Apple commercials: a roundup of ads whose appeal lies in their sophisticated direction
Apple is a company that creates digital devices with sophisticated design and UI, such as the iPhone, Mac, and iPad.
Among these, many people use the iPhone, and quite a few likely subscribe to services like Apple Music as well.
In this article, we’ll showcase a comprehensive selection of Apple commercials that many of you are probably familiar with.
Not only are the commercials captivating at first glance thanks to their refined visual beauty, but they’re also notable for their stylish background music.
We’ll also touch on the BGM used alongside the commercial footage, so please take your time and enjoy.
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Apple commercials: A collection of sophisticated and stylish ads (31–40)
AirPods 4 with Active Noise Cancellation「Someday」
This commercial conveys how the AirPods 4’s Active Noise Cancellation supports you every day, whether you’re happy or feeling lonely.
It shifts through different worlds—like moving from a lonely, ice-bound world to a past recollection, and then unfolding into a colorful world.
The song playing during the dance scene in the latter, colorful world is “Perfect.” The collision-like sound effects leave a strong impression, and the structure—where these intense sounds gradually increase—clearly communicates the song’s build-up.
While the overall mood isn’t exactly bright, it’s a curious track that still feels lively thanks to the layering of various sounds.
Apple AirPods Pro “Silence the Noise”
This is a commercial that focuses on the noise-canceling feature of AirPods Pro, portraying how quiet it can get through a distinctive, imaginative world.
Various vehicles—including work trucks that typically make loud noises—are floating, and there’s even a parade happening in the air, creating a lively atmosphere.
Yet you can’t hear any of it, which depicts the silence brought about by the elimination of noise.
What really highlights this silence in the visuals is TK Maiza’s rendition of “Where Is My Mind.” It’s a cover of the Pixies’ song, and it feels more digitally oriented than the original.
The combination of soft sounds and gentle vocals conveys a strong sense of weightless floating.
Apple Trade In
The Apple Trade In commercial featured a song packed with onomatopoeia, didn’t it? It was pretty striking, so I bet many people remember it.
The song is “Ching Ching,” by rapper Ms.
Jade and singer Nelly Furtado.
In the track, the title phrase is repeated while it depicts a party getting lively.
By the way, “ching” is an onomatopoeic word for the sound of glasses clinking together.
Apple iPhone 13 & iPhone 13 Pro「Now in Green」
“The Jungle,” featured as the song in the iPhone 13 & iPhone 13 Pro “Now in Green” commercial, was released in 2021 by Oliver Malcolm, an artist born in Sweden and raised in the UK.
Its exotic, atmospheric synths leave a strong impression, while technically intricate beats reminiscent of house music unfold throughout.
His languid vocal delivery—tinged with irony—is also part of the appeal.
Why not give this thrilling yet passionate electronica, perfectly matched to Apple’s cool ad, a listen?
Apple AirPods「Bounce」
The AirPods commercial “Bounce” has a stylish, out-of-this-world vibe.
The track used is “I Learnt Some Jazz Today” by Jamaican artist Tessellated.
It’s a hip-hop flavored, groove-heavy tune with a cool, smoky sound.
Apparently, this commercial even led to Tessellated’s major-label debut.
The footage of a man lightly bouncing through a city as if the whole place were a trampoline was all shot live-action; they actually built a city set on top of trampolines for the shoot.
Apple commercials: A collection of ads featuring refined, sophisticated direction (41–50)
Apple iPhone 12 Pro “The most powerful iPhone”
The song used in the iPhone 12 Pro commercial released in October 2020, titled “The Most Powerful iPhone Ever,” features a distinctive female vocal that’s unforgettable after just one listen.
If you’ve been wondering whose track it is, the song “Gopher” is performed by Yma Sumac, a Peruvian singer who was active mainly from the 1950s to the early 1960s.
She was celebrated in the United States at the time for her exotic beauty and her astonishing vocal prowess, having been recognized by Guinness World Records as the singer with the widest vocal range.
Some music fans may have discovered her during the lounge music boom for a period.
When you listen to the original recording, you’ll likely be amazed and think, “Is this really all the same person singing?”
Apple iPhone 14 Pro “Chase”
The commercial “The Life and Death of Ben Bekele” is captivating for its unique direction: themed around escape, it uses an iPhone camera to track its subject across various situations.
The rapidly shifting visuals, together with the tense background music, build the work’s distinctive atmosphere.
The piece of music, also titled “The Life and Death of Ben Bekele,” was composed by Polish musician Hubert Zemler.
While much of his music is experimental, that characteristic is strongly reflected in this track as well.
