to shoot a film.
The ad features a series of dynamic, stylish shots while simultaneously showing that they’re being captured on an iPhone.
Seeing such cool footage filmed on an iPhone directly conveys its high performance.
The background music is “Like A Movie” by the UK artist Labrinth.
The combination of a richly layered electronic track and his funky vocals is superb, making it a song you’ll want to listen to over and over.
Apple iPhone 8 Plus “Portraits of Her”
This commercial introduces the Portrait mode featured on the iPhone 8 Plus.
In the first half, it shows a woman walking while singing; in the latter half, it highlights the features of Portrait mode by photographing the woman and changing the background.
The woman appearing in the commercial is Shannon Wise, the vocalist of the band The Shacks, who performed the featured song “This Strange Effect.” Her whisper-like vocals are striking, and the sound has a pleasant, slightly nostalgic feel.